Project background:

New chemical materials refer to chemicals with new structures, new functions and new properties, and are an important direction for the transformation and upgrading of the chemical industry. With the country's policy support for new chemical materials and the growth of market demand, the new chemical materials industry has shown a rapid development trend, but it also faces challenges such as insufficient technological innovation, unreasonable product structure, and fierce market competition.

Customer pain points:

The customer is an enterprise specializing in the research and development, production and sales of new chemical materials. The main products include polymer materials, high-performance composite materials, and inorganic chemical materials. Customers hope to occupy a larger market share and competitive advantage in the new chemical materials industry, but they lack in-depth understanding and analysis of industry development trends, market demand, and competition patterns, and are not clear about their own product innovation, channel expansion, and brand What kind of strategy should be adopted in building and other aspects.

Project purpose:

20235In January, the client commissioned Shangpu Consulting to provide it with market research-based strategic consulting services for the development of the new chemical materials industry, to help customers fully grasp the current situation and prospects of the new chemical materials industry, identify industry opportunities and risks, and formulate development plans and marketing strategies in line with their own advantages and goals.

Research object:

The research objects of this project include the following categories:

Industry experts: including government departments, industry associations, scientific research institutions, consulting institutions and other relevant personnel to understand industry policies, planning, technology, standards and other aspects of information.

Upstream suppliers: including inorganic chemical raw materials and organic chemical raw materials and other suppliers, to understand the supply and demand of upstream raw materials, price trends, quality requirements and other aspects of information.

Downstream users: including end users in the automotive, electronics, pharmaceutical, construction and other industries, to understand the downstream users' demand for new chemical materials, demand characteristics, purchase channels, use evaluation and other aspects of information.

Competitors: including domestic and foreign enterprises mainly engaged in the production and sales of new chemical materials, to understand the competitors' product structure, price strategy, channel layout, brand image and other aspects of information.

Project Content:

This project mainly includes the following aspects:

Market size analysis: Analyze the output and consumption of the new chemical materials market, predict the market size and growth rate, and divide the market segment and regional distribution.

Market demand analysis: analyze the demand motivation, demand characteristics and demand changes of downstream users for new chemical materials, and predict the future market demand trend and potential.

Competitive landscape analysis: analysis of the degree of competition in the chemical new materials market, competitive mode, competitive advantage, evaluation of the strength and strategy of the main competitors.

Development strategy proposal: according to the industry and market analysis results, combined with the customer's own advantages and objectives, put forward the customer in product innovation, channel expansion, brand building and other aspects of the development strategy proposal.

Project Value:

The value of this project is mainly reflected in the following aspects:

Help customers fully understand the current situation and prospects of the new chemical materials industry, and provide professional data support and analysis basis for customers' strategic decisions.

Help customers identify industry opportunities and risks, and provide effective guidance and suggestions for customers to grasp the direction and rhythm of market development.

Help customers analyze market demand and competition pattern, optimize product structure for customers, formulate price strategy, choose the right channel, shape the brand image to provide useful reference and reference.

Help customers to formulate development strategies in line with their own advantages and goals, and provide feasible solutions and measures for customers to occupy a larger market share and competitive advantage in the new chemical materials industry.