Project Background

Electric heating boiler is a kind of boiler equipment that uses electric energy to heat water or other media. It has the advantages of energy saving, environmental protection, safety and high efficiency, and is widely used in industrial, civil, commercial and other fields. With the development of China's economy and society, the electric boiler industry is also showing a rapid growth trend.

Shangpu Consulting Company is a company specializing in market research and consulting services. It has many years of industry experience and professional team to provide customers with customized solutions. Shangpu Consulting Company has a certain reputation and influence in the electric boiler industry, and has provided market research services for many home appliance thermal boiler manufacturers.

Customer pain points

An electric boiler manufacturer (hereinafter referred to as the customer) is a professional electric boiler design, manufacturing, sales, installation, maintenance of enterprises, the main products include electric heating steam boiler, electric heating water boiler, electric heating heat conduction oil furnace. Customers occupy a certain share in the domestic market, but they are faced with the following problems:

Customers lack in-depth understanding of the scale, structure, characteristics and trends of electric boiler market demand in various regions of the country, and it is difficult to formulate effective market expansion strategies;

Customers lack a comprehensive analysis of competitors, it is difficult to grasp their own advantages and disadvantages in the market, it is difficult to deal with competitors' price wars, promotional activities, etc;

Customers lack effective identification and development of potential customers, and it is difficult to expand their customer base and market share;

Customers lack of continuous improvement of their own product quality, performance, innovation ability, etc., it is difficult to improve the competitiveness of their products and brand influence.

Project Purpose

In order to help customers solve the above problems, Shangpu Consulting Company accepted the client's entrustment to carry out a market research project for China's electric boiler industry. The project aims to provide customers with the following information and suggestions through in-depth analysis of the development status and trends of China's electric boiler industry:

Demand scale, structure, characteristics and trends of electric boiler market in various regions of the country, as well as market opportunities and risks in various regions;

Analysis of the competitive landscape of the electric boiler industry and the strategies, products, prices, channels, marketing and other aspects of the main competitors, as well as the advantages and disadvantages of customers in the market;

The identification and development methods of potential customer groups in the electric boiler industry, and how customers can improve their customer satisfaction and loyalty;

The technological development and innovation trend of the electric boiler industry, and how customers can improve their product quality, performance, and innovation capabilities.

Research object

The research objects of the project mainly include the following categories:

Major manufacturers in the electric boiler industry, including well-known brands and small and medium-sized enterprises at home and abroad;

The main downstream users of the electric boiler industry, including users in industrial, civil, commercial and other fields;

The main sales channels of the electric boiler industry, including direct sales, agents, distributors, e-commerce, etc;

The main industry associations, experts and scholars, media, etc. of the electric boiler industry.

The Project Plan Survey100More than one of the research objects, of which production enterprises accounted40%, downstream users accounted30%, sales channels accounted20%Other accounts10%。

Project Content

The main contents of the project include the following aspects:

Market demand analysis of China's electric boiler industry, including market demand scale, structure, characteristics and trends in various regions of the country;

Market supply analysis of China's electric boiler industry, including market supply scale, structure, characteristics and trends in various regions of the country;

China electric boiler industry market competition analysis, including competitive landscape, main competitor analysis (strategy, product, price, channel, marketing, etc.), customer competitive advantages and disadvantages analysis;

Potential customer analysis of China electric boiler industry, including potential customer group identification and development methods, customer satisfaction and loyalty analysis;

Technical development analysis of China's electric boiler industry, including technical status and innovation trends, technical demand and supply analysis;

China's electric boiler industry development opportunities and risk analysis, including policy environment, economic environment, social environment, technical environment and other aspects of the impact of factors analysis;

China electric boiler industry market expansion strategy recommendations, including product strategy, price strategy, channel strategy, marketing strategy.

Project Value

Through comprehensive and in-depth market research on China's electric boiler industry, the project provides customers with the following values:

Help customers understand the development status and trends of China's electric boiler industry, grasp market opportunities and risks;

Help customers analyze the market demand and supply of China's electric boiler industry, and determine their target market and customer groups;

Help customers evaluate the market competition of China's electric boiler industry and their competitive advantages and disadvantages, and formulate effective competitive strategies and differentiation advantages;

Help customers master the technological development and innovation trend of China's electric boiler industry, improve their product quality, performance, innovation ability, etc;

Help customers to formulate reasonable market development strategies, including product strategy, price strategy, channel strategy, marketing strategy, etc., to improve their market share and brand influence;

Help customers to improve their customer satisfaction and loyalty, enhance customer relationship management and maintenance capabilities;

To help customers achieve the sustainable development of electric boiler industry, to bring customers long-term business value and growth.