With the continuous awakening and enhancement of Chinese women's consumption awareness and self-awareness, the consumption ability and attention of underwear have also increased. Research on the lingerie industry can provide the most direct understanding of the industry. The market distribution and industry characteristics are summarized.

The client is a well-known women's underwear brand, with a market share of more than 30% in North America. At present, it hopes to summarize the development law of the industry through a comprehensive study of the domestic women's underwear industry, and assist in formulating the development direction of the enterprise and brand strategy. The in-depth study of China's domestic women's underwear market helps the client to clarify its own positioning and future development space, and plays an important role in determining the market competition strategy.

The project team conducts in-depth research on the current state of the industry, the competitive landscape, and the target company (basic situation, business status, style characteristics, market recognition, etc.). To provide decision-making suggestions for the client to explore and develop the female underwear market.