Project background:

Forging machinery refers to the mechanical equipment used for forming and separating in forging processing, which is widely used in automobile, ship, aerospace, rail transit, energy, petrochemical and other industries. The forging machinery industry is an important part of the equipment manufacturing industry, and its development level directly affects the strength of the national economy and national defense construction. In recent years, with the growth of market demand at home and abroad, China's forging machinery manufacturing industry has maintained a relatively rapid development speed, but it is also facing problems such as unreasonable product structure, weak technological innovation ability, and fierce market competition.

Customer pain points:

A well-known domestic forging machinery manufacturing enterprises (hereinafter referred to as customers) in the industry has a high market share and brand influence, but with the intensification of competition in the industry, customers found that they have the following pain points:

Single product structure, lack of high-end, intelligent, complex forging equipment, unable to meet the needs of market diversification;

Insufficient technological innovation ability, lack of core technology and patents, unable to form a differentiated advantage, easy to be imitated or surpassed by competitors;

Market development ability is not strong, mainly rely on low-price competition and traditional channel sales, lack of effective brand promotion and customer maintenance strategy;

Lack of sensitivity and predictability to industry development trends and market changes, inability to adjust strategic planning and product layout in a timely manner, and missed development opportunities.

Project purpose:

20238In January, the client commissioned Shangpu Consulting to carry out the market competitiveness analysis and strategic planning project of China's forging machinery manufacturing industry. The project aims to provide customers with the following services through in-depth research and analysis of the development status, market demand, competitive landscape, and technical trends of the forging machinery manufacturing industry:

Assess the customer's competitive position and strengths and weaknesses in the industry;

Identify the main opportunities and challenges facing customers;

Put forward the customer's strategic objectives and key success factors;

Formulate specific strategies and measures for customer's product innovation, market expansion, brand building, etc;

Provide customers with feasibility analysis and risk assessment.

Research object:

The research objects of the project include the following three categories:

Forging machinery manufacturing enterprises: by visiting the industry's major manufacturers (including domestic and foreign), to understand their product structure, technical level, production capacity, sales, development strategy and other information, a total of visits30companies;

Forging machinery users: by visiting the main downstream users of the industry (including automobile, ship, aerospace, rail transit, energy, petrochemical and other industries), to understand the characteristics of their demand for forging machinery, usage, satisfaction, improvement suggestions and other information, a total of visits50companies;

Forging machinery industry experts: by visiting the relevant experts in the industry (including scholars, researchers, association heads, etc.), to understand their views and forecasts on the development trend, technical trends, market changes and other aspects of the forging machinery industry, a total of visits20experts.

Project Content:

The main contents of the project include the following aspects:

Forging machinery manufacturing industry overview: introduction of forging machinery manufacturing industry definition, classification, characteristics, development process and other basic situation;

Market size of forging machinery manufacturing industry: analyze the market capacity, output, sales volume, import and export data of forging machinery manufacturing industry, and predict the market size and growth rate in the next few years;

Market demand of forging machinery manufacturing industry: analyze the downstream demand structure, demand characteristics and demand changes of forging machinery manufacturing industry, and predict the market demand trend and potential in the next few years;

Forging machinery manufacturing industry competition pattern: analysis of forging machinery manufacturing industry competition subject, competition mode, competitiveness indicators, etc., evaluation of the competitive position of the major enterprises and advantages and disadvantages;

Technical trends in the forging machinery manufacturing industry: analyze the technical level, technological innovation, and technological trends of the forging machinery manufacturing industry, and evaluate the technical strength and innovation capabilities of major enterprises;

The development environment of forging machinery manufacturing industry: analyze the external environment of policies and regulations, macroeconomics, social culture, natural resources and so on faced by forging machinery manufacturing industry, and evaluate its influence and effect on the development of the industry;

The development trend of forging machinery manufacturing industry: comprehensive analysis of the development status and development environment of forging machinery manufacturing industry, forecast the development trend and challenges of the industry in the next few years, and put forward corresponding countermeasures and suggestions;

Customer competitiveness analysis and strategic planning: according to the actual situation of customers and the purpose of the project, a comprehensive competitiveness analysis of customers, determine the strategic objectives and key success factors of customers, formulate specific strategies and measures for customer product innovation, market development, brand building, etc., and provide customers with feasibility analysis and risk assessment.

Project Value:

The project provides the following value to the customer:

Help customers to fully understand the development status and market demand of forging machinery manufacturing industry, and provide valuable market information and data support for customers;

To help customers in-depth analysis of the competitive landscape and technical dynamics of the forging machinery manufacturing industry, to provide customers with a strong competitor analysis and technical innovation guidance;

To help customers accurately grasp the development trend and challenges of the forging machinery manufacturing industry, to provide customers with a strong development strategy and decision support;

Help customers to enhance product competitiveness, enhance market share, achieve sustainable development, and create huge economic and social benefits for customers.