Project background:

The electric faucet is a kind of faucet that can be opened after3-5The faucet that can produce hot water in seconds has the characteristics of fast, convenient, safe and energy saving. It is a small household appliance necessary for modern family life. The development of the electric faucet market now has a considerable scale of volume, the current market volume of electric faucets has reached about.1000Ten thousand units/In the year, this is only when only small and medium-sized brands are involved and large enterprises have not yet made a large-scale layout. With the improvement of consumers' quality of life, the demand for water heaters is becoming more and more diversified. As a new type of water heater product, electric faucet has great market potential and development space.

Customer pain points:

A well-known household appliance enterprise (hereinafter referred to as customer) is one of the largest manufacturers of water storage electric water heaters in China, with many well-known brands and channel advantages. Customers want to enter the electric faucet market and expand their product line and market share in the field of water heaters, but face the following problems:

-Lack of in-depth understanding of the electric faucet market, unclear market size, growth rate, regional distribution, consumer demand, competitive landscape, etc;

-Lack of technical mastery of electric faucet products, do not know how to design, production, testing, certification and other links;

-Lack of competitive strategy research on the electric faucet industry, do not know how to position, pricing, promotion, channels, etc.

Project purpose:

In order to help customers successfully enter the electric faucet market and improve their competitiveness and profitability in the field of water heaters, this project aims to provide customers with the following services:

-Conduct comprehensive and in-depth research on China's electric faucet market, investigating market status, development trends, regional characteristics, consumer behavior, etc;

-Conduct detailed competition research on China's electric faucet industry, and evaluate the product characteristics, price strategy, channel layout, marketing methods and other aspects of the main competitors;

-According to the actual situation and advantages of customers, formulate competitive strategies suitable for them to enter the electric faucet market, including product positioning, price strategy, channel strategy, marketing strategy, etc.

Research object:

This project uses a variety of research methods and data sources, including:

-First-hand data: through questionnaires and interviews, collected1000A sample of consumers and50A sample of dealers to understand their perception, use, purchase and evaluation of electric faucet products;

-Second-hand data: through network search and literature search, we collected relevant policies and regulations, industry reports, news reports, patent information and other materials, and investigated the industry environment and technological development;

-Competition research: through field trips and online purchases, access10product samples of major competitors, and conducted functional testing, performance evaluation, cost research and so on.

Project Content:

The main contents of this project include the following aspects:

-The current situation of China's electric faucet market: introduce the basic situation of the classification, characteristics and development history of the electric faucet;

-China's electric faucet market size and growth: research electric faucet production, sales, market share, growth rate and other data, forecast the next five years of market size and growth trends;

-China's electric faucet market regional research: research electric faucet in different regions of the market performance, compare the regional market characteristics, consumption habits, channel structure, etc;

-China's electric faucet market consumer research: research electric faucet target consumer groups, to explore their consumer motivation, purchase behavior, use experience, satisfaction and other aspects;

-China's electric faucet industry competition research: research the competitive landscape of the electric faucet industry, evaluate the main competitors' product advantages and disadvantages, price strategy, channel layout, marketing means and so on;

-China's electric faucet industry competition strategy research: according to the actual situation and advantages of customers, formulate competitive strategies suitable for them to enter the electric faucet market, including product positioning, price strategy, channel strategy, marketing strategy, etc.

Project Value:

This project provides the following value to the customer:

-Help customers to fully understand the current situation and development trend of China's electric faucet market, and provide a basis for formulating reasonable market goals and expectations;

-Help customers understand the competitive landscape of China's electric faucet industry and the strategies of major competitors, and provide reference for them to formulate effective differentiated competitive strategies;

-Help customers accurately grasp the consumer needs and preferences of China's electric faucet market, and provide guidance for designing products that meet consumer needs and expectations;

-Help customers optimize their channels and marketing strategies in China's electric faucet market, and provide support for their brand awareness and market share;

-Help customers to achieve rapid entry and steady development in China's electric faucet market, to increase revenue and profits to provide protection.