Project Background

Woodworking machinery refers to a kind of machine tool that processes semi-finished products of wood processing into wood products in wood processing technology. Furniture machinery is an important part of woodworking machinery. The upstream of woodworking machinery is mainly electrical components, hardware, gas parts and other standard parts and racks, parts, castings and other non-standard parts. The downstream of the woodworking machinery industry is mainly wood processing industry, sheet metal processing manufacturing industry, furniture manufacturing industry, etc.

In 2022, the global woodworking machinery market reached about $27 billion billion, an increase of 6.5 percent. Among them, China is the world's largest producer and consumer of woodworking machinery, accounting for nearly 40% of the global market share. The growth of China's woodworking machinery market is mainly driven by the following factors:

With the rapid development of China's furniture manufacturing industry, the demand for woodworking machinery is increasing;

The Chinese government's support and encouragement to the timber processing industry has provided policy and financial concessions;

The technological innovation and product upgrading of Chinese woodworking machinery enterprises have improved the performance and quality of woodworking machinery;

The market competition in China's woodworking machinery industry is becoming increasingly fierce, prompting woodworking machinery enterprises to increase market research and marketing investment.

Shangpu Consulting Group Co., Ltd. (referred to as "Shangpu Consulting") is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. Champu Consulting has rich experience and customer resources in market research business, serving customers covering many industry fields.

In September 2023, Shangpu Consulting received a commission from a woodworking machinery company to conduct market research on the woodworking machinery industry and formulate a reasonable market strategy and development plan for it.

Customer pain points

The woodworking machinery enterprise is a small and medium-sized enterprise specializing in the production of furniture machinery. Its main products include particleboard production line, wood-based panel production line, wooden door production line, wood floor production line, etc. The company faces the following major pain points:

The pressure of market competition is great, there are many domestic and foreign competitors in the same industry, the homogenization of products is serious, and the price competition is fierce;

Market demand changes quickly, consumers on the performance of woodworking machinery, quality, environmental protection and other requirements continue to improve, product replacement speed;

Insufficient market information and lack of comprehensive, in-depth and timely understanding of the woodworking machinery industry make it difficult to grasp market dynamics and trends and formulate effective marketing strategies and marketing programs.

Project Purpose

In order to help the woodworking machinery enterprise solve the above pain points, the main purpose of the market research project of Shangpu consulting is:

Understand the development status, scale, structure, trends, opportunities and challenges of the woodworking machinery industry;

Investigate the market segmentation, competition pattern, consumption characteristics, user demand and behavior of woodworking machinery industry;

Evaluate the market potential, growth points, risk points and innovation points of the woodworking machinery industry;

Provide woodworking machinery industry market strategy and development proposals for the enterprise's market decision-making and marketing planning to provide reference and support.

Research object

The research objects of the market research project of Shangpu Consulting mainly include the following categories:

Woodworking machinery industry experts, scholars, associations, media, etc;

The main production enterprises, agents and distributors of woodworking machinery industry;

Main consumers, customers and users of woodworking machinery industry;

Woodworking machinery industry related government departments, industry regulators, third-party agencies.

The number of research objects in the market research project of Shangpu Consulting depends on different research methods and purposes, generally about 100-200 people.

Project Content

The project content of the market research project of Shangpu Consulting mainly includes the following aspects:

The market status of woodworking machinery industry, including industry classification, characteristics, development process, development stage, etc;

The market size of the woodworking machinery industry, including the overall size of the industry, the size of each market segment, the size of each regional market, the size of each product market, etc;

The market structure of the woodworking machinery industry, including the upstream and downstream structure of the industry, the supply and demand structure of the industry, the structure of the industry channel, the structure of the industry value chain, etc;

Market trends in the woodworking machinery industry, including industry trends, industry technology trends, industry consumption trends, industry innovation trends, etc;

Market opportunities for the woodworking machinery industry, including industry growth points, industry blue ocean, industry gaps, and industry policies;

Market challenges in the woodworking machinery industry, including industry competitive pressures, industry risk points, industry bottlenecks, and industry policy restrictions;

Market competition in the woodworking machinery industry, including industry competition pattern, industry competitiveness research, industry competitor research, industry competition strategy research, etc;

The market consumption of woodworking machinery industry, including industry consumption characteristics, industry consumption demand, industry consumption behavior, industry consumption preference, etc;

Market potential of the woodworking machinery industry, including industry market capacity, industry market penetration, industry market growth rate, industry market space, etc;

Woodworking machinery industry market strategy, including industry market positioning, industry market objectives, industry market strategy, industry market solutions.

Project Value

The project value of the market research project of Champu Consulting is mainly reflected in the following aspects:

For the woodworking machinery enterprises to provide a comprehensive, in-depth and timely woodworking machinery industry market information and data, to help the enterprise to grasp the woodworking machinery industry development status, scale, structure, trends, opportunities and challenges, to develop a reasonable market strategy and development planning to provide the basis and guidance;

For the woodworking machinery enterprises to provide a professional, objective, systematic woodworking machinery industry market research and evaluation, to help the enterprise understand the woodworking machinery industry market segmentation, competitive landscape, consumer characteristics, user needs and behavior, to develop effective marketing strategies and marketing programs to provide reference and support;

For the woodworking machinery enterprises to provide innovative, practical and feasible woodworking machinery industry market strategy and development recommendations to help the enterprise to determine the woodworking machinery industry market positioning, market objectives, market strategy, market programs, to enhance the woodworking machinery industry market competitiveness and market share to provide direction and methods;

For the woodworking machinery enterprises to provide efficient, professional, intimate market research services, to help the enterprise to save market research time, cost and resources, improve the quality and effectiveness of market research, enhance the market confidence and satisfaction of the enterprise.