Project background:

Water conservancy project is an important infrastructure of the national economy, which plays an important role in ensuring national security, promoting economic and social development, improving the ecological environment and improving people's living standards. After years of development, China's water conservancy industry has formed a relatively perfect industrial chain and market system, but it also faces some challenges and problems, such as unreasonable investment structure, poor financing channels, weak technological innovation ability and fierce market competition. In order to better grasp the development trend and opportunities of the water conservancy engineering industry and improve its competitiveness and profitability, a water conservancy engineering company (hereinafter referred to as the client) commissioned Shangpu Consulting Company (hereinafter referred to as Shangpu) to carry out a research project for the water conservancy engineering market.

Customer pain points:

Customers are small and medium-sized enterprises in the water conservancy industry, mainly engaged in the design, construction, operation and other business of water conservancy projects, with certain technical and management advantages, but there are also the following pain points:

-Lack of a comprehensive and in-depth understanding of the water conservancy project market, it is difficult to grasp the changes in market demand and policy guidance, and it is impossible to formulate effective market strategies and marketing strategies.

-Lack of detailed research on competitors, difficult to identify their own strengths and weaknesses, unable to effectively differentiate their products and services, improve market share and customer satisfaction.

-Lack of internal evaluation and optimization of itself, it is difficult to find its own potential problems and room for improvement, and it is unable to improve its own operational efficiency and quality management level.

Project purpose:

-Through the macro research of the water conservancy industry, to understand the industry development status, trends, scale, structure, characteristics and other aspects of information, to provide customers with the environment and background of the development of the industry.

-Through the subdivision research of the water conservancy project market, understand the demand, supply, price, competition pattern, growth potential and other information of each market segment, and provide customers with market entry points and opportunities.

-Through the competitiveness research of customers and their competitors, understand the advantages and disadvantages of customers and their competitors in terms of products, services, technology, quality, cost, channels, etc., and provide customers with competitive strategies and optimization suggestions.

-Through the customer's own diagnosis and research, to understand the customer's organizational structure, human resources, financial situation, process management and other aspects of the problem and risk, to provide customers with improvement measures and risk prevention programs.

Research object:

This project uses a variety of research methods, including literature research, network data mining, expert interviews, questionnaires and so on. Research objects include the following categories:

-Water Conservancy Department and relevant government agencies: Understand the information of policies and regulations, planning objectives, investment plans, etc.

-Water conservancy engineering industry associations and related institutions: understand industry standards, industry dynamics, industry evaluation and other aspects of information.

-Major participants in the water conservancy project market, including water conservancy project developers, design institutes, construction units, operators, equipment suppliers, supervision units, etc.: understand market demand, market supply, market price, market competition and other aspects of information.

-End users of water conservancy projects, including users in agricultural irrigation, urban water supply, hydropower and power generation, flood control and drainage, etc.: understand user needs, user satisfaction, user opinions and suggestions, etc.

Project Content:

This project mainly includes the following aspects:

-Macro research of water conservancy engineering industry: research the development history, development status, development trend, development drivers and constraints of water conservancy engineering industry, and draw the water conservancy engineering industry.PESTResearch Chart andSWOTResearch charts to provide customers with a macro perspective on industry development.

-Water conservancy project market segmentation research: According to the dimensions of water conservancy project's function, scale and region, the water conservancy project market is divided into several market segments, and the demand, supply, price, competition pattern and growth potential of each market segment are investigated respectively, and the Porter Five Forces Model and Boston Matrix of each market segment are drawn to provide customers with market entry points and opportunities.

-Customer and Competitor Competitiveness Research: Select customers and their main competitors to conduct competitiveness research, compare products, services, technology, quality, cost, channels, etc., and draw the value chain map of customers and their competitors.VRIOFramework diagram to provide customers with competitive strategies and optimization recommendations.

-Customer's own diagnostic research: conduct diagnostic research on the customer's own, evaluate the organizational structure, human resources, financial situation, process management and other aspects, draw the customer's own balanced scorecard and risk matrix, and provide customers with improvement measures and risk prevention programs.

Project Value:

-Help customers to fully understand the development status and trends of the water conservancy industry, and provide the basis for customers to formulate long-term development plans and strategic goals.

-Help customers to understand the demand and supply of water conservancy project market, and provide reference for customers to choose suitable market positioning and target market.

-Help customers clearly understand the advantages and disadvantages of themselves and their competitors, and provide guidance for customers to formulate effective competitive strategies and marketing strategies.

-Help customers identify their own problems and risks, and provide suggestions for customers to optimize their own operation management and improve quality and efficiency.

This project has demonstrated its professional research ability and rich industry experience for Shangpu Consulting Company in the field of water conservancy engineering industry, won the trust and recognition of customers for Shangpu Consulting Company, and enhanced the brand influence and market share of Shangpu Consulting Company in the water conservancy engineering industry.