Project background:

Shanghai is one of the most economically developed cities in China, and it is also the city with the longest urban rail transit mileage in the world. With the continuous expansion of the size and population of the city, Shanghai urban rail transit is still facing problems such as insufficient capacity, uneven line network coverage, and low service quality. At the same time, Shanghai urban rail transit is also facing competitive pressure from other cities and other modes of transportation. In order to improve the market demand and competitiveness of Shanghai urban rail transit, it is necessary to conduct in-depth analysis and evaluation.

Customer pain points:

The client is Shanghai Rail Transit Construction Management Co., Ltd., which is an urban rail transit construction management agency authorized by the Shanghai Municipal Government. When planning and constructing urban rail transit, customers need to understand the market demand, competitive environment, user satisfaction and other aspects of information in order to make reasonable investment decisions and operational strategies. However, customers lack professional market research capabilities and methods to obtain accurate, comprehensive and timely data and analysis reports.

Project purpose:

The purpose of our project is to provide customers with an analysis report on the market demand and competitiveness of Shanghai rail transit, to help customers understand the current situation, problems, opportunities and challenges of Shanghai rail transit, and to provide customers with targeted suggestions and solutions.

Research object:

Our survey includes the following two categories:

Shanghai rail transit users: through online questionnaires and on-site interviews, we have1000A survey of Shanghai rail transit users to understand their use, satisfaction, needs and expectations of Shanghai rail transit.

Shanghai Rail Transit Competitors: We conduct research on rail transit in other major cities such as Beijing, Guangzhou, and Shenzhen, as well as other transportation methods such as buses, taxis, and shared bicycles, through online searches and industry reports, to understand their operating mileage, Differences and advantages between Shanghai Rail Transit in terms of passenger volume, fare, and service quality.

Project Content:

Our project includes the following aspects:

Shanghai Rail Transit Market Demand Analysis: Through statistical analysis of user research data, we assess the market demand of Shanghai Rail Transit in various regions, time periods, lines and stations, and predict the trend of demand changes in the next few years.

Shanghai Rail Transit Competitiveness Analysis: We evaluate the gap and advantages of Shanghai Rail Transit with competitors in terms of operational efficiency, service quality, fare level, user satisfaction, etc. through comparative analysis of competitor survey data, and analyze the internal and external factors that affect competitiveness.

Suggestions for the development of Shanghai rail transit: according to the results of market demand and competitiveness analysis, we provide customers with targeted development suggestions, including optimizing the network layout, improving the supply of transport capacity, improving the quality of service, adjusting the fare strategy, strengthening brand promotion, etc.

Project Value:

The value of our project is reflected in the following aspects:

It provides customers with comprehensive, accurate and timely Shanghai rail transit market data and analysis reports, helps customers understand the current market situation and development trend, and provides strong support for customers' decision-making.

It provides customers with targeted suggestions for the development of Shanghai rail transit, helps customers solve existing problems, seize development opportunities, enhance competitiveness, and increase market share and income.