Project background:

A real estate development company plans to expand new projects across the country. It needs to conduct an in-depth analysis of the real estate market in different cities to find out the areas and plots with the most investment value and development potential.

Customer pain points:

The main problems faced by customers are:

The real estate market is highly competitive, how to quickly screen out the best quality target areas and plots in many cities?

The real estate market data is complex, how to effectively integrate and utilize various data resources to improve the efficiency and accuracy of analysis?

The real estate market is changing rapidly, how to grasp the market dynamics in real time and adjust investment decisions in a timely manner?

Project purpose:

The purpose of this project is to provide customers with a setGISTechnology's real estate market research and location analysis program combines data with map-based analysis to make more informed decisions for market planning, location and customer segmentation.

Research object:

The research objects of this project include the following aspects:

The basic situation of the real estate market in provincial capital cities and key urban agglomerations across the country, including the level of economic development, population size, urbanization rate, housing price level, supply and demand, etc;

Influencing factors such as real estate policies, land supply, financial environment, and competitive landscape in each city;

The characteristics, preferences and trends of real estate consumption demand in each city, including improvement demand, new generation demand, new demand for human settlements, etc;

Real estate development potential and risk assessment of each city, including future population growth, economic growth, urban construction, policy changes and other forecasts.

Project Content:

The main contents of this project include the following steps:

Data collection and processing: use cloud computing, big data and other technologies to collect and integrate real estate-related data from various sources, including official statistics, third-party organization data, online public opinion data, etc., and conduct data cleaning, standardization, normalization and other processing;

Data Visualization and Analysis: LeverageArcGIS ProProfessional software, such as the data in2D、3Dand4DVisual display in the mode, and spatial analysis, statistical analysis, trend analysis, etc., from multi-dimensional and multi-angle to reveal the laws and characteristics of the real estate market;

Site selection advice and evaluation: according to the client's investment objectives and strategies, use.ArcGIS Business AnalystAnd other tools, the city's real estate market for a comprehensive evaluation and ranking, and according to customer segmentation and product positioning, recommend the most suitable areas and plots, and site selection effect evaluation and optimization recommendations.

Project Value:

This project brings the following aspects of value to the customer:

It improves the scientificity and effectiveness of investment decision-making, helps customers quickly find the areas and plots with the most investment value and development potential in many cities, and avoids the risk of blind investment and missed opportunities;

Improved analysis efficiency and accuracy, usingGISTechnology, the massive real estate data for effective integration and utilization, to achieve the data visualization, dynamic and intelligent, saving manpower and time costs, improve the quality of analysis;

improved market responsiveness, utilizingGISTechnology, to achieve real-time monitoring and forecasting of the real estate market, timely grasp of market dynamics, to provide customers with timely adjustment recommendations, enhance the customer's market competitiveness.