Project background:

With the acceleration of urbanization, urban rail transit, as an efficient, environmentally friendly and convenient way of public transportation, has been valued and developed by more and more cities. expected2025The operating mileage of urban rail transit in China will reach1.2Ten thousand kilometers. The rapid development of urban rail transit has also brought high demand for security systems. Security system is an important part of ensuring the safe, stable and efficient operation of urban rail transit, involving video surveillance, access control, alarm equipment, fire fighting equipment, emergency broadcasting and other aspects.

Customer pain points:

The field of urban rail transit security involves many sub-industries and a variety of product types, the market structure is complex, the demand is obviously differentiated, it is difficult to form a unified standard and specification.

Most of the purchasers in the field of urban rail transit security are government departments or state-owned enterprises, with strict procurement process, long cycle, high standards, and high requirements for the qualification and reputation of suppliers.

Most of the suppliers in the field of urban rail transit security are traditional manufacturing enterprises, and their awareness and acceptance of e-commerce platforms are low, and they lack online sales and promotion capabilities.

The data resources in the field of urban rail transit security are scattered, closed and inefficient, and it is difficult to realize data sharing and value mining.

Project purpose:

20237In January, in order to solve the above problems, Shangpu Consulting was commissioned by the client to carry out a research project on the security market of key urban rail transit. The project aims to provide support to client companies in the following areas through in-depth analysis of the market size, competitive landscape, supply and demand situation, development trends and other aspects of key urban rail transit security:

Help client companies identify target customer groups and market segments, and develop appropriate product strategies and pricing strategies.

Help client companies to evaluate the number, size, quality, reputation, etc. of potential suppliers and establish partnerships.

Help customer companies design and optimize the functions and services of e-commerce platforms to improve user experience and satisfaction.

Help customer companies to establish and improve data collection, analysis, application system, enhance data value and competitiveness.

Research object:

The research objects of this project mainly include the following three categories:

Buyers in the field of key urban rail transit security, including government departments, state-owned enterprises, subway companies, etc., total50Home.

Suppliers in the field of key urban rail transit security, including major manufacturers in various sub-industries such as video surveillance, access control, alarm equipment, fire fighting equipment, emergency broadcasting, etc.100Home.

Industry experts, media professionals, industry associations, etc. in the field of key urban rail transit security, a total20People.

Project Content:

The main contents of this project include the following aspects:

Based on public data and first-hand data, quantitative and qualitative analysis of the key urban rail transit security market, including market size, market structure, market growth rate, market competition and other indicators.

Based on in-depth interviews and questionnaires, this paper analyzes the needs of buyers in the field of security of key urban rail transit, including procurement frequency, procurement scale, procurement channels, procurement standards, procurement pain points, etc.

Based on in-depth interviews and questionnaires, the supply analysis of suppliers in the field of key urban rail transit security is carried out, including product types, product quality, product prices, product innovation, product promotion and so on.

Based onSWOTThe analysis method evaluates the advantages, disadvantages, opportunities and threats of Shangpu Consulting Company in the field of urban rail transit security, and puts forward corresponding suggestions and strategies.

Project Value:

It provides customers with comprehensive and in-depth insight into the key urban rail transit security market, helps them understand the current market situation and development trend, and grasps the market opportunities and challenges.

It provides client companies with customer portraits and user portraits in the field of key urban rail transit security, helping them to accurately locate target customer groups and market segments, and formulate corresponding product strategies and pricing strategies.

Provide customer companies with a supplier list and evaluation system in the field of key urban rail transit security, help them select suitable partners, and establish a stable supply chain relationship.

It provides customer companies with e-commerce platform design and optimization solutions in the field of key urban rail transit security to help them improve platform functions and service levels, and enhance user experience and satisfaction.

It provides the customer department with data collection, analysis and application solutions in the field of key urban rail transit security, helping them to establish and improve the data system and enhance the data value and competitiveness.