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2024-07-15 00:39:30 Source: Champu Consulting Visits:0
Project background:
Thin film solar cell is a new type of solar cell technology, which has the advantages of low cost, high efficiency and bendability, and is suitable for construction, transportation, agriculture and other fields. A leading domestic thin-film solar cell manufacturer is facing challenges such as fierce market competition, serious product homogeneity, and diversified customer needs, and hopes to find new market opportunities and growth points.
Project purpose:
Commissioned by the manufacturer, Shangpu Consulting conducted a thin-film solar cell market entry consulting project to help customers analyze the size of the target market, competitive landscape, customer preferences, policies and regulations and other factors, and formulate appropriate market entry strategies and action plans.
Research object:
Shangpu Consulting collects relevant data and information on target markets through a variety of channels, including industry reports, government documents, expert interviews, customer research, and competitor analysis.
Project Content:
According to the needs and expectations of customers, the following project contents have been adopted by Shangpu consulting company:
-Market profile analysis: the overall size of the target market, growth trends, regional distribution, application areas and other characteristics.
-Market segmentation analysis: According to different application areas and customer types, the target market is subdivided into several sub-markets, and the potential, degree of competition, difficulty of access and other indicators of each sub-market are evaluated.
-Market opportunity identification: Based on the results of market segmentation analysis, the sub-markets where customers have advantages and opportunities in the target market are identified, and in-depth demand analysis and value proposition design are carried out.
-Market entry strategy formulation: According to the customer's resources and capabilities, as well as the characteristics and requirements of the target sub-market, the market entry strategy suitable for customers is formulated, including product positioning, channel selection, price strategy, promotion strategy, etc.
-Action plan formulation: In order to ensure the effective implementation of the market entry strategy, a specific action plan has been formulated, including timetable, responsible person, budget, risk response, etc.
Project results:
Champ Consulting successfully completed the project and submitted a detailed consulting report to the client. The report provides customers with clear market insights and actionable recommendations that help them achieve rapid and robust growth in their target markets. Specifically, within one year of the project, the client achieved the following results in the target submarket:
-Increased market share15%;
-Sales revenue increased25%;
-Margins improved10%;
-Customer satisfaction increased20%;
-Increased brand awareness30%。
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| Research Module | research content | ||||||
|---|---|---|---|---|---|---|---|
| Market research | Industry status | market capacity | Product Application | channel mode | Supply chain | market competition | Market Consulting |
| Competitor Research | Enterprise background | Enterprise Finance | Sales Data | Market Strategy | Production Equipment | Supply Procurement | Technology R & D |
| warehousing logistics | channel construction | Human Resources | Enterprise Strategy | ||||
| User Research | Consumer Survey | consumption behavior attitude | Publicity/Promotion | Product Service | Brand Research | consumer characteristics | |
| satisfaction survey | Employee satisfaction | user satisfaction | |||||
| Market Entry Advisory | Macro Industry Research | competitive enterprise research | Downstream User Research | Channel Research | Due Diligence | Return on Investment | |
| Floor module | Landing implementation recommendations | Long-term cooperation | |||||
| Business investment due diligence | Target industry market investment value due diligence | Industry Benchmarking Enterprise Research | Target Enterprise Credit Assessment Report | Project investment due diligence | |||
| industry planning | Market research | market access | development strategy | investment location | Acquisition and integration | IPO Fundraising | |
| Credit Report | Basic information | Major Events | Production/Operation Network | enterprise scale | Operating strength | Financial strength | Legal risk |
| Future business prediction | Overall credit rating | cooperative risk warning | |||||
| Brand/Sales Proof | Market Share Proof | Market Share Proof | Proof of brand strength | Industry Proof | Specialized new proof | Proof of sales strength | Proof of technological leadership |
| National/Global Status Certificate | |||||||
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400-969-2866