Project background:

Old-age real estate is an emerging real estate market with aging design as the core of innovation and key infrastructure such as daily life care, catering services, medical treatment, rehabilitation, health management, cultural and sports activities. With the intensification of China's aging population, the demand for the pension real estate market is strong, but the development of the pension real estate industry is still in its infancy. There are problems such as unbalanced project regional distribution, high project vacancy rate, high financing and operating costs, short supply of public pension institutions, polarization of private pension institutions and so on. In order to better understand the current situation, competition pattern and development trend of the pension real estate market, Shangpu Consulting Company was entrusted by a real estate developer to carry out a research project on the pension real estate market.

Customer pain points:

The client is a real estate developer with strong influence in East China. In recent years, he has begun to set foot in the field of pension real estate, and plans to build high-end pension communities in Shanghai, Hangzhou and other cities. The main pain points faced by customers are:

Lack of in-depth understanding of the target market, unclear target customer needs and preferences, it is difficult to develop a reasonable product positioning and pricing strategy.

Lack of a comprehensive analysis of competitors, do not know the strengths and weaknesses of competitors, it is difficult to develop effective differentiated competitive strategies.

Lack of mastery of policies, regulations and industry standards, and lack of understanding of the regulatory system and basic norms of service safety in the pension real estate industry, it is difficult to avoid potential risks and obstacles.

Project purpose:

The purpose of this project is to provide customers with the following information:

Size, structure, growth rate and forecast of the target market

characteristics, needs, preferences, and consumer behavior of target customers

Number, type, size, product characteristics, price level and market share of competitors

The influence and guidance of policies, regulations and industry standards on the pension real estate industry

Development Trends and Opportunities of Pension Real Estate Industry

Research object:

This project uses a combination of quantitative and qualitative methods to conduct research, the main research objects include:

potential consumers within the target market, I .e.60Elderly persons and their children over the age of or who wish to live in the retirement community, total1000People.

The main competitors in the target market, I .e. real estate developers or insurance companies that provide high-end retirement community services, total.10Home.

Relevant government departments, industry associations, experts and scholars in the target market, total20A.

Project Content:

This project mainly includes the following contents:

Market Profile Analysis: Analyze the overall situation of the target market, including market size, structure, growth rate and forecast, as well as market drivers and constraints.

Customer needs analysis: through questionnaires and in-depth interviews, analyze the characteristics, needs, preferences and consumer behavior of target customers, as well as expectations and evaluations of the retirement community.

Competitive landscape analysis: through desktop research and mysterious customer method, analyze the number, type, size, product characteristics, price level and market share of competitors, as well as the advantages and disadvantages of competitors.

Analysis of policies and regulations: Through literature review and expert interviews, analyze the impact and guidance of policies, regulations and industry standards on the pension real estate industry, as well as the relevant policies and regulations that may be introduced in the future.

Development trend analysis: through the innovation funnel method andSWOTAnalysis, analysis of the development trends and opportunities of the pension real estate industry, as well as the advantages, disadvantages, opportunities and threats of customers in the field of pension real estate.

Project Value:

The value of this project is mainly reflected in the following aspects:

It provides customers with comprehensive, in-depth and accurate information on the target market, helps customers understand the current market situation and development trend, and provides data support and decision-making basis for customers to formulate pension real estate strategy.

It provides customers with detailed portraits of target customers, helps customers gain insight into customer needs and preferences, and provides user insight and innovative inspiration for customers to design products and services for the elderly community.

It provides customers with a comprehensive analysis of competitors, helps customers identify the strengths and weaknesses of competitors, and provides competitive intelligence and optimization suggestions for customers to develop differentiated competitive strategies.

It provides customers with the interpretation of policies, regulations and industry standards, helps customers master the regulatory system and service safety basic norms of the pension real estate industry, and provides policy guidance and risk warning for customers to avoid potential risks and obstacles.

It provides customers with the development trend and opportunities of the pension real estate industry, helps customers grasp the innovation direction and business model of the pension real estate field, and provides strategic vision and development suggestions for customers to realize the sustained growth of the pension real estate field.