Project background:

Wind power is a renewable energy that converts wind energy into electricity, which has the advantages of clean, low-carbon, high efficiency and safety. With the urgent global demand for carbon neutrality, the development prospect of wind power is very broad. China is one of the countries with the richest wind energy resources in the world, with offshore water depth.5-50The technical exploitable amount of wind energy resources in the sea area reaches400GW，50-100m of offshore stationary wind power reserves250GW，50-100m of offshore floating wind power reserves1280GW, offshore wind energy reserves920GW. China is also one of the most important offshore wind power markets in the world.

Customer pain points:

Domestic well-known wind power equipment manufacturing enterprises, the main production of various specifications and models of fans, gear boxes, blades and other parts. The company faces the following problems:

The wind power equipment industry is highly competitive and market demand is changing rapidly. Customers need to understand the latest developments and trends in the industry, as well as their competitive advantages and disadvantages in the market.

There are technical barriers and quality standards in the wind power generation equipment industry. Customers need to understand the technical level and quality requirements at home and abroad, as well as their own capabilities and deficiencies in technological innovation and quality assurance.

The wind power generation equipment industry is affected by policy and environmental factors. Customers need to understand the support and regulation of the wind power generation industry by national and local governments, as well as the opportunities and challenges that may arise in the future.

Project purpose:

In order to help customers solve the above problems, Shangpu Consulting has decided to carry out a market research project for the wind power generation equipment industry, aiming to provide customers with the following information:

Market size, structure, distribution and growth rate of wind power generation equipment industry

Competition of major competitors, products, prices, channels, marketing strategies, etc. in the wind power equipment industry

Main technology, standard, quality and innovation of wind power generation equipment industry

Major policies, regulations, subsidies, taxes and other policies of the wind power equipment industry

Key opportunities, challenges, trends, forecasts and other future scenarios for the wind power equipment industry

Research object:

This project uses a combination of qualitative and quantitative methods to conduct research, the main research objects include:

Industry experts and scholars, including research institutions, associations, media, etc. in the wind power equipment industry.20People

Industry competitors, including major manufacturers, agents, service providers, etc. in the wind power equipment industry.30Home

Industry customers, including major demanders in the wind power equipment industry, such as wind farm developers, operators, grid companies, etc., in total.50Home

Project Content:

This project mainly includes the following aspects:

Literature collection and analysis, through the network, database, reports, journals and other channels to collect and sort out the relevant literature of the wind power equipment industry, for preliminary analysis and induction.

Expert interviews and analysis, in-depth interviews with industry experts and scholars through telephone, email, video, etc., to understand their views and suggestions on the wind power equipment industry, and conduct in-depth analysis and summary

Competitor survey and analysis, through websites, questionnaires, interviews and other ways to conduct a comprehensive survey of industry competitors, to understand their products, prices, channels, marketing strategies, etc., comparative analysis and evaluation

Customer survey and analysis, conduct a comprehensive survey of industry customers through websites, questionnaires, interviews, etc., to understand their needs, satisfaction, loyalty, selection criteria, etc., and conduct demand analysis and segmentation

Results summary and report writing, according to the research data and information, comprehensive analysis and induction, the formation of wind power equipment industry market research report, and put forward suggestions and strategies for customers

Project Value:

The completion of this project will bring the following value to the customer:

Help customers fully understand the market status and future trends of the wind power equipment industry, and provide the basis for customers to formulate reasonable market strategies.

Help customers gain an in-depth understanding of the competitive landscape of the wind power equipment industry and their own competitive advantages and disadvantages, and provide guidance for customers to enhance their market competitiveness.

Help customers master the technical level and quality requirements of the wind power equipment industry, and provide reference for customers to strengthen technological innovation and quality assurance.

Help customers understand the policy environment and opportunities and challenges of the wind power generation equipment industry, and provide support for customers to grasp policy guidance and market opportunities.

Help customers identify customer needs and market segments in the wind power generation equipment industry, and provide suggestions for customers to optimize product structure and service model

This project will bring the following value to Champ & Co:

Enhance the expertise and experience of Champu Consulting in the wind power generation equipment industry and enhance the brand image and reputation of Champu Consulting in this field

Increase the contact and communication between Shangpu Consulting Company and industry experts, competitors, customers and other parties, and expand the network resources and cooperation opportunities of Shangpu Consulting Company in this field

Increase the data and information resources of the wind power generation equipment industry by Shangpu Consulting Company to facilitate the development of subsequent related projects by Shangpu Consulting Company.