养老地产市场调研项目案例_市场调研_代表案例_市场调研公司-市场调查公司-咨询公司-行业调研-十大市场调研公司【尚普咨询】市场研究

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Pension real estate market research project case

2024-07-15 00:38:08 来源：尚普咨询浏览量：0

Project background:

养老地产是以适老化设计为创新核心、配建日常生活护理、餐饮服务、医疗、康复、健康管理、文体活动等重点基础设施的新兴地产市场。随着中国人口老龄化的加剧，养老地产市场需求旺盛，但是目前养老地产行业的发展仍然处于起步阶段，存在项目区域分布不平衡、项目空置率较高、融资成本和运营成本高、公立养老机构供不应求、私立养老机构两极分化等问题。为了更好地了解养老地产市场的现状、竞争格局和发展趋势，尚普咨询公司受某房地产开发商的委托，开展了一项养老地产市场调研项目。

Customer pain points:

客户是一家在华东地区有较强影响力的房地产开发商，近年来开始涉足养老地产领域，计划在上海、杭州等城市建设高端养老社区。客户面临的主要痛点有：

缺乏对目标市场的深入了解，不清楚目标客户的需求和偏好，难以制定合理的产品定位和价格策略。

缺乏对竞争对手的全面分析，不知道竞争对手的优势和劣势，难以制定有效的差异化竞争策略。

缺乏对政策法规和行业标准的掌握，不了解养老地产行业的监管制度和服务安全基本规范，难以规避潜在的风险和障碍。

Project purpose:

The purpose of this project is to provide customers with the following information:

目标市场的规模、结构、增长率和预测

目标客户的特征、需求、偏好和消费行为

竞争对手的数量、类型、规模、产品特点、价格水平和市场占有率

政策法规和行业标准对养老地产行业的影响和指导

养老地产行业的发展趋势和机会

Research object:

本项目采用定量和定性相结合的方法进行调研，主要调研对象包括：

目标市场内的潜在消费者，即60岁以上或有意愿入住养老社区的老年人及其子女，共计1000People.

目标市场内的主要竞争对手，即提供高端养老社区服务的房地产开发商或保险企业，共计10Home.

目标市场内的相关政府部门、行业协会、专家学者等，共计20A.

Project Content:

This project mainly includes the following contents:

市场概况分析：分析目标市场的总体情况，包括市场规模、结构、增长率和预测，以及市场的驱动因素和制约因素。

客户需求分析：通过问卷调查和深度访谈，分析目标客户的特征、需求、偏好和消费行为，以及对养老社区的期望和评价。

竞争格局分析：通过桌面研究和神秘顾客法，分析竞争对手的数量、类型、规模、产品特点、价格水平和市场占有率，以及竞争对手的优势和劣势。

政策法规分析：通过文献综述和专家访谈，分析政策法规和行业标准对养老地产行业的影响和指导，以及未来可能出台的相关政策法规。

发展趋势分析：通过创新漏斗法和SWOT分析，分析养老地产行业的发展趋势和机会，以及客户在养老地产领域的优势、劣势、机会和威胁。

Project Value:

The value of this project is mainly reflected in the following aspects:

为客户提供了目标市场的全面、深入、准确的信息，帮助客户了解市场现状和发展趋势，为客户制定养老地产战略提供了数据支持和决策依据。

为客户提供了目标客户的详细画像，帮助客户洞察客户需求和偏好，为客户设计养老社区产品和服务提供了用户洞察和创新灵感。

为客户提供了竞争对手的全方位分析，帮助客户识别竞争对手的优势和劣势，为客户制定差异化竞争策略提供了竞争情报和优化建议。

为客户提供了政策法规和行业标准的解读，帮助客户掌握养老地产行业的监管制度和服务安全基本规范，为客户规避潜在的风险和障碍提供了政策指导和风险预警。

为客户提供了养老地产行业的发展趋势和机会，帮助客户把握养老地产领域的创新方向和商业模式，为客户实现养老地产领域的持续增长提供了战略视野和发展建议。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

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In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise