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Consumer Research Consultation

Insight into user views • grasp the pulse of public opinion • assess market performance

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Business

Business Segmentation
According to the purpose of the project, it is subdivided into two categories: consumer survey and satisfaction survey.
  • Consumer Survey

    Through investigation and in-depth analysis of consumer psychology and the reasons for the formation of behavior habits, it helps the client to refine various factors that can effectively affect consumers and provide a basis for the formulation of marketing strategies.

  • satisfaction survey

    Measure customer satisfaction with different service items, track and evaluate changes in customer satisfaction, and identify key service links that best improve customer experience through in-depth analysis.

Contents

Service Content
Shangpu consulting provides one-stop service for the whole process of questionnaire design, information collection, data analysis and research report. It has a large number of actual combat cases and a national implementation network.
Consumer Survey
  • Consumer Insight

    life form

    Use expectations

    Consumption Scenarios

    Service preferences

    Purchase Channel

    Frequency of consumption

    Use habits

    Product recommendations

    Product preference

    Motivation/Purpose of Consumption

    Post-use product evaluation

    Factors influencing consumption choice

  • Publicity/Promotion

    Audience Testimony

    brand reputation

    Spokesman Test

    media channel preference

    advertising script creative

    Effective arrival rate of information

    Advertising Understanding and Evaluation

    Advertising Focus Test

    Brand influence promotion

    Research on Crisis Public Relations Response

    Evaluation of Promotion Effect

    Before/after advertising effect test

  • Product Service

    Improved upgrade

    Product selling point positioning

    Function/Taste Test

    Function/Element Testing

    Concept/Brand Test

    Appearance/packaging test

    Product functional attribute positioning

    New Product Pricing/Product Price Adjustment

    Interest point/innovation point mining

  • Brand Research

    NPS Study

    Target customers

    value orientation

    Brand Equity

    Brand Extension

    brand attraction

    Brand Loyalty

    brand reputation

    Brand awareness

    brand vitality

    Brand Prospect Assessment

    brand image research

    Core Value Research and Positioning

  • Consumer Profile

    Age

    Occupation

    Gender

    Income

    Geography

    Education

    Values

    family structure

    Family Role

    Decision maker or not

satisfaction survey
  • Employee satisfaction

    the job itself (skills, job content, autonomy);

    Salary and welfare (salary, bonus, welfare and other incentive policies);

    Training and development (job promotion, job growth, job development, cultivation and promotion);

    Leadership management (management style, level, organizational ability, courage, innovation, caring for subordinates);

    Corporate culture (business philosophy, management behavior model, employee identity);

    Working conditions (traffic location, working environment, work arrangement, work and rest arrangement, hardware conditions);

    Working relationships (managerial relationships, departmental relationships, colleague relationships, democratic mechanisms).

  • user satisfaction

    Product quality (performance, innovation, life, availability, safety, economy, appearance, packaging, ease of operation, etc.);

    Service quality (service timeliness, convenience, attitude, skills, quality feedback processing, after-sales service system technical document quality, etc.);

    Corporate image (corporate reputation, values, visibility, staff quality, marketing, factory appearance, etc.);

    Product extension (spare parts supply, product introduction materials, training support, product appearance design, packaging protection measures).

Methods

Research Method
The real thoughts and opinions of the interviewees were collected through questionnaires.
We focus on providing you with a one-stop service from questionnaire design, information collection, data analysis, and research reports.
  • Industry Broad

    Retail, real estate, F&B, auto, telecom, finance, IT, fashion, footwear, tobacco, utilities

  • nationwide coverage

    400 global online/offline panels;330 cities across China (31 provinces, HK/Macau/TW)

  • Sufficient sample library

    1700w online consumer libraries and 150w active users;

    6w visitor resource library.

  • Professional Design

    14 expert-tested templates;Built from real projects—sharp questions, proven methods, pro wording

  • Landing of results

    Provide professional improvement plan according to user characteristics, and provide effect tracking report after rectification to support multilingual.

  • Multi-platform adaptation

    Self-developed online questionnaire system;

    The online questionnaire system supports computers, mobile phones and PAD terminals.

  • Original rendering

    Raw data · PPT report · Field photos · Voice records

  • Variety of forms

    Interview, telephone, email, SMS, WeChat, QQ and other channels can be completed at any time to express their feelings.

  • Professional Specifications

    Custom Field Manual;Expert Checks

  • Hardware is complete

    5 CATI labs, 200 seats;12 focus suites with one-way mirror & full AV

  • Five Guarantees

    Recruit-Train-Test system;Emergency plan;Field manual;QC & data double-check

  • Accompanying interview

    The user can accompany the interview, survey and interview to record the whole process and submit it to the client as one of the results.

Tool

Research Tools
Shangpu consulting user surveys are carried out in a variety of ways, combining qualitative and quantitative, and the survey network covers the whole country.
  • 01. Online research has a large number of real sample libraries.

    Huge sample library, covering more than 400 cities;

    Vertical sample library, field-specific and professional vertical association depth cooperation sample authenticity guarantee, sample uniqueness guarantee.

  • 02. Self-developed online questionnaire system

    Cross-terminal and cross-platform adaptation: PC, mobile phone, tablet different terminal adaptation, research anytime, anywhere;

    Real-time online statistical analysis of data: the background automatically generates cross analysis, graphical display, clear and intuitive.

  • 03. Self-developed visual online questionnaire system

    Works on any device

    Live stats & charts

    Built-in stats: crosstabs, t-test, regression, word clouds

Clothing

Results show
Summarize the rules, discover the trend, pay attention to the practical operation on the ground, and be the long-term runner of the enterprise.
Enterprise credit assessment, project investment due diligence, market investment value due diligence, benchmark enterprise research.

Partners

Customer
Selection of leading customers Successful partnership

Methodology

Our Methodology
We are an independent methodological advisory body.

Researchers

Researcher Articles
As a deep cultivator in the field of market research, the data/opinions of Shangpu consulting are often reproduced by many authoritative media and have become
Exclusive editorial unit for a number of media columns. The research results have been cited more than 3300 times by the media.
(Source: China Internet Information Center)

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