Project background:

Welded steel pipe is a kind of steel products widely used in construction, machinery, petrochemical and other fields, with low production cost, high production efficiency and many varieties and specifications. In recent years, with the development of domestic and foreign economy and the demand of infrastructure construction, the market scale of welded steel pipe has been expanding, but it is also facing fierce competition and environmental pressure.

Customer pain points:

A well-known domestic welded steel pipe manufacturer (hereinafter referred to as the customer) has a high market share and brand influence in the industry, but in recent years, it has found that its product structure and market positioning have certain problems, resulting in a decline in product profit margins and market competitiveness. Weakened. Customers hope that through in-depth research on the welded steel pipe industry, understand the current situation of the industry, development trends, competitive landscape, customer needs and other aspects of information, in order to develop a more reasonable product strategy and market strategy.

Project purpose:

The purpose of this project is to provide the customer with information and advice on:

The basic situation of the market size, growth rate, regional distribution and subdivision of the welded steel pipe industry;

Analysis of the driving factors, constraints, opportunities and challenges of the development of the welded steel pipe industry;

Analysis of the competitive landscape, main competitors, competitive advantages and disadvantages of the welded steel pipe industry;

Welded steel pipe industry customer groups, consumption characteristics, purchase decision-making process, demand dynamics and other customer situation analysis;

Analysis of the product structure, price level, technical level, quality level and other products in the welded steel pipe industry;

Future development trend, forecast and prospect of welded steel pipe industry;

According to the customer's own product strategy and market strategy, put forward reasonable suggestions and optimization scheme.

Research object:

The project uses a variety of research methods, including literature collection, expert interviews, questionnaires, etc., involving the following categories.Research object:

Relevant government departments and industry associations of the welded steel pipe industry;

The main production enterprises and upstream and downstream enterprises in the welded steel pipe industry;

Main consumption fields and end customers of welded steel pipe industry;

Welded steel pipe industry related experts and scholars and media personnel;

Potential investors and partners in the welded steel pipe industry.

Project Content:

The project is carried out according to the following steps:

The first step: determine the research objectives and scope, formulate research programs and work plans;

Step 2: Collect and sort out the literature and network information related to the welded steel pipe industry to form a preliminary data database;

The third step: design and produce expert interview outline and questionnaire, determine the interviewees and questionnaire objects, conduct field or telephone interviews and questionnaire distribution;

Step 4: Organize, analyze and summarize the interview records and questionnaire data to form the first draft of the research report;

Step 5: Revise, improve and optimize the first draft of the research report to form the final draft of the research report;

Step 6: Submit the research report to the customer and make necessary adjustments and supplements based on the customer's feedback.

Project Value:

The completion of this project will provide value to the customer in the following areas:

Help customers fully understand the development status and future trends of the welded steel pipe industry, and provide a strong basis for customers' strategic decisions;

To help customers in-depth analysis of the welded steel pipe industry competition and customer needs, to provide effective guidance for customer marketing;

Help customers to optimize their own product structure and price strategy, and provide useful reference for customer's product innovation;

Help customers find the opportunities and challenges of welded steel pipe industry, and provide effective early warning for customers' risk management;

Help customers to enhance their brand image and market influence in the welded steel pipe industry, and provide strong support for the long-term development of customers.