Rural Commercial Bank Market Development and Service Innovation Project Case_Market Research_Representative Case_Market Research Company-Market Research Company-Consulting Company-Industry Research-Top Ten Market Research Companies [Shangpu Consulting] Market Research

Your location:Home Page > Representative cases > Market research >

The Case of Market Expansion and Service Innovation Project of Rural Commercial Bank

2024-07-15 00:37:03 Source: Champu Consulting Visits:0

Project Background：

With the development of China's rural economy and the deepening of financial reform, rural commercial banks are facing huge market potential and fierce competition. The target bank of this project has a deep foundation in serving rural small and micro enterprises and farmers, but it needs to be further improved in product innovation and service model.

Customer pain points：

Insufficient service coverage makes it difficult to meet the needs of remote rural customers.

Product homogeneity is serious, the lack of targeted financial products.

The digital service level is low, and the interaction with customers and service efficiency need to be improved.

Project Purpose：

In-depth understanding of the market demand and customer pain points of rural commercial banks.

Provide strategic advice to banks on market expansion and service innovation.

Enhance the bank's market competitiveness, improve customer satisfaction and loyalty.

Research object：

The survey covered 1000 rural small and micro business owners and 5000 farmers.

Project Content：

A comprehensive analysis of the market size and trend shows that the total assets of rural commercial banks have reached 43.74 trillion billion yuan, accounting for 13.27 percent of all banking financial institutions.

The customer's financial needs and service preferences are analyzed.

The effects of existing service models and product lines are evaluated.

Proposed targeted product innovation and service optimization program.

Project Value：

It provides customers with more diversified and personalized financial products to meet the needs of different customer groups.

Improved service efficiency and quality of customer interaction through digital transformation.

Helped the bank achieve business growth, with total assets growing at 11.60 per cent for the full year 2020 and 5.31 per cent for the first quarter of 2021, making it the third largest commercial banking group in the country.

Consulting Services

economic database

Brand Rankings

User evaluation

Shangpu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. thank you very much champ consulting professional...
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company provides us with a valuable reference basis for objectively evaluating the current market situation of the industry,...
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company provides valuable reference for us to objectively evaluate the current market situation of the industry...
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. wish the user career is thriving...
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish the user business is thriving, base...
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 13, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Operation of a Brand. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. wish the user career steaming day...
On July 13, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Zhoushan Sand and Stone Aggregate Market Research Project. The customer said: I am very satisfied with the consulting service provided by Shangpu Consulting. Shangpu Consulting can think of the customer, solve the problem for the customer in time, and do not hesitate to work overtime...
On July 15, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Brand Building and Protection Solutions Enterprise Research Project. The customer said: overall very satisfied, timely feedback, smooth communication, hope to cooperate more. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Rental Market of Mounter. The customer said: I am very satisfied with the consulting services provided by Shangpu Consulting. Shangpu Consulting can think of the customer, solve the problem for the customer in time, and do not hesitate to work overtime to finish...

Shangpu Consulting In the field of consulting, we can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

15 years of Shangpu consulting

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise