Project background:

New electronic information materials refer to new materials with special functions or excellent properties that can meet the development needs of the electronic information industry, including semiconductor materials, optoelectronic materials, magnetic materials, electronic ceramics, nanomaterials, etc. New electronic information materials are the foundation and core of the electronic information industry, which plays an important role in improving the performance of electronic information products, reducing costs, and realizing industrial innovation and transformation and upgrading.2022China's new electronic information materials market size reached1.2trillion yuan, with a compound annual growth rate15.6%。

Customer pain points:

A well-known domestic electronic information new materials manufacturer (hereinafter referred to as customers) is facing the challenge of increasingly fierce market competition, its main products in the market share and profit margins have declined, at the same time by foreign imports and domestic low-cost products of the double attack. Customers want to understand their own positioning and advantages and disadvantages in the new electronic information materials market, as well as future development trends and opportunities, so as to formulate effective market strategies and marketing strategies.

Project purpose:

20238In January, Shangpu Consulting Company (hereinafter referred to as Shangpu) was entrusted by the client to complete the research project on market demand and competitiveness of new electronic information materials, aiming to help the client:

-Understand the scale, structure, demand characteristics and development trend of the new electronic information materials market;

-Assess the customer's competitive position, strengths and weaknesses in the new electronic information materials market;

-Research the main competitors and potential threats faced by customers;

-Propose marketing strategy and marketing recommendations for customers.

Research object:

Champ collects a large amount of primary and secondary data through a variety of sources, including:

-Conduct research on the financial statements, annual reports, official websites, etc. of customers and their main competitors;

-Sort out the industry reports, policy documents, news and information released by relevant industry associations, government departments and media at home and abroad;

-Yeah.100A questionnaire survey was conducted by major domestic and foreign electronic information product manufacturers (including mobile phones, computers, communication equipment, etc.) to understand their demand for new electronic information materials, demand characteristics, procurement standards, supplier selection, etc;

-Yeah.20In-depth interviews were conducted with major domestic and foreign manufacturers of new electronic information materials to understand their product characteristics, pricing strategies, sales channels, market share, etc.

Project Content:

Based on research data and professional research methods, Champu provides customers with the following reports:

-The current situation of the new electronic information material market: the basic situation of the classification and application fields of the new electronic information material is introduced;

-The market scale and structure of new electronic information materials: the overall scale of the new electronic information materials market, the market share of various types of products, and the market demand of various application fields are investigated;

-Market demand characteristics and development trends of new electronic information materials: Investigated the demand dynamics, demand changes, demand forecasts, etc. of the new electronic information materials market, as well as the main drivers and constraints affecting market development;

-Evaluation of the competition pattern and competitiveness of the new electronic information materials market: research the degree of competition in the new electronic information materials market, the basic situation of competitors, competitive strategies, etc., as well as the competitive position, advantages and disadvantages of customers in the market;

-Electronic information new materials market strategy and marketing advice: according to the customer's goal and current situation, put forward the market positioning, target market, product strategy, price strategy, channel strategy, promotion strategy, etc. suitable for customers.

Project Value:

Champ's report provides the following value to clients:

-Help customers fully understand the current situation and future of the new electronic information materials market, and grasp market opportunities and challenges;

-Help customers clearly understand their own advantages and disadvantages in the new electronic information materials market, enhance their competitiveness;

-Help customers formulate marketing strategies and marketing strategies that meet their own characteristics and market needs, and enhance market expansion capabilities and profitability.