Picture books refer to a class of books that are mainly paintings with a small amount of text. Picture books are the preferred children's books for families in developed countries. It is internationally recognized that "picture books are the most suitable books for children to read". At present, China's picture books are still in their infancy, and the market needs further education, which is also a good time to enter the market.

The client is a well-known domestic Internet of Things company that provides smart port products and professional services for information interaction and human health. Its core businesses include port devices, smart Internet of Things and smart medical workers. The entrusting party develops new hardware reading products, which plan to carry children's picture book content, but the entrusting party has no experience in the picture book industry, and has little contact with the 2C side of the business, so this project aims to analyze the current situation and trends of the picture book market, for the entrusting party to output market entry feasibility recommendations.

The project team interviewed more than 10 industry experts and more than 20 industry practitioners in terms of the current situation, competition and trend prediction of the industry, helping the client to give a feasibility analysis of the next market entry and implement the market entry strategy.