Project Background：

With the development of China's rural economy and the deepening of financial reform, rural commercial banks are facing huge market potential and fierce competition. The target bank of this project has a deep foundation in serving rural small and micro enterprises and farmers, but it needs to be further improved in product innovation and service model.

Customer pain points：

Insufficient service coverage makes it difficult to meet the needs of remote rural customers.

Product homogeneity is serious, the lack of targeted financial products.

The digital service level is low, and the interaction with customers and service efficiency need to be improved.

Project Purpose：

In-depth understanding of the market demand and customer pain points of rural commercial banks.

Provide strategic advice to banks on market expansion and service innovation.

Enhance the bank's market competitiveness, improve customer satisfaction and loyalty.

Research object：

The survey covered 1000 rural small and micro business owners and 5000 farmers.

Project Content：

A comprehensive analysis of the market size and trend shows that the total assets of rural commercial banks have reached 43.74 trillion billion yuan, accounting for 13.27 percent of all banking financial institutions.

The customer's financial needs and service preferences are analyzed.

The effects of existing service models and product lines are evaluated.

Proposed targeted product innovation and service optimization program.

Project Value：

It provides customers with more diversified and personalized financial products to meet the needs of different customer groups.

Improved service efficiency and quality of customer interaction through digital transformation.

Helped the bank achieve business growth, with total assets growing at 11.60 per cent for the full year 2020 and 5.31 per cent for the first quarter of 2021, making it the third largest commercial banking group in the country.