Project background:

Mechanical parking equipment is a general term for transportation and parking equipment in mechanical garage. It has the advantages of saving floor space, low manufacturing cost, simple operation, safety and environmental protection. It is one of the important means to solve the problem of urban parking. With the continuous increase of car ownership in China, the mechanical parking equipment industry is also showing a trend of rapid development, but it is also facing challenges such as fierce market competition, insufficient technological innovation, and insufficient policy support.

Customer pain points:

Shangpu Consulting Company is a professional market research and management consulting company, with many years of industry experience and excellent team. Shangpu Consulting hopes to further expand the market share of the mechanical parking equipment industry and provide more customers with high-quality services. However, due to the lack of in-depth understanding and analysis of the industry, it is unable to accurately grasp the development trend of the industry and customer needs. Unable to formulate effective marketing strategies and programs.

Project purpose:

In order to help Shangpu Consulting Company enhance its competitiveness and influence in the mechanical parking equipment industry, we have carried out a market research project for this industry, aiming to collect and analyze relevant data and information to provide Shangpu Consulting Company with the following content:

The development status and prospects of the mechanical parking equipment industry, including market size, growth rate, structure, regional distribution, competition pattern, etc;

The main customer groups and demand characteristics of the mechanical parking equipment industry, including customer size, preferences, purchase motivation, decision-making process, etc. in different fields such as public buildings, real estate, and commercial residential buildings;

The main product types and technical characteristics of the mechanical parking equipment industry, including the lifting and traversing category.(PSH), vertical circulation class(PCX)Roadway stacking(PXD)and other different types of product performance, advantages and disadvantages, price, market share, etc;

Analysis of the main competitors and advantages of the mechanical parking equipment industry, including the background, strategy, products, services and channels of different sizes and positioning of enterprises such as Aisino Huixin, Dongjie Intelligence and Weichuang;

Analysis of the main policies, regulations and influencing factors of the mechanical parking equipment industry, including national and local government support policies, subsidy measures, access qualifications, etc., as well as the impact of the socio-economic environment, technological innovation, and consumer perception on the industry.

Research object:

In order to ensure the validity and representativeness of the data, we conducted the research in a variety of ways, including:

Online questionnaire survey: We distributed online questionnaires to potential and existing customers of mechanical parking equipment nationwide through the online platform, and collected a total1000A valid sample covering customer information and needs in different regions, industries and sizes;

In-depth interviews: We conducted in-depth interviews with some important customers and competitors by telephone or face-to-face.50interviews, in-depth understanding of their business situation, market strategy, product evaluation, willingness to cooperate, etc;

Second-hand data collection: Through the Internet, libraries, industry associations, government departments and other channels, we have collected a large number of second-hand data on the mechanical parking equipment industry, including industry reports, news reports, policy documents, statistical data, etc., and sorted them out. And analysis.

Project Content:

According to the research purpose and object, we designed the following project content:

Market overview: Introduce the definition, classification, development history, development status and prospects of the mechanical parking equipment industry;

Market size: analyze the market size and growth rate of the mechanical parking equipment industry, as well as the market share and growth trend of different types of products;

Market structure: analyze the market structure of the mechanical parking equipment industry, including the distribution and characteristics of customers in different regions, industries and sizes;

Market demand: analyze the market demand of mechanical parking equipment industry, including customers' purchase motivation, preference, decision-making process, satisfaction, etc;

Market competition: analyze the market competition of mechanical parking equipment industry, including the number, scale, positioning, strategy, products, services, channels, etc. of competitors;

Market opportunities: Analyze market opportunities in the mechanical parking equipment industry, including potential customer groups, unmet needs, emerging product types, etc;

Market risk: Analyze the market risk of the mechanical parking equipment industry, including changes in policies and regulations, technological innovation challenges, and changes in consumer perception.

Project Value:

Through the research and analysis of this project, we have provided Champ Consulting with the following values:

Help Shangpu Consulting Company to fully understand the development status and prospects of the mechanical parking equipment industry, and grasp the industry development trend and customer demand changes;

Help Shangpu Consulting Company to clarify its own advantages and disadvantages in the mechanical parking equipment industry, and find its own positioning and goals in the market;

Help Shangpu Consulting to develop effective marketing strategies and programs to enhance their competitiveness and influence in the mechanical parking equipment industry;

Help Shangpu Consulting to find and seize market opportunities in the mechanical parking equipment industry and expand its service scope and customer base in the industry;

Help Shangpu Consulting Company to avoid and deal with the market risk of mechanical parking equipment industry and ensure its sustainable development in the industry.