Project Background

Energy conservation and emission reduction industry refers to the industry that provides material basis and technical guarantee for saving energy and resources, developing circular economy and protecting ecological environment. It is a strategic emerging industry supported and developed by the state. According to statistics,2022The scale of China's fiscal expenditure on energy conservation and environmental protection reached6305Billions of dollars, accountingGDPof0.6%，体现了国家对于节能减排行业的高度重视和支持。随着国家“Carbon peak, carbon neutral”The scale of China's energy conservation and emission reduction industry will continue to expand, which is expected2027年我国节能环保产业产值规模有望超19trillion yuan.

Customer pain points

尚普咨询公司在接触了多个节能减排行业的潜在客户后，发现他们普遍存在以下痛点：

缺乏对节能减排行业的整体认识和深入分析，不清楚市场规模、竞争格局、发展趋势等关键信息；

缺乏对自身产品或服务在节能减排行业的定位和优势，不知道如何与竞争对手区分和突出；

缺乏对目标客户群体的精准划分和有效触达，不知道如何根据不同客户需求提供差异化的解决方案；

缺乏对市场变化和政策影响的敏锐把握和及时应对，不知道如何利用市场机遇和政策红利实现快速增长。

Project Purpose

为了帮助客户公司解决上述痛点，我们开展了一项针对节能减排行业工业市场研究项目，旨在为客户公司提供以下目的：

全面了解节能减排行业的市场现状、发展前景、主要驱动因素、主要挑战等；

In-depth analysis of energy conservation and emission reduction industry segments, market segments, customer segments, etc;

Accurately assess the competitiveness, strengths and weaknesses of the client company in the energy conservation and emission reduction industry;

Formulate market strategy, marketing strategy and product strategy for energy saving and emission reduction industry;

Put forward suggestions and schemes for market opportunities, favorable policies and technological innovation in energy conservation and emission reduction industries.

Research object

In order to ensure the quality and effectiveness of the project, we used a variety of research methods, including literature analysis, network data mining, expert interviews, customer interviews, competitor analysis and so on. Our survey includes the following categories:

Government departments, industry associations, industry media, industry experts, etc. in the energy conservation and emission reduction industry.20one;

Major enterprises, major customers, major competitors, etc. in the energy conservation and emission reduction industry, a total of approximately100one;

The customer company's internal management, internal employees, internal customers, etc., a total of about50A.

Project Content

According to the purpose of the project and the research object, we designed the following project content:

Market size of energy conservation and emission reduction industry: including the overall size of the energy conservation and emission reduction industry, the size of the segment, the size of the segment market, the size of the geographical distribution, etc;

Market competition in the energy conservation and emission reduction industry: including the competitive landscape, competitiveness analysis, and competitor analysis of the energy conservation and emission reduction industry;

节能减排行业市场需求：包括节能减排行业的总体需求、细分领域需求、细分市场需求、细分客户需求等；

Market trends of energy conservation and emission reduction industry: including development trends, technology trends, innovation trends, opportunities and challenges of energy conservation and emission reduction industry;

The market positioning of the client company in the energy conservation and emission reduction industry: including the introduction of products or services in the energy conservation and emission reduction industry, the selection of target markets, the selection of target customers, etc;

在节能减排行业的市场策略：包括在节能减排行业的市场战略制定、营销策略制定、产品策略制定等；

Market recommendations in the energy conservation and emission reduction industry: including market opportunities in the energy conservation and emission reduction industry, favorable use of policies, and promotion of technological innovation.

Project Value

提升对节能减排行业的全面认识和深入分析，掌握市场规模、竞争格局、发展趋势等关键信息；

Clarify the positioning and advantages of your products or services in the energy conservation and emission reduction industry, and find ways to distinguish and highlight from competitors;

Accurately divide and effectively reach target customer groups, and provide differentiated solutions according to different customer needs;

Keenly grasp and respond to market changes and policy impacts in a timely manner, and take advantage of market opportunities and policy dividends to achieve rapid growth.