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Business

Business Segmentation

According to the purpose of the project, it is subdivided into two categories: consumer survey and satisfaction survey.

Consumer Survey

Through investigation and in-depth analysis of consumer psychology and the reasons for the formation of behavior habits, it helps the client to refine various factors that can effectively affect consumers and provide a basis for the formulation of marketing strategies.
satisfaction survey

Measure customer satisfaction with different service items, track and evaluate changes in customer satisfaction, and identify key service links that best improve customer experience through in-depth analysis.

Contents

Service Content

Shangpu Consulting provides one-stop service for the whole process of questionnaire design, information collection, data analysis and research report. It has a large number of actual combat cases and a national implementation network.

Consumer Survey

consumption behavior attitude

life form

Use expectations

Consumption Scenarios

Service preferences

Purchase Channel

Frequency of consumption

Use habits

Product recommendations

Product preference

Motivation/Purpose of Consumption

Post-use product evaluation

Factors influencing consumption choice
Publicity/Promotion

Audience Testimony

brand reputation

Spokesman Test

media channel preference

advertising script creative

Effective arrival rate of information

Advertising Understanding and Evaluation

Advertising Focus Test

Brand influence promotion

Research on Crisis Public Relations Response

Evaluation of Promotion Effect

Before/after advertising effect test
Product Service

Improved upgrade

Product selling point positioning

Function/Taste Test

Function/Element Testing

Concept/Brand Test

Appearance/packaging test

Product functional attribute positioning

New Product Pricing/Product Price Adjustment

Interest point/innovation point mining
Brand Research

NPS Study

Target customers

value orientation

Brand Equity

Brand Extension

brand attraction

Brand Loyalty

brand reputation

Brand awareness

brand vitality

Brand Prospect Assessment

brand image research

Core Value Research and Positioning
consumer characteristics

Age

Occupation

Gender

Income

Geography

Education

Values

family structure

Family Role

Decision maker or not

satisfaction survey

Employee satisfaction

the job itself (skills, job content, autonomy);

Salary and welfare (salary, bonus, welfare and other incentive policies);

Training and development (job promotion, job growth, job development, cultivation and promotion);

Leadership management (management style, level, organizational ability, courage, innovation, caring for subordinates);

Corporate culture (business philosophy, management behavior model, employee identity);

Working conditions (traffic location, working environment, work arrangement, work and rest arrangement, hardware conditions);

Working relationships (managerial relationships, departmental relationships, colleague relationships, democratic mechanisms).
user satisfaction

Product quality (performance, innovation, life, availability, safety, economy, appearance, packaging, ease of operation, etc.);

Service quality (service timeliness, convenience, attitude, skills, quality feedback processing, after-sales service system technical document quality, etc.);

Corporate image (corporate reputation, values, visibility, staff quality, marketing, factory appearance, etc.);

Product extension (spare parts supply, product introduction materials, training support, product appearance design, packaging protection measures).

Methods

research method

The real thoughts and opinions of the interviewees were collected through questionnaires.
We focus on providing you with a one-stop service from questionnaire design, information collection, data analysis, and research reports.

Industry Broad

For supermarkets, real estate, catering, automobiles, telecommunications, finance, IT, clothing, footwear, finance, tobacco, public utilities and other different industries.
nationwide coverage

More than 400 global online and offline research capabilities;

A digital survey network covering 330 cities in 31 provinces and cities in China (including Hong Kong, Macao and Taiwan).
Sufficient sample library

1700w online consumer libraries and 150w active users;

6w visitor resource library.
Professional Design

14 survey dimensions, templates for expert proof;

Refined from the real project, in the questionnaire structure, research methodology, the language of the professional after careful scrutiny.
Landing of results

Provide professional improvement plan according to user characteristics, and provide effect tracking report after rectification to support multilingual.
Multi-platform adaptation

Self-developed online questionnaire system;

The online questionnaire system supports computers, mobile phones and PAD terminals.
Original rendering

Provide original data table and PPT in-depth analysis report;

提供实地调查照片、提供实际调研录音。
形式多样

面访、电话、邮件、短信、微信、QQ等渠道皆可随时完成访谈，表达心声。
专业规范

定制约定访问员的执行手册消费者、满意度、神秘客研究模型；

特殊行业和检查内容，将提供业内专家检查。
硬件齐备

5个CATI工作站，200+CATI座席；

12个专业座谈会室，配备单面镜、录音录像设备为用户提供高还原度的现场。
五重保障

访问员甄选-培训-考核制度、突发情况应对与补救措施、督导执行手册、质量监控、数据复核与校对。
陪同访谈

用户可陪同进行访谈、调查访问全程录音，作为成果物之一提交给委托方。

Tool

Research Tools

尚普咨询用户调查的执行方式多样，定性与定量相结合，调查网络覆盖全国

01. 线上调研拥有海量真实样本库

庞大的样本库，覆盖400多个城市；

垂直样本库，特定领域与专业类垂直协会深度合作样本真实性保证，样本唯一性保证。
02. 自主开发线上问卷系统

跨终端跨平台自适应：PC、手机、平板不同终端自适应，调研随时随地；

数据实时在线统计分析：后台自动生成交叉分析、图表化展示，清晰直观。
03. 自主开发可视化线上问卷系统

跨终端跨平台自适应：PC、手机、平板不同终端自适应；

数据实时在线统计分析：后台自动生成交叉分析、图表化展示，清晰直观；

高级算法完全满足专业市场调研分析：交叉分析、T检验甚至多元回归、云词展示等专业的分析在报表中就能完成。

Clothing

Results show

Summarize the rules, discover the trend, pay attention to the practical operation on the ground, and be the long-term runner of the enterprise.
Enterprise credit assessment, project investment due diligence, market investment value due diligence, benchmark enterprise research.

Case

Representative cases

Fifteen years of consulting service brand experts accumulated rich project experience

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