Project background:

High-speed tablet press is an industrial production equipment, mainly used in the manufacturing process of granules or tablets in the pharmaceutical, cosmetic, food and other industries. High-speed tablet press has the characteristics of high efficiency, stability, energy saving and intelligence, and is one of the important equipment in the pharmaceutical industry.2018The market size of China's high-speed tablet press industry reached717.55billion yuan,2019The annual market size has risen958.56Billions of dollars, and2020The market size has increased1269.76billion yuan,2021The annual market size is1551.88billion yuan,2022Year has risen1894.07Billions of dollars, expected2025The annual market size will reach3223Billions of dollars. It can be seen that the market size of China's high-speed tablet press industry is growing rapidly, but it is also facing the challenge of fierce competition and technological innovation.

Customer pain points:

A well-known domestic pharmaceutical equipment manufacturer (hereinafter referred to as the customer) is mainly engaged in the research and development, production and sales of high-speed tablet presses, with a number of patented technologies and high-quality product quality. Customers hope to further expand its share and influence in domestic and foreign markets, and enhance its brand image and competitiveness. To this end, customers need to conduct in-depth research and evaluation of the market demand and competitiveness of China's high-speed tablet press industry in order to formulate a reasonable market strategy and marketing plan.

Project purpose:

The purpose of this project is to provide the following services to customers:

-Investigate the development status, trends and influencing factors of China's high-speed tablet press industry;

-Evaluate the market demand, structure and characteristics of China's high-speed tablet press industry;

-Identify the main competitors and competitive strategies in China's high-speed tablet press industry;

-Propose market entry points, target customer groups and differentiation advantages for China's high-speed tablet press industry;

-Advise customers on market positioning, product strategy and promotion plan in China's high-speed tablet press industry.

Research object:

The research objects of this project include the following two categories:

-Downstream users of high-speed tablet presses, that is, enterprises that use high-speed tablet presses for production and processing in the pharmaceutical, cosmetics, food and other industries. The project plans to conduct a sample survey of downstream users of different sizes and types in all regions of the country, totaling approximately200companies;

-High-speed tablet press peer competitors, that is, engaged in high-speed tablet press research and development, production and sales of enterprises. The project plans to conduct in-depth interviews with major domestic and foreign peer competitors, totaling approximately20home enterprises.

Project Content:

The main contents of this project include the following aspects:

-Research on the current situation of China's high-speed tablet press industry: including industry classification, development history, policies and regulations, technical level, industrial chain structure, etc;

-China's high-speed tablet press industry market demand research: including market size, growth rate, regional distribution, segmentation, application scenarios, user preferences, etc;

-Research on the competitiveness of China's high-speed tablet press industry: including competitive landscape, competitors, competitive strategies, competitive advantages and disadvantages, market share, brand image, etc;

-China's high-speed tablet press industry market strategy recommendations: including market entry point, target customer base, differentiation advantage, market positioning, product strategy, promotion plan, etc.

Project Value:

The value of this project is mainly reflected in the following aspects:

-Provide customers with a comprehensive and in-depth market research report on China's high-speed tablet press industry, help customers understand the development status and trends of the industry, grasp the opportunities and challenges of the market, and provide strong support for customers' decision-making;

-Provide customers with detailed and accurate data and information on the market demand and competitiveness of China's high-speed tablet press industry, help customers identify potential market demand and competitors, and provide valuable reference for customers' product development and marketing;

-Provide customers with market strategy suggestions for China's high-speed tablet press industry, help customers formulate reasonable market goals and plans, and provide effective guidance for customers' market expansion and brand building.