The essence and purpose of 1. enterprise research The essence of enterprise research is to understand the competition. The advantages and disadvantages of benchmarking enterprises, the competitive strategy of benchmarking enterprises, the brand performance of benchmarking enterprises, the product strategy of benchmarking enterprises, the channel strategy of benchmarking enterprises, etc., define benchmarking enterprises from the brand level, look for the strategic weaknesses of benchmarking enterprises, and lock in their most suitable competitive strategy. The purpose of enterprise research includes finding the way to success of rivals, analyzing the competitive strategies of benchmarking enterprises, finding the strategic weaknesses of benchmarking enterprises, analyzing the mental points of consumers occupied by benchmarking enterprises, looking for the possibility of differentiation, and finding their own breakthrough points in the industry.

The core architecture and tools of 2. enterprise research The core architecture of enterprise research includes enterprise overview, development history, competitive strategy, core competitiveness, corporate culture, brand performance, product strategy analysis, channel strategy analysis, price strategy analysis, promotion strategy analysis, etc. The core tools of enterprise research include 4P analysis, SWOT analysis, etc.

The application of 3. benchmarking enterprise analysis Benchmarking enterprise analysis can be applied to market research, investment decision evaluation, IPO listing consulting and other fields. By analyzing the specific cases of Shangpu consulting service customers, we can find that benchmarking enterprise analysis can help enterprises find their own breakthrough points in the industry, formulate more accurate marketing strategies, and improve their market share.