建筑业市场调研项目案例_市场调研_代表案例_市场调研公司-市场调查公司-咨询公司-行业调研-十大市场调研公司【尚普咨询】市场研究

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Construction market research project case

2024-07-15 00:38:08 来源：尚普咨询浏览量：0

Project background:

客户公司是一家专业从事投资建设领域综合服务运营商的智库机构，为地方政府、建筑企业、建设单位、金融机构等提供科技、咨询、教育、生态、资本等服务。为了更好地了解建筑行业的发展现状和趋势，洞悉行业竞争格局和市场商机，正确制定企业竞争战略和投资策略，委托尚普咨询进行了一项建筑业市场调研项目。

Customer pain points:

建筑行业是我国国民经济的重要支柱产业，也是固定资产投资的主要领域。随着国家经济转型升级和城镇化进程的加快，建筑行业面临着新的发展机遇和挑战。如何把握行业发展规律，提高供给质量和效率，推动建筑业的工业化、数字化、智能化、绿色化发展，是尚普咨询公司关注的核心问题。同时，建筑行业竞争激烈，市场集中度逐步提升，行业变革不断深化，如何在这样的环境下保持企业的核心竞争力，拓展新的业务领域和合作伙伴，也是客户公司面临的重要课题。

Project purpose:

本项目旨在通过对建筑行业的全面深入调研，为客户公司提供以下信息和建议：

建筑行业的基本情况，包括总体规模、增长速度、区域分布、细分领域、上下游产业链等；

建筑行业的发展环境，包括政策法规、市场需求、技术创新、社会责任等；

建筑行业的发展趋势，包括未来市场规模和增长潜力、主要驱动因素和制约因素、新兴模式和技术等；

建筑行业的竞争格局，包括主要竞争者的规模、实力、战略、优势和劣势等；

建筑行业的发展机会和挑战，包括潜在的市场空间和合作方向、存在的风险和难点等；

建筑行业的发展建议，包括针对客户公司自身优势和劣势的战略定位、目标客户群体和服务内容、合作伙伴选择和关系维护等。

Research object:

本项目采用多种调研方法，包括文献资料分析、专家访谈、问卷调查等。调研对象主要包括以下几类：

建筑行业的政府部门、行业协会、科研机构等权威机构，了解行业的政策法规、发展规划、技术标准等；

建筑行业的主要竞争者，包括八大建筑央企、地方建筑国企、民营建筑企业、专业工程企业等，了解他们的规模、实力、战略、优势和劣势等；

建筑行业的上下游产业链相关企业，包括建筑材料供应商、建设单位、金融机构等，了解他们的需求、合作意愿、评价标准等；

建筑行业的潜在客户和合作伙伴，包括地方政府投融资平台公司、国有资本投资运营公司、产业园区开发运营商等，了解他们的项目情况、发展目标、合作需求等。

Project Content:

本项目分为以下几个阶段进行：

第一阶段：确定调研目标和方案，制定调研计划和任务分工，收集和整理相关文献资料和网络信息，编制专家访谈提纲和问卷调查表；

第二阶段：开展专家访谈和问卷调查，邀请相关领域的专家学者、行业领导者、市场参与者等进行深入交流，收集他们对建筑行业的看法和建议，同时通过网络平台或现场发放问卷，收集更多的一手数据；

第三阶段：进行数据分析和结果呈现，对收集到的数据进行清洗、整理、统计和分析，运用定量和定性的方法，从不同维度揭示建筑行业的现状和趋势，形成调研报告，并通过图表、图示等方式进行直观展示；

第四阶段：提出发展建议和改进措施，根据调研结果和客户公司的实际情况，从战略层面和具体层面给出针对性的发展建议和改进措施，帮助客户公司提升在建筑行业的竞争力和影响力。

Project Value:

本项目为客户公司提供了以下价值：

为客户公司提供了全面深入的建筑行业市场情报信息，帮助了解建筑行业的发展现状和趋势，把握行业发展规律和机遇；

提供了科学有效的决策依据，帮助制定符合自身优势和市场需求的战略规划和投资方案，优化资源配置和风险管理；

提供了有针对性的发展建议和改进措施，帮助提高供给质量和效率，推动建筑业的工业化、数字化、智能化、绿色化发展，增强企业核心竞争力；

提供了广泛有效的市场开拓途径，帮助拓展新的客户群体和服务内容，建立长期稳定的合作伙伴关系，提升企业品牌形象和市场影响力。

The number of research objects of this project is as follows:

权威机构：10个，包括住建部、中国建筑业协会、中国建筑科学研究院等；

主要竞争者：20个，包括中国建筑、中国中铁、中国铁建、中国交建、中国中冶、中国能建、中国电建、中国化学等八大建筑央企，以及绿地大基建、广西建工、贵州建工、江苏省建、西安建工等地方建筑国企和民营建筑企业；

上下游产业链相关企业：30个，包括中联重科、中材集团、中钢集团等建筑材料供应商，以及北京市政府、上海市政府、广州市政府等建设单位，以及中国银行、中国工商银行、中国农业银行等金融机构；

潜在客户和合作伙伴：40个，包括北京投资集团、上海城投集团、广州城投集团等地方政府投融资平台公司，以及国家开发银行、国家电网公司、中石油集团等国有资本投资运营公司，以及北京经济技术开发区、上海浦东新区、广州南沙新区等产业园区开发运营商。

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