Project background:

The client company is a think tank specializing in comprehensive service operators in the field of investment and construction, providing science and technology, consulting, education, ecology, capital and other services for local governments, construction enterprises, construction units and financial institutions. In order to better understand the development status and trends of the construction industry, insight into the industry competition pattern and market opportunities, the correct formulation of corporate competition strategy and investment strategy, commissioned a construction industry market research project.

Customer pain points:

The construction industry is an important pillar industry of China's national economy and the main field of fixed asset investment. With the acceleration of national economic transformation and upgrading and urbanization, the construction industry is facing new development opportunities and challenges. How to grasp the law of industry development, improve the quality and efficiency of supply, and promote the industrialization, digitization, intelligence and green development of the construction industry is the core issue that Shangpu Consulting Company pays attention. At the same time, the competition in the construction industry is fierce, the market concentration is gradually increasing, and the industry reform is deepening. How to maintain the core competitiveness of enterprises and expand new business areas and partners in such an environment is also an important issue for customer companies.

Project purpose:

The purpose of this project is to provide the following information and suggestions to the client company through a comprehensive and in-depth investigation of the construction industry:

The basic situation of the construction industry, including the overall scale, growth rate, regional distribution, sub-sectors, upstream and downstream industrial chains, etc;

The development environment of the construction industry, including policies and regulations, market demand, technological innovation, social responsibility, etc;

Trends in the construction industry, including future market size and growth potential, key drivers and constraints, emerging models and technologies;

The competitive landscape of the construction industry, including the size, strength, strategy, strengths and weaknesses of the main competitors;

Development opportunities and challenges of the construction industry, including potential market space and cooperation direction, existing risks and difficulties;

Proposals for the development of the construction industry, including strategic positioning for the client company's own strengths and weaknesses, target customer groups and service content, partner selection and relationship maintenance.

Research object:

This project uses a variety of research methods, including literature analysis, expert interviews, questionnaires and so on. The research objects mainly include the following categories:

Government departments, industry associations, scientific research institutions and other authoritative institutions in the construction industry, to understand the policies and regulations, development plans, technical standards, etc. of the industry;

The main competitors in the construction industry, including the eight central construction enterprises, local construction state-owned enterprises, private construction enterprises, professional engineering enterprises, etc., to understand their scale, strength, strategy, advantages and disadvantages;

Enterprises related to the upstream and downstream industrial chain of the construction industry, including building material suppliers, construction units, financial institutions, etc., to understand their needs, willingness to cooperate, evaluation standards, etc;

Potential customers and partners in the construction industry, including local government investment and financing platform companies, state-owned capital investment and operation companies, industrial park development operators, etc., understand their project situation, development goals, cooperation needs, etc.

Project Content:

The project is divided into the following phases:

The first stage: determine the research objectives and plans, formulate research plans and task division, collect and sort out relevant literature and network information, and prepare expert interview outlines and questionnaires;

The second stage: carry out expert interviews and questionnaire surveys, invite experts and scholars in related fields, industry leaders, market participants, etc. to conduct in-depth exchanges, collect their opinions and suggestions on the construction industry, and at the same time distribute questionnaires through the network platform or on-site to collect More first-hand data;

The third stage: data analysis and results presentation, the collected data cleaning, sorting, statistics and analysis, the use of quantitative and qualitative methods, from different dimensions to reveal the current situation and trends of the construction industry, the formation of research reports, and through charts, graphics and other ways to visually display;

The fourth stage: put forward development suggestions and improvement measures, according to the research results and the actual situation of the customer company, from the strategic level and specific level to give targeted development suggestions and improvement measures to help the customer company enhance its competitiveness and influence in the construction industry.

Project Value:

This project provides the following value to the client company:

Provide customers with comprehensive and in-depth market intelligence information of the construction industry, help to understand the development status and trends of the construction industry, and grasp the laws and opportunities of the development of the industry;

It provides a scientific and effective basis for decision-making, helps to formulate strategic plans and investment plans that meet its own advantages and market needs, and optimizes resource allocation and risk management;

It provides targeted development suggestions and improvement measures to help improve the quality and efficiency of supply, promote the industrialization, digitization, intelligence and green development of the construction industry, and enhance the core competitiveness of enterprises;

It provides a wide range of effective market development channels to help expand new customer groups and service content, establish long-term and stable partnerships, and enhance corporate brand image and market influence.

The number of research objects of this project is as follows:

Authority:10including the Ministry of Housing and Construction, China Construction Industry Association, China Academy of Building Sciences, etc;

The main competitors:20, including China Construction, China Railway, China Railway Construction, China Communications Construction, China Metallurgical, China Energy Construction, China Power Construction, China Chemical and other eight major construction central enterprises, as well as Greenland Infrastructure, Guangxi Construction, Guizhou Construction, Jiangsu Construction, Xi'an Construction and other local construction state-owned enterprises and private construction enterprises;

upstream and downstream industrial chain related enterprises:30Including construction material suppliers such as Zoomlian, Sinoma and Sinosteel, as well as construction units such as the Beijing Municipal Government, Shanghai Municipal Government and Guangzhou Municipal Government, as well as financial institutions such as Bank of China, Industrial and Commercial Bank of China and Agricultural Bank of China;

Potential customers and partners:40Including Beijing Investment Group, Shanghai Urban Investment Group, Guangzhou Urban Investment Group and other local government investment and financing platform companies, as well as state-owned capital investment and operation companies such as China Development Bank, State Grid Corporation, and China National Petroleum Corporation, as well as Beijing Economic and Technological Development Zone, Shanghai Pudong New Area, Guangzhou Nansha New Area and other industrial park development operators.