Project background:

Special equipment refers to the equipment that specifically aims at a certain kind or a class of objects and realizes one or several functions. It is widely used in mining, metallurgy, chemical industry, food and other industries. Special equipment manufacturing industry is one of the core basic industries of the national economy, and it is also an important part of China's manufacturing industry.2021In the year, the operating income of enterprises above designated size in China's special equipment manufacturing industry was realized.36564Billions of dollars, more2020Annual growth12.8%, reach6The biggest increase in years.2022-2027In the year, the main business income of enterprises above the scale of China's special equipment manufacturing industry is expected to be5%-10%growth rate around,2027year or close.60000Billions of dollars.

Project purpose:

20237In January, the client commissioned Shangpu Consulting to conduct a research project on the market competitiveness and promotion strategy of the special equipment manufacturing industry. The project aims to provide targeted market competitiveness promotion strategies and suggestions through in-depth research on the market status, development trends, competitive landscape, and customer needs of the special equipment manufacturing industry.

Research object:

The research object of the project mainly includes the following three categories:

Major enterprises in the special equipment manufacturing industry: by analyzing320HomeAThe financial data, product structure, technical level, market share and other aspects of listed companies and other industry leaders are studied to understand the competitive landscape and advantages and disadvantages of the industry.

Downstream customers of special equipment manufacturing industry: through questionnaires and interviews with major customers in mining, metallurgy, chemical industry, food and other industries, we can understand their demand, satisfaction and selection criteria for special equipment manufacturing services.

Industry experts and scholars in the special equipment manufacturing industry: Through interviews with authoritative experts and scholars in related fields, understand their views and suggestions on the development trend, technological innovation, and policy impact of the special equipment manufacturing industry.

Project Content:

The main contents of the project include the following four aspects:

Market status research: through the collection and collation of relevant data and information, research on the market size, structure, characteristics, regional distribution and other aspects of the special equipment manufacturing industry.

Market development trend research: through the usePESTELThe model studies the political, economic, social, technological, environmental and legal factors that affect the development of the special equipment manufacturing industry, and predicts the market growth rate, demand changes, and technological progress in the next few years.

Market Competitiveness Research: Through the use of Porter's Five Forces Model, the industry competitiveness of the special equipment manufacturing industry is studied, including competitors, potential entrants, substitutes, suppliers and buyers within the industry, and through comparative research, the relative competitive advantages and disadvantages of Shangpu Consulting Company are determined.

Research on market competitiveness promotion strategy: According to the above research results, this paper puts forward targeted market competitiveness promotion strategies and suggestions for Shangpu Consulting Company, including how to optimize the service product structure, improve service quality and efficiency, expand customer groups, enhance brand influence, strengthen technological innovation and cooperation.

Project Value:

The project provides the following value to the customer:

It enhances the comprehensive and in-depth understanding of the special equipment manufacturing market, and provides a basis for its more scientific and reasonable development plan and strategy.

The opportunities and challenges of the special equipment manufacturing market are found, which provides guidance for them to grasp the market changes and trends, improve market sensitivity and adaptability.

Evaluated their own market competitiveness, to find out their own strengths and weaknesses, clear their own positioning and objectives to provide a reference.

This paper puts forward the targeted and operable strategies and suggestions to enhance the market competitiveness, which provides support for improving the service level and efficiency, enhancing customer satisfaction and loyalty, and expanding market share and influence.