Project background:

The property service industry is a service industry that has emerged with the process of urbanization and the development of the real estate development industry. It mainly provides management, maintenance, cleaning, security and other services for residential, commercial, office and other properties. In recent years, with the improvement of residents' quality of life and the country's emphasis on urban and rural community governance, the property service industry has shown huge development potential and market space.

Project purpose:

In order to solve the above problems, the client company entrusts Shangpu Consulting to carry out a market research project for the property service industry, which aims to collect and analyze relevant data and information of the property service industry through professional research methods and techniques, so as to form a comprehensive, in-depth, systematic and valuable market research report, and provide support for the client company in the following aspects:

Understand the overall development status and trends of the property services industry, including market size, growth rate, structure, concentration, etc;

Understand the competitive landscape and competitiveness evaluation of the property services industry, including key players, competitive strategies, strengths and weaknesses;

Understand the customer demand and consumption characteristics of the property service industry, including demand, demand structure, demand drivers, consumption preferences, etc;

Understand the business model and innovation points of the property service industry, including service content, income source, cost structure, profit level, innovation mode, etc;

Understand the development opportunities and challenges of the property service industry, including policy environment, market environment, technical environment, social environment, etc.

Research object:

The research objects of this project mainly include the following two categories:

Property service enterprises: refers to all kinds of enterprises engaged in the property service industry, including independent third-party property enterprises and property enterprises under real estate groups, as well as other related enterprises involved in property services, such as community ecology, urban services, technology-driven enterprises. The project will be selected according to the size, type, region and other dimensions of the enterprise, and the number of respondents is expected to be100Home around.

Property service customers: refers to all kinds of customers who use property services, including owners, tenants and managers of residential, commercial and office properties. This project will be based on the type of customer, size, region and other dimensions of the sample selection, the expected number of respondents.200Home around.

Project Content:

The main contents of this project include the following aspects:

Research plan design: according to the project purpose and research object, formulate a detailed research plan, including research objectives, methods, processes, timetables, personnel division, etc.

Research data collection: According to the research plan, a variety of methods (such as questionnaires, interviews, etc.) are used to collect data and information related to the property service industry, including quantitative data and qualitative information.

Research data analysis: According to the collected data and information, the use of statistical analysis, causal analysis, comparative analysis and other methods, the property service industry to conduct a comprehensive, in-depth, systematic analysis, to draw valuable conclusions and recommendations.

Research report writing: according to the analysis results, write a professional market research report, including summary, catalog, text (background introduction, data analysis, conclusion suggestions, etc.), appendix (data tables, charts, etc.) and other parts.

Project Value:

The completion of this project will provide value to the client company in the following areas:

Improve the client company's knowledge and professional level of the property service industry, and enhance its influence and competitiveness in the industry;

Provide targeted and valuable consulting solutions to client companies, meet their customers' needs and expectations, and improve their customer satisfaction and loyalty;

Develop new customer groups and market opportunities for client companies to promote their business development and revenue growth;

To provide useful reference and reference for the client company, and to stimulate more innovation and exploration in the property service industry.