Project Background

Shield machine is a kind of special engineering machinery for tunnel excavation, which is widely used in subway, railway, highway, municipal, hydropower and other tunnel projects. After years of development, China's shield machine industry has become the world's largest shield machine market, and it is also an important force for shield machine technology innovation.

Shangpu Consulting Company is a professional engaged in industry research, market research, investment and financing consulting,IPOThe consulting organization of listing consulting and other services has a wealth of industry data and professional team to provide customers with comprehensive, accurate and timely consulting solutions.

A shield machine manufacturing enterprise (hereinafter referred to as the customer) is a high-tech enterprise specializing in the research and development, design, manufacturing and sales of shield machines. It has a number of independent intellectual property rights and international leading technical level, and its products are exported to many countries and regions at home and abroad. Customer plans to apply in the near futureIPOlisting, and hope to take this opportunity to further enhance their brand influence and market competitiveness.

Customer pain points

Customer is applyingIPOIn the process of listing, we are faced with the following problems:

Lack of in-depth understanding of the overall development trend and market size of the shield machine industry, unable to accurately assess its position and advantages in the industry;

Lack of comprehensive analysis of the main competitors in the shield machine industry, unable to effectively develop differentiated competitive strategies and marketing programs;

Lack of segmentation research on potential customers and target markets in the shield machine industry, and inability to accurately locate its own products and services;

Lack of systematic mastery of relevant policies, regulations and technical standards in the shield machine industry, unable to respond to possible risks and challenges in a timely manner.

Project Purpose

In order to help customers solve the above problems, Shangpu Consulting Company has undertaken the market research and competitiveness analysis project of shield machine industry entrusted by customers, aiming to provide customers with professional services in the following aspects:

Conduct in-depth market research on the shield machine industry, including industry status, development trends, market size, market structure, market demand, market supply, etc;

To conduct a comprehensive competitiveness analysis of the main competitors in the shield machine industry, including the current situation of the enterprise, product characteristics, technical level, sales channels, marketing strategy, financial situation and so on;

Conduct segmentation research on potential customers and target markets in the shield machine industry, including customer characteristics, demand drivers, purchase behavior, preference factors, etc;

The relevant policies, regulations and technical standards in the shield machine industry are systematically sorted out, including policy background, policy content, policy impact, technical requirements, technical difficulties, etc.

Research object

The research objects of this project mainly include the following categories:

Major manufacturing enterprises in the shield machine industry, including well-known brands and small and medium-sized enterprises at home and abroad;

The main users in the shield machine industry, including the construction units and construction units of subway, railway, highway, municipal, hydropower and other tunnel projects;

Major suppliers in the shield machine industry, including suppliers of shield machine parts, materials, equipment, etc;

The main regulatory bodies in the shield machine industry, including relevant national and local departments and industry associations;

The main experts and scholars in the shield machine industry, including universities and scientific research institutions engaged in the research and teaching of shield machines.

Project Content

The main contents of this project include the following aspects:

Industry status: Introduction of shield machine classification, characteristics, working principle and other basic knowledge;

Industry status: analysis of the development history, stage of development, development characteristics and other current situation of the shield machine industry;

Industry trends: forecast the development direction, development momentum, development potential and other trends of the shield machine industry;

Market size: measure the overall size of the shield machine market, sub-scale, regional scale and other scale;

Market structure: analyze the product structure, price structure, channel structure and other structural conditions of the shield machine market;

Market demand: analyze the overall demand, subdivision demand, regional demand and other demand of the shield machine market;

Market supply: analysis of the overall supply of the shield machine market, sub-supply, regional supply and other supply situation;

Competitiveness analysis: the main competitors in the shield machine industry.SWOTAnalyze and assess its strengths, weaknesses, opportunities and threats;

Segmentation research: segmentation research on potential customers and target markets in the shield machine industry, revealing their characteristics, needs, preferences and other information;

Policies and regulations: sort out the relevant policies, regulations and technical standards in the shield machine industry, and analyze their background, content, impact and other information.

Project Value

The completion of this project will bring value to the customer in the following areas:

Help customers to fully understand the development status and future trends of the shield machine industry, and provide reference for customers to formulate long-term strategies;

Help customers in-depth analysis of the competitiveness of major competitors in the shield machine industry, and provide support for customers to develop differentiated competitive strategies;

Help customers accurately locate potential customers and target markets in the shield machine industry, and provide guidance for customers to formulate effective marketing plans;

Help customers systematically master relevant policies, regulations and technical standards in the shield machine industry, and provide early warning basis for customers to deal with possible risks and challenges.