Pain
Industrial Structure Adjustment and New Business Model Impact on Traditional Enterprises
The cost of labor in the domestic market is rising, and enterprises are facing the pressure of capital and technology.
With the acceleration of industrial transformation and upgrading, high income and high technology have become the mainstream trend of the employment market.
Economic development has begun to accelerate from the "demographic dividend" to the "talent dividend",
Talent becomes an important resource for enterprises
The new coronavirus epidemic has sounded the alarm for all walks of life,
Unexpected and unbelievable things can happen at any time.
The international economic and political environment policy is unpredictable, and it is difficult for enterprises to cope with the market situation.
International enterprises seize the market, small and medium-sized enterprises rise rapidly, and the competition pattern is changing rapidly.
Low loyalty of old customers and difficulty in developing new customers
Product features are not prominent, consumer awareness is low
Customer positioning is not clear, difficult to precision marketing
The professional skills and logical thinking of team members are not synchronized with the development of the company, and the work efficiency is low.
Lack of business philosophy and corporate culture, low team cohesion and serious staff turnover
Growth
Corporate StrategyStrategic design and strategic reshaping, resource grafting (including mergers and acquisitions)
Business ModelApplication and Optimization of Business Model
Organizational StructureThe Function Application and Optimization of Corporate Architecture
Enterprise ProcessThe level and application of the process, how to optimize and reengineer it.
Marketing LandingMarketing & Marketing Innovation, Growth Marketing
Product development and technology upgradeproduct development, product upgrading and innovative application of new technologies)
investment and financing issuesGrafting capital, how to improve investment and financing issues.
Management issuesSupply Chain Management, Organization Building and Management Upgrading
Service
Take the way to build a three-dimensional model.
Build a three-dimensional model of "Strategic Positioning Business Model Design Key Actions"
Examine the current complex and changeable external environment, clarify the focus of the enterprise's own development, and take breakthrough measures in products, technology, business model, marketing and other aspects.
Provide systematic and landing-based course training
To create "market training business training skills training special topic lecture" four training module type
Understand the actual needs and immediate pain points of the enterprise, provide one-stop systematic training interaction based on the needs in the class, follow up the work progress of the enterprise after class, and provide guidance, consultation and resource assistance.
Provide customized consulting services
Provide "single project system, monthly consultation, quarterly consultation, annual consultation" and other services.
Based on the different needs of customers, to provide growth as the core of the whole process consulting services
Content
Market development and maintenance
Business Training
Skills training
Special topic lecture
User positioning in user value cognition
User Growth Operations
Public-Private Domain Traffic
User conversion and fission
new retail new consumption
Omni-channel upgrade
Trust Economy and Distribution Network Construction
New Technology and New Consumer Experience
Product Optimization
Product Upgrade
Product Architecture and Matrix Design
Product Moat Effect
whole process marketing system
Brand IP and Brand Upgrade
Customer Service and Full Marketing
Potential demand mining
Business Transformation
Attracting Investment
Business docking
Advantage
◆It is a veteran of the actual combat group who has worked silently in the field of corporate services. The service field spans multiple industries such as energy, real estate, Internet, communications, 3C, chain stores, automobiles, health products, and education.
◆ Adhere to the working concept of "landing, providing systematic play and creating growth value for customers"
◆ Respect the industry rules of subdivided products, but can not be affected by short-term thinking, with the help of cross-industry experience in order to bring breakthrough development ideas to customers
Provide one-stop growth consulting services, including growth consulting, enterprise research, user research, business credit/investment risk assessment, long-term data monitoring and other services.
◆ With the help of digital technical support, supplemented by landing resources grafting, to provide customers with landing consulting services.
◆ The consulting service team includes professional consultants with more than 15 years of practical experience. External expert database support
◆ Provide tailor-made internal training, consultation and related action plans according to the characteristics of customers
Methodology
Expert
Partners
Researchers
Senior Project Director of Shangpu Consulting Group: Yin Hongen
Senior Project Director of Shangpu Consulting Group: Yin Hongen
Senior Project Director of Shangpu Consulting Group: Yin Hongen
Senior Project Director of Shangpu Consulting Group: Yin Hongen
Senior Project Director of Shangpu Consulting Group: Yin Hongen
Senior Project Director of Shangpu Consulting Group: Yin Hongen
Senior Project Director of Shangpu Consulting Group: Yin Hongen