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Chinese cinema market research case

2024-07-15 00:39:35 Source: Champu Consulting Visits:0

Project background:

A well-known domestic cinema chain brand wants to develop membership card business to improve customer loyalty and repurchase rate, but it lacks understanding of the needs, preferences and purchase intentions of target customers, as well as the competition and potential opportunities in the market. In order to develop an effective membership card development and promotion strategy, the brand commissioned Shangpu Consulting to conduct market research.

Project purpose:

Through market research, we can understand the market demand, consumer preference, purchase intention and use behavior of cinema membership card; analyze the characteristics, advantages and disadvantages of membership card products and services of competitors and potential partners in the market; explore opportunities and threats in the market, and put forward appropriate suggestions on membership card product design, pricing strategy, channel strategy and promotion strategy.

Project Content:

Market research mainly includes the following aspects:

Consumer survey: Using questionnaires and in-depth interviews, a sample survey of cinema consumers in different cities, different age groups, different income levels, different viewing frequencies and habits was conducted to understand their needs and preferences for cinema membership cards., Purchase intention, use behavior, etc.

Competitor analysis: Using the mysterious customer method and the Internet search method, the membership card products and services of the major cinema chain brands and other related brands (such as video websites, TV stations, etc.) in the market are analyzed, including their product types, functions, Prices, discounts, services, etc., to evaluate their strengths, strengths, weaknesses and strategies.

Opportunity and Threat Analysis: Collect and analyze relevant opportunities and threat factors related to the cinema membership card market, such as policies and regulations, technological changes, consumer trends, social culture, etc., to explore their impact and challenges on market development and promotion.

Project results:

Through market research, Shangpu Consulting Company has provided the following results for the entrusting party:

A detailed market research report, including market demand analysis, consumer analysis, competitor analysis and opportunity and threat analysis, with data tables and charts.

A targeted membership card development and promotion strategy proposal, including membership card product design (such as product type, function, form, etc.), pricing strategy (such as price level, price elasticity, etc.), channel strategy (such as online and offline combination, partner selection, etc.) and promotion strategy (such as advertising, member interaction, member feedback, etc.).

A market research data file, including raw data from questionnaires and in-depth interviews, data from competitor analysis, and data from opportunity and threat analysis.

A market research process document, including market research objectives, content, methods, steps, timetables, budgets, team members, etc.

Consulting Services

economic database

Brand Rankings

User evaluation

Shangpu Consulting-Market Research & Consulting China Pioneer

immediate consultation

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Shangpu Consulting In the field of consulting, we can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

15 years of Shangpu consulting

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise