Project Background

Energy conservation and emission reduction industry refers to the industry that provides material basis and technical guarantee for saving energy and resources, developing circular economy and protecting ecological environment. It is a strategic emerging industry supported and developed by the state. According to statistics,2022The scale of China's fiscal expenditure on energy conservation and environmental protection reached6305Billions of dollars, accountingGDPof0.6%It reflects the country's high attention and support for energy conservation and emission reduction industries. With the state“Carbon peak, carbon neutral”The scale of China's energy conservation and emission reduction industry will continue to expand, which is expected2027The output value of China's energy-saving and environmental protection industry is expected to exceed19trillion yuan.

Customer pain points

After contacting potential customers in multiple energy-saving and emission-reduction industries, Shangpu Consulting found that they generally have the following pain points:

Lack of overall understanding and in-depth analysis of energy conservation and emission reduction industries, and unclear key information such as market size, competitive landscape, and development trends;

Lack of positioning and advantages of their own products or services in the energy-saving and emission-reduction industry, and do not know how to distinguish and highlight from competitors;

Lack of precise division and effective reach of target customer groups, and do not know how to provide differentiated solutions according to different customer needs;

Lack of keen grasp and timely response to market changes and policy impacts, and do not know how to use market opportunities and policy dividends to achieve rapid growth.

Project Purpose

In order to help client companies solve the above pain points, we have carried out a research project on the industrial market of energy conservation and emission reduction industry, aiming to provide client companies with the following objectives:

Comprehensively understand the market status, development prospects, main driving factors and main challenges of energy conservation and emission reduction industry;

In-depth analysis of energy conservation and emission reduction industry segments, market segments, customer segments, etc;

Accurately assess the competitiveness, strengths and weaknesses of the client company in the energy conservation and emission reduction industry;

Formulate market strategy, marketing strategy and product strategy for energy saving and emission reduction industry;

Put forward suggestions and schemes for market opportunities, favorable policies and technological innovation in energy conservation and emission reduction industries.

Research object

In order to ensure the quality and effectiveness of the project, we used a variety of research methods, including literature analysis, network data mining, expert interviews, customer interviews, competitor analysis and so on. Our survey includes the following categories:

Government departments, industry associations, industry media, industry experts, etc. in the energy conservation and emission reduction industry.20one;

Major enterprises, major customers, major competitors, etc. in the energy conservation and emission reduction industry, a total of approximately100one;

The customer company's internal management, internal employees, internal customers, etc., a total of about50A.

Project Content

According to the purpose of the project and the research object, we designed the following project content:

Market size of energy conservation and emission reduction industry: including the overall size of the energy conservation and emission reduction industry, the size of the segment, the size of the segment market, the size of the geographical distribution, etc;

Market competition in the energy conservation and emission reduction industry: including the competitive landscape, competitiveness analysis, and competitor analysis of the energy conservation and emission reduction industry;

Market demand of energy conservation and emission reduction industry: including the overall demand of energy conservation and emission reduction industry, segment demand, segment market demand, segment customer demand, etc;

Market trends of energy conservation and emission reduction industry: including development trends, technology trends, innovation trends, opportunities and challenges of energy conservation and emission reduction industry;

The market positioning of the client company in the energy conservation and emission reduction industry: including the introduction of products or services in the energy conservation and emission reduction industry, the selection of target markets, the selection of target customers, etc;

Market strategy in energy conservation and emission reduction industry: including market strategy formulation, marketing strategy formulation and product strategy formulation in energy conservation and emission reduction industry;

Market recommendations in the energy conservation and emission reduction industry: including market opportunities in the energy conservation and emission reduction industry, favorable use of policies, and promotion of technological innovation.

Project Value

Improve the comprehensive understanding and in-depth analysis of energy conservation and emission reduction industry, and master the key information such as market scale, competition pattern and development trend;

Clarify the positioning and advantages of your products or services in the energy conservation and emission reduction industry, and find ways to distinguish and highlight from competitors;

Accurately divide and effectively reach target customer groups, and provide differentiated solutions according to different customer needs;

Keenly grasp and respond to market changes and policy impacts in a timely manner, and take advantage of market opportunities and policy dividends to achieve rapid growth.