Project background:

A large coal group is a leading comprehensive energy enterprise in China, with multiple coal production bases and downstream industrial chains. The group hopes to understand the development status and future trends of the domestic coal industry, evaluate its own competitiveness and market share, and formulate reasonable strategic planning and investment decisions.

Project purpose:

In 2023, Shangpu Consulting was commissioned by the Group to carry out a comprehensive market research consulting project aimed at providing clients with the following services:

Analysis of the domestic coal industry supply and demand pattern, market size, competition pattern, policy environment, technological progress and other influencing factors;

Assess the market concentration, profit level, cost structure, risk factors and other business indicators of the domestic coal industry;

Compare the development level and competitiveness of the coal industry at home and abroad, identify potential opportunities and challenges;

Based on the customer's resource advantages and core competitiveness, put forward market positioning, product design, price strategy, channel expansion, brand building and other suggestions for different coal types and downstream industries;

Develop medium-and long-term strategic plans and investment plans for customers, including target markets, target customers, target products, target revenues, target profits, etc.

PROJECT CONTENT: Champ Consulting conducted market research using a variety of methods, including:

Collect and analyze relevant data and reports released by domestic and foreign authoritative institutions and professional media123；

Visit and interview well-known domestic and foreign coal enterprises, industry associations, government departments, industry experts and other important stakeholders;

Using its own big data platform and analysis model, the supply and demand situation, price trend, logistics cost, etc. of various regions, coal types and downstream industries in China are deeply excavated and predicted;

Combined with the actual situation and needs of customers, qualitative and quantitative analysis and evaluation, the formation of a systematic and professional consulting report.

Project results:

Shangpu Consulting provides customers with a detailed market research consulting report, the main contents include:

An overview of the development of the domestic coal industry: the historical evolution, current characteristics and future trends of the domestic coal industry are introduced;

Market analysis of domestic coal industry: the supply and demand situation, market scale and competition pattern of domestic regions, coal types and downstream industries are analyzed;

Comparative analysis of coal industry at home and abroad: compared the development level and competitiveness of major coal producing and consuming countries at home and abroad;

Domestic and foreign coal industry policy analysis: the main policies and plans of the domestic coal industry are analyzed, as well as the policy changes and impacts of the international coal market.12345；

Customer competitiveness evaluation: evaluated the customer's competitiveness in the domestic coal industry in terms of market share, cost level, product structure, technical level, brand influence, etc., and compared with the main competitors;

Customer strategic planning suggestions: according to the customer's resource advantages and core competitiveness, as well as the development trend and market demand of the coal industry at home and abroad, we put forward medium and long-term strategic planning and investment plans for customers, including:

Optimize the production capacity layout in the main coal-producing areas, improve the intelligent level of coal mining, reduce costs and risks, and improve efficiency and safety;

Expand sales channels in major consumer markets, increase the added value and differentiation of coal products, and enhance market competitiveness and anti-risk capabilities;

Seek cooperation opportunities in the field of clean energy, actively participate in the development and operation of new energy projects, and realize the transformation and upgrading of energy structure;

Increase technological innovation and investment in the field of coal chemical industry, develop high-end, efficient and environmentally friendly coal chemical products to meet the diversified needs of the market;

Strengthen publicity and promotion in brand building, enhance the popularity and reputation of customers in the coal industry at home and abroad, and establish a good social image.

Project effect:

Shangpu Consulting Company provides customers with professional, comprehensive and in-depth market research consulting, which has been highly recognized and satisfied by customers. It provides customers with valuable information and suggestions to help them better understand the development status and future trends of the coal industry at home and abroad, evaluate their own competitiveness and market share, and formulate reasonable strategic planning and investment decisions. It also demonstrated its professional ability and service level in the field of market research and consulting for Shangpu Consulting Company, and enhanced its influence and reputation in the industry.