Project background:

Industrial silicon is an important chemical raw material, widely used in electronics, chemical industry, metallurgy, building materials and other fields. The production process of industrial silicon is to reduce silica and carbonaceous reducing agent at high temperature through a submerged arc furnace to produce silicon ingots containing more than 95% silicon, and then through crushing, grading, packaging and other processes to form industrial silicon products of different specifications. The production process of industrial silicon has the characteristics of high energy consumption, high pollution and high risk, but also faces the fluctuation of market demand, the fluctuation of raw material price, the influence of national policy and other uncertain factors.

Customer pain points:

The customer is an industrial silicon smelting enterprise located in Shandong Province, with two submerged arc furnaces and an annual production capacity of 30000 tons. The customer's main products are 553 specifications of industrial silicon, mainly sold to the domestic electronics, chemical, metallurgical and other industries. Customer pain points have the following aspects:

The customer's product is lack of differentiation, facing fierce market competition, product prices are greatly affected by market supply and demand, and profit margins are low.

Customers have higher production costs, mainly due to rising prices of raw materials (silica, carbonaceous reductants), rising electricity costs, and increased environmental costs.

The customer's production process has greater safety hazards. Due to the aging, insufficient maintenance, and irregular operation of the submerged arc furnace, accidents such as electrode breakage, furnace body explosion, and slag overflow are prone to occur, causing casualties and equipment damage.

There is a large environmental pollution in the customer's production process. Due to the substandard discharge of the submerged arc furnace, the imperfect dust removal facilities, and the non-standard treatment of waste water and waste residue, the pollution of the atmosphere, water, soil and other environments has caused public opinion and government supervision. Pressure.

Project purpose:

In September 2023, the client commissioned Shangpu Consulting Company to provide it with a comprehensive market research report to help it understand the development status and trends of the industrial silicon industry, investigate the demand structure and competition pattern of the industrial silicon market, and evaluate the industrial silicon products. Market potential and profitability, formulate industrial silicon market entry strategies, and enhance customers' market competitiveness and profitability.

Research object:

The research objects of this project include the following categories:

Upstream suppliers of industrial silicon, including producers and traders of raw materials such as silica and carbonaceous reductants, understand the supply, price and quality of raw materials.

Downstream customers of industrial silicon, including industrial silicon users in the electronics, chemical, metallurgical and other industries, understand the demand, specifications, price, quality and other requirements of industrial silicon.

Peer competitors of industrial silicon, including domestic and foreign industrial silicon manufacturers and traders, understand the capacity, output, sales volume, price, quality, cost, profit, etc. of industrial silicon.

Relevant institutions of industrial silicon, including industry associations, professional media, research institutions, government departments, etc., understand the development history, current situation, trends, policies, standards, technologies, etc. of the industrial silicon industry.

Project Content:

The main contents of this project include the following aspects:

工业硅行业现状，包括工业硅的分类、性质、用途、生产工艺、产品规格等基本情况，以及工业硅行业的发展历史、现状、趋势、政策、标准、技术等综合情况。

Industrial silicon market research, including industrial silicon market scale, structure, distribution, demand, supply, price, competition, import and export and other aspects of detailed research, as well as industrial silicon market factors, opportunities and challenges, development prospects and other aspects of in-depth research.

工业硅市场进入策略，包括工业硅市场的目标定位、产品定位、价格定位、渠道定位、推广定位等方面的具体策略，以及工业硅市场的风险评估、应对措施、实施计划等方面的实操建议。

Project Value:

The value of this project is mainly reflected in the following aspects:

It provides customers with a comprehensive, objective and accurate information on the industrial silicon industry and the market, helps customers understand the development status and trend of the industrial silicon industry, grasps the demand dynamics and competition pattern of the industrial silicon market, and provides a strong basis for customers' decision-making.

For customers to develop a scientific, reasonable and effective industrial silicon market entry strategy, to help customers determine the target positioning and product positioning of the industrial silicon market, the development of industrial silicon market price strategy and channel strategy, the design of industrial silicon market promotion strategy, to provide clear guidance for the implementation of customers.

It has brought significant economic and social benefits to customers, helped customers increase the market share and brand awareness of industrial silicon products, increased the sales revenue and profit level of industrial silicon products, reduced the production cost and risk level of industrial silicon products, improved the quality and safety level of industrial silicon products, and reduced the environmental pollution and social negative impact of industrial silicon products.