Business
Consumer Survey
Through investigation and in-depth analysis of consumer psychology and the reasons for the formation of behavior habits, it helps the client to refine various factors that can effectively affect consumers and provide a basis for the formulation of marketing strategies.
satisfaction survey
Measure customer satisfaction with different service items, track and evaluate changes in customer satisfaction, and identify key service links that best improve customer experience through in-depth analysis.
Contents
life form
Use expectations
Consumption Scenarios
Service preferences
Purchase Channel
Frequency of consumption
Use habits
Product recommendations
Product preference
Motivation/Purpose of Consumption
Post-use product evaluation
Factors influencing consumption choice
Audience Testimony
brand reputation
Spokesman Test
media channel preference
advertising script creative
Effective arrival rate of information
Advertising Understanding and Evaluation
Advertising Focus Test
Brand influence promotion
Research on Crisis Public Relations Response
Evaluation of Promotion Effect
Before/after advertising effect test
Improved upgrade
Product selling point positioning
Function/Taste Test
Function/Element Testing
Concept/Brand Test
Appearance/packaging test
Product functional attribute positioning
New Product Pricing/Product Price Adjustment
Interest point/innovation point mining
NPS Study
Target customers
value orientation
Brand Equity
Brand Extension
brand attraction
Brand Loyalty
brand reputation
Brand awareness
brand vitality
Brand Prospect Assessment
brand image research
Core Value Research and Positioning
Age
Occupation
Gender
Income
Geography
Education
Values
family structure
Family Role
Decision maker or not
the job itself (skills, job content, autonomy);
Salary and welfare (salary, bonus, welfare and other incentive policies);
Training and development (job promotion, job growth, job development, cultivation and promotion);
Leadership management (management style, level, organizational ability, courage, innovation, caring for subordinates);
Corporate culture (business philosophy, management behavior model, employee identity);
Working conditions (traffic location, working environment, work arrangement, work and rest arrangement, hardware conditions);
Working relationships (managerial relationships, departmental relationships, colleague relationships, democratic mechanisms).
Product quality (performance, innovation, life, availability, safety, economy, appearance, packaging, ease of operation, etc.);
Service quality (service timeliness, convenience, attitude, skills, quality feedback processing, after-sales service system technical document quality, etc.);
Corporate image (corporate reputation, values, visibility, staff quality, marketing, factory appearance, etc.);
Product extension (spare parts supply, product introduction materials, training support, product appearance design, packaging protection measures).
Methods
Industry Broad
Retail, real estate, F&B, auto, telecom, finance, IT, fashion, footwear, tobacco, utilities
nationwide coverage
400 global online/offline panels；330 cities across China (31 provinces, HK/Macau/TW)
Sufficient sample library
1700w online consumer libraries and 150w active users;
6w visitor resource library.
Professional Design
14 expert-tested templates；Built from real projects—sharp questions, proven methods, pro wording
Landing of results
Provide professional improvement plan according to user characteristics, and provide effect tracking report after rectification to support multilingual.
Multi-platform adaptation
Self-developed online questionnaire system;
The online questionnaire system supports computers, mobile phones and PAD terminals.
Original rendering
Raw data · PPT report · Field photos · Voice records
Variety of forms
Interview, telephone, email, SMS, WeChat, QQ and other channels can be completed at any time to express their feelings.
Professional Specifications
Custom Field Manual；Expert Checks
Hardware is complete
5 CATI labs, 200 seats；12 focus suites with one-way mirror & full AV
Five Guarantees
Recruit-Train-Test system；Emergency plan；Field manual；QC & data double-check
Accompanying interview
The user can accompany the interview, survey and interview to record the whole process and submit it to the client as one of the results.
Tool
01. Online research has a large number of real sample libraries.
Huge sample library, covering more than 400 cities;
Vertical sample library, field-specific and professional vertical association depth cooperation sample authenticity guarantee, sample uniqueness guarantee.
02. Self-developed online questionnaire system
Cross-terminal and cross-platform adaptation: PC, mobile phone, tablet different terminal adaptation, research anytime, anywhere;
Real-time online statistical analysis of data: the background automatically generates cross analysis, graphical display, clear and intuitive.
03. Self-developed visual online questionnaire system
Works on any device
Live stats & charts
Built-in stats: crosstabs, t-test, regression, word clouds
Clothing
Case
Competitor profiling
Assessment of Technology Development Level
Comparative Study of Market Strategy
Operating conditions and financial analysis
Second generation card reader
Competitor investigation
Guangdong-Hong Kong-Macao Greater Bay Area
Market research
Guangdong Province
Guangdong, Hong Kong and Macao
Greater Bay Area
South China region
Guangdong-Hong Kong-Macao Greater Bay Area
Pharmaceutical Service
Competitors
Market research
Guangdong Province
Guangdong, Hong Kong and Macao
Greater Bay Area
South China region
Product line and market positioning
R & D strength and technical advantages
Sales network and marketing strategy
Trends and changes in market demand
Competitor market positioning analysis
Service Capability Assessment
Business Innovation Research
Customer Satisfaction Survey
Competitor profiling
Market Strategy Analysis
Technology Innovation and R & D Capability Assessment
Supply Chain and Cost Structure Analysis
Analysis of the operating conditions of competitive enterprises
Market Strategy Assessment
Research on technological innovation ability
Potential threat analysis
Competitor Basic Survey
Service model and operational efficiency analysis
Assessment of technological innovation and scientific research capacity
Market Strategy and Customer Satisfaction Survey
Competitor profiling
Comparative Study of Market Strategy
assessment of technological innovation capability
Supply Chain and Cost Structure Analysis
Market Strategy
Sales Network
Customer Group
Brand Influence
Partners
Methodology
Expert
Researchers
Senior Project Director of Shangpu Consulting Group: Shu Xin
Senior Project Director of Shangpu Consulting Group: Shu Xin
Senior Project Director of Shangpu Consulting Group: Shu Xin
Senior Project Director of Shangpu Consulting Group: Shu Xin
Senior Project Director of Shangpu Consulting Group: Shu Xin
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