Project background:

A well-known real estate development company plans to develop a comprehensive commercial real estate project in downtown Beijing, including office buildings, shopping malls, hotels and other business formats, with a total construction area of about30Ten thousand square meters. The company hopes to understand the current situation and development trend of the commercial real estate market in Beijing, evaluate the feasibility and profit potential of the project, and formulate reasonable investment decisions and marketing strategies.

Customer pain points:

The commercial real estate market in Beijing is highly competitive, the contradiction between supply and demand is prominent, and the rent level and vacancy rate fluctuate greatly. It is affected by multiple factors such as macro-economy, policy regulation, and consumer demand. The customer lacks in-depth understanding and analysis of the market, it is difficult to determine the target customer group, positioning, scale, price and other key elements of the project, and it is difficult to predict the benefits and risks of the project.

Project purpose:

Through the comprehensive research and analysis of the commercial real estate market in Beijing, we provide the following services for customers:

Assess the supply and demand pattern, competitive situation, consumption characteristics and development trend of commercial real estate in the area where the project is located;

Determine the project format combination, architectural function, design style, brand positioning, etc;

Estimate the construction cost, operating cost, rental income, sales income, etc. of the project;

Calculate the project's return on investment, net present value, internal rate of return and other financial indicators;

Put forward the marketing strategy, promotion plan and risk response measures of the project.

Research object:

This project uses a variety of research methods, including:

Literature analysis: collect and analyze the macroeconomic data, policy and regulatory documents, industry reports, expert papers and other literature on the commercial real estate market in Beijing;

Competition survey: field investigation and analysis of the number, location, scale, format, design, brand, price, rent, operation and other competition information of similar or similar commercial real estate projects in Beijing urban area;

Consumer survey: Through questionnaires and research methods, understand and analyze consumer information such as the number, characteristics, needs, preferences, purchase or lease intentions of commercial real estate consumers in Beijing.

Project Content:

The project is carried out according to the following steps:

The first step: determine the research objectives, contents, methods, objects, quantity, time, etc;

Step 2: Collect and analyze the literature to form a macro-analysis report on the commercial real estate market in Beijing;

The third step: field investigation and analysis of competing projects, the formation of Beijing urban commercial real estate market micro-analysis report;

Step 4: Design and implement a consumer survey to form a consumer analysis report on the commercial real estate market in Beijing;

Step 5: Comprehensive analysis of the research results, the formation of the project feasibility analysis report and investment advisory report.

Project Value:

The value of this project is mainly reflected in the following aspects:

Provide customers with comprehensive, in-depth and accurate information and analysis of the commercial real estate market in Beijing, help customers understand the current situation and development trend of the market, and provide a scientific basis for project decision-making;

It provides customers with the project's business combination, architectural function, design style, brand positioning and other solutions, helps customers create competitive and attractive commercial real estate projects, and provides effective guidance for project marketing;

Provide customers with financial assessment and risk assessment of the project, help customers predict the benefits and risks of the project, and provide reasonable suggestions for the investment of the project;

To provide customers with the project marketing strategy, promotion program, risk response measures and other suggestions, to help customers develop and implement effective marketing activities, for the success of the project to provide a guarantee.