Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting

Your location:Home Page > About Us > Expert opinion > Industrial Consulting > Cao Jie >

Development and Future Prospects of Industrial Market Research

2024-07-23 23:37:05 Source: Champ Consulting Visits:0

Industrial market research refers to the systematic and purposeful information collection and analysis activities on the market demand, competition, channels, prices, promotion and other aspects of industrial products and services, so as to provide basis and suggestions for enterprise decision-making. Industrial market research is an important branch of marketing research, which is significantly different from consumer market research, such as the size, structure, behavior, demand and other aspects of the target market. Industrial market research plays a vital role in industrial product marketing. It can help companies understand the current situation and trends of the market, discover and grasp market opportunities, formulate and adjust market strategies, and improve market competitiveness and profitability.

The development of industrial market research can be divided into four stages:

The first stage is20Century50Years60This period is the embryonic period of industrial market research, which is mainly characterized by empiricism, lack of theoretical guidance and methodological support, and mainly rely on personal experience and intuition for market judgment and decision-making. Industrial market research during this period focused on product development and testing, sales forecasting, and customer satisfaction.

The second stage is20Century70Years80This period was the growth period of industrial market research, characterized by the introduction of theoretical models and quantitative methods based on behavioral science, focusing on the analysis of the behavioral characteristics and influencing factors of industrial buyers. The industrial market research in this period mainly involves the demand analysis of industrial buyers, the analysis of the purchase process, the analysis of purchase decisions, and the analysis of supplier selection.

The third stage is20Century90Years21At the beginning of the century, this period was a transition period of industrial market research, characterized by strategic management-oriented, began to pay attention to the integrity and dynamics of the industrial market, the introduction of competitiveness analysis, value chain analysis, relationship marketing and other concepts and methods, emphasizing the monitoring and prediction of the industrial market environment and competitive situation. The industrial market research during this period mainly includes industry analysis, competitor analysis, customer value analysis, channel analysis, positioning analysis and so on.

The fourth stage is21From the middle of the century to the present, this period is an innovative period of industrial market research. The main feature is driven by digital technology, and it has begun to use emerging technologies such as big data, artificial intelligence, and cloud computing to conduct in-depth mining and intelligent support for the industrial market. Personalized and precise services in the industrial market. Industrial market research during this period mainly involved data mining, machine learning, predictive models, and intelligent recommend.

As a consulting organization focusing on the field of industrial products, Shangpu Consulting has many years of industrial market research experience and professional team, providing high-quality market research services for many industrial products enterprises. The following are some specific cases of Champu Consulting in industrial market research:

It provided an internationally renowned industrial robot manufacturer with demand forecasting and competitive analysis of the Chinese market, helped it formulate its entry strategy and marketing strategy in the Chinese market, and increased its share and popularity in the Chinese market.

It provided customer value analysis and channel analysis for a leading domestic industrial lubricant manufacturer, helped it optimize its product structure and channel structure, enhanced its relationship and loyalty with customers, and increased its market share and profit margin.

It provided industry analysis and positioning analysis for a new industrial Internet platform, helped it identify the target market and target customers, designed the functions and services of the platform, established the brand image and reputation of the platform, and attracted a large number of users and partners.

Industrial market research is a field of continuous development and innovation. It needs to keep pace with the times, adapt to the changes and needs of the industrial market, apply scientific theories and methods, and use advanced technologies and tools to provide effective information and suggestions for industrial products enterprises. Shangpu Consulting Company will continue to uphold the concept of professionalism, objectivity and innovation, and provide high-quality industrial market research services for industrial products enterprises to help them succeed in the fierce market competition.

Consulting Services

economic database

Brand Rankings

User evaluation

Shangpu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

Shangpu Consulting In the field of consulting, we can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

15 years of Shangpu consulting

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise