商业地产行业的市场调研与投资咨询项目_市场调研_代表案例_市场调研公司-市场调查公司-咨询公司-行业调研-十大市场调研公司【尚普咨询】市场研究

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Market research and investment consulting projects in the commercial real estate industry

2024-07-15 00:38:09 来源：尚普咨询浏览量：0

Project background:

某知名房地产开发企业计划在北京市区开发一处综合性商业地产项目，包括写字楼、商场、酒店等多种业态，总建筑面积约30万平方米。该企业希望了解北京市区的商业地产市场现状和发展趋势，评估项目的可行性和盈利潜力，制定合理的投资决策和营销策略。

Customer pain points:

北京市区的商业地产市场竞争激烈，供需矛盾突出，租金水平和空置率波动较大，受宏观经济、政策调控、消费者需求等多重因素的影响。客户缺乏对市场的深入了解和分析，难以确定项目的目标客群、定位、规模、价格等关键要素，也难以预测项目的收益和风险。

Project purpose:

通过对北京市区商业地产市场的全面调研和分析，为客户提供以下服务：

评估项目所在区域的商业地产供需格局、竞争态势、消费特征、发展趋势等；

确定项目的最佳业态组合、建筑功能、设计风格、品牌定位等；

估算项目的建设成本、运营成本、租金收入、销售收入等；

计算项目的投资回报率、净现值、内部收益率等财务指标；

提出项目的营销策略、推广方案、风险应对措施等。

Research object:

This project uses a variety of research methods, including:

文献资料分析：收集并分析有关北京市区商业地产市场的宏观经济数据、政策法规文件、行业报告、专家论文等文献资料；

竞品调查：实地考察并分析北京市区同类或类似商业地产项目的数量、位置、规模、业态、设计、品牌、价格、租金、运营情况等竞品信息；

消费者调查：通过问卷调查和访谈方式，了解并分析北京市区商业地产消费者的数量、特征、需求、偏好、购买或租赁意愿等消费者信息。

Project Content:

The project is carried out according to the following steps:

第一步：确定调研目标、内容、方法、对象、数量、时间等；

第二步：收集并分析文献资料，形成北京市区商业地产市场的宏观分析报告；

第三步：实地考察并分析竞品项目，形成北京市区商业地产市场的微观分析报告；

第四步：设计并实施消费者调查，形成北京市区商业地产市场的消费者分析报告；

第五步：综合分析调研结果，形成项目的可行性分析报告和投资咨询报告。

Project Value:

The value of this project is mainly reflected in the following aspects:

为客户提供了北京市区商业地产市场的全面、深入、准确的信息和分析，帮助客户了解市场的现状和发展趋势，为项目的决策提供了科学的依据；

为客户提供了项目的最佳业态组合、建筑功能、设计风格、品牌定位等方案，帮助客户打造具有竞争力和吸引力的商业地产项目，为项目的营销提供了有效的指导；

为客户提供了项目的财务评估和风险评估，帮助客户预测项目的收益和风险，为项目的投资提供了合理的建议；

为客户提供了项目的营销策略、推广方案、风险应对措施等建议，帮助客户制定和实施有效的营销活动，为项目的成功提供了保障。

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In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise