Project Background

Automobile remanufacturing refers to the process of specialized repair or upgrading of old auto parts that are no longer used due to functional damage or technical obsolescence, so that their quality characteristics and safety and environmental performance are not lower than those of prototype new products. Automobile remanufacturing is a renewable energy with huge resource potential and mature technology. Under the new situation of reducing greenhouse gas emissions and coping with climate change, it has been paid more and more attention by all countries in the world, and has been developed and utilized on a large scale in the world.

With the increase in car ownership, the auto parts industry and the automotive aftermarket are expanding. From the perspective of international development laws, remanufactured parts occupy an important position in the after-sales maintenance market, and my country will also usher in the peak period of remanufactured products.

Shangpu Consulting Company is a company specializing in market research, business consulting, data analysis and other services, with many years of industry experience and professional team.

20236In January, Shangpu Consulting Company received a commission from an auto parts remanufacturing enterprise to carry out a market research project for the auto remanufacturing industry.

Customer pain points

The client is a remanufacturing enterprise mainly engaged in core components such as engines, gearboxes, steering gears, etc., with advanced technical equipment and quality management system, product quality and performance are not lower than prototype new products, and the price advantage is obvious. The main problems faced by the client are:

-The lack of unified standards and specifications in the automotive remanufacturing industry has led to the existence of many low-quality and low-cost maintenance, refurbishment and other pseudo-remanufactured products in the market, which has affected consumers' perception and trust in remanufactured products.

-The automobile remanufacturing industry has not yet formed a complete industrial chain and supply chain, resulting in difficulties and risks in the recycling of used parts, product sales, and after-sales service.

-The automobile remanufacturing industry has not received sufficient attention and support from the government and society, and lacks corresponding policy incentives and market promotion mechanisms.

Project Purpose

The purpose of this project is to provide the following values for the client through in-depth investigation of the current situation, development trend, market demand and competition pattern of the automobile remanufacturing industry:

-Help the client understand the development potential and opportunities of the automotive remanufacturing industry, as well as the challenges and risks it faces, and provide a basis for its formulation of reasonable development strategies and goals.

-Help the client to analyze the market segmentation and consumer preferences of the automobile remanufacturing industry, as well as the advantages and disadvantages of the main competitors, and provide reference for optimizing the product structure and pricing strategy.

-Help the client to explore the policy environment and social environment of the automobile remanufacturing industry, as well as relevant stakeholders, and provide suggestions for the government support and social recognition.

Research object

The research objects of this project mainly include the following four categories:

-Auto parts remanufacturing enterprises: through interviews, questionnaires, etc., to understand their production and operation status, technical level, market share, development planning and other information.

-Automobile manufacturers: through interviews, questionnaires, etc., to understand their attitudes, needs, procurement standards and other information on remanufactured products.

-Automobile maintenance enterprises: through interviews, questionnaires, etc., to understand their attitude, demand, sales and other information on remanufactured products.

-Automobile consumers: Through interviews, questionnaires, etc., to understand their awareness, preferences, purchase intentions and other information about remanufactured products.

The project plan investigation100Auto parts remanufacturing enterprises,50Automobile production enterprises,200car repair companies, and1000The car consumer.

Project Content

This project mainly includes the following contents:

-Overview of automobile remanufacturing industry: This paper introduces the characteristics, classification and development history of automobile remanufacturing industry.

-Analysis of the current situation of the automotive remanufacturing industry: analysis of the automotive remanufacturing industry's production and sales scale, market structure, regional distribution, technical level, cost and profit and other core indicators.

-Forecast of the development trend of the automotive remanufacturing industry: Forecast the development trend and influencing factors of the automotive remanufacturing industry, including market demand, technological innovation, policy environment, social environment, etc.

-Market demand analysis of the automotive remanufacturing industry: analyze the market segmentation and consumer preferences of the automotive remanufacturing industry, including product types, price ranges, brand choices, etc.

-Analysis of the competitive landscape of the automotive remanufacturing industry: Analysis of the competitive landscape and competitive strategies of the automotive remanufacturing industry, including the strengths and weaknesses of major competitors, market share, product structure and pricing strategies.

-Suggestions for the development of automobile remanufacturing industry: according to the research results, provide the client with targeted development suggestions, including development strategy and objectives, product structure and pricing strategy, market promotion and channel construction, government support and social recognition.

Project Value

This project provides the following value to the principal:

-Help the client to fully understand the current situation and development trend of the automobile remanufacturing industry, grasp the market opportunities and challenges, and improve the market sensitivity and adaptability.

Help the client to deeply analyze the market demand and competition pattern of automobile remanufacturing industry, optimize product structure and pricing strategy, and improve product competitiveness and market share.

-Help the client to explore the policy environment and social environment of the automobile remanufacturing industry, strive for government support and social recognition, and improve the brand image and social responsibility.

-Help the client to formulate development strategies and goals in line with the development law of the automobile remanufacturing industry and its own advantages, so as to achieve sustainable development and high-quality development.