Project Background

Boiler is a kind of energy conversion equipment, widely used in industrial production, power generation, heating and other fields. China is a big country of boiler production and consumption in the world, but it also faces problems such as low energy efficiency, serious pollution and backward technology. With the continuous strengthening of national energy conservation and environmental protection policies, the boiler industry needs to undergo transformation and upgrading to improve product quality and competitiveness to meet the diverse needs of the market and customers.

Customer pain points

The customer is a boiler manufacturer, which mainly produces coal-fired industrial boilers and occupies a large share of the domestic market. However, in recent years, the company has faced the following difficulties:

Coal-fired industrial boilers are restricted by national environmental protection policies, market demand is declining, and competitive pressure is increasing.

The technical level of coal-fired industrial boilers is low, and the product homogeneity is serious, which cannot meet the customer's demand for high-efficiency, energy-saving and environmentally friendly industrial boilers.

The profit margin of coal-fired industrial boilers is low, and enterprises lack capital and power to carry out technological innovation and product development.

Enterprises lack in-depth understanding of the market status, development trends, customer needs, competitors and other aspects of the boiler industry, and cannot formulate effective strategic planning and marketing strategies.

Project Purpose

In order to help the company solve the above problems, Shangpu Consulting has proposed a market research project based on the boiler industry, which aims to provide the company with information and suggestions on the following aspects:

The market size, structure, distribution, growth rate and other basic information of the boiler industry.

Analysis of the development trend, driving factors, constraints, opportunities and challenges of the boiler industry.

Analysis of the main product types, technical characteristics, application areas and market share of the boiler industry.

The boiler industry's main customer groups, purchase behavior, demand characteristics, preference factors and other analysis.

Analysis of the main competitors, competitive strategies, advantages and disadvantages of the boiler industry.

Based on the above analysis, it provides targeted strategic and marketing advice for the company, including product positioning, target market, differentiation advantage, channel selection, price strategy, etc.

Research object

The research objects of this project mainly include the following two categories:

Relevant experts, scholars, associations, media, etc. in the boiler industry understand the development status and trends of the boiler industry, as well as the industry's policies and regulations, standards and specifications, and technical trends through interviews and questionnaires.

Major customers and competitors in the boiler industry, through interviews, questionnaires, mysterious customers, etc., to understand customer needs and preferences, as well as competitors' products and strategies.

The number of objects to be investigated in this project is as follows:

Boiler industry related experts, scholars, associations, media, etc:20People

Main customers of boiler industry:100Home

boiler industry's main competitors:10Home

Project Content

The main contents of this project include the following aspects:

Boiler industry market analysis: analyze the market size, structure, distribution, growth rate, etc. of the boiler industry, and predict the market development in the next few years.

Analysis of the development trend of the boiler industry: analyze the development trend, driving factors, constraints, opportunities and challenges of the boiler industry, and put forward corresponding suggestions and countermeasures.

Product analysis of boiler industry: analyze the main product types, technical characteristics, application fields, market share, etc. of the boiler industry, and compare the advantages and disadvantages and development prospects of different types of products.

Boiler industry customer analysis: analysis of the boiler industry's main customer groups, purchase behavior, demand characteristics, preference factors, etc., and put forward the corresponding marketing strategies and methods.

Analysis of competition in the boiler industry: analyze the main competitors, competitive strategies, advantages and disadvantages of the boiler industry, and put forward corresponding competitive countermeasures and suggestions.

Strategic recommendations for boiler manufacturing companies: Based on the above analysis, provide targeted strategic recommendations and marketing recommendations for the company, including product positioning, target markets, differentiation advantages, channel selection, and pricing strategies.

Project Value

The value of this project is mainly reflected in the following aspects:

It provides the company with comprehensive and in-depth market information of the boiler industry, helps the company understand the development status and trends of the boiler industry, as well as the situation of customers and competitors, and provides a strong basis for the company to formulate strategic planning and marketing strategies.

It provides targeted strategic advice and marketing advice to the enterprise, helps the enterprise to adjust product structure and technical route, improve product quality and competitiveness, meet the diversified needs of the market and customers, and expand market share and profit space.

It provides an opportunity for the enterprise to establish a long-term cooperative relationship with Shangpu Consulting Company. Shangpu Consulting Company can provide more consulting services and support according to the actual situation and needs of the enterprise, so as to help the enterprise achieve sustainable development and successful transformation.