Project BackgroundA catalyst is a substance that can change the reaction rate of a chemical reaction without changing the chemical balance of the original reaction, and its own quality and chemical properties do not change before and after the reaction. Catalysts are widely used in all walks of life around the world. In addition to the traditional petrochemical product manufacturing field, they have played a key role in many emerging fields such as the development and utilization of clean energy, environmental protection, and the governance and protection of human living environment. According to statistics, the global catalyst market reached $21.056 billion in 2018 and grew to $25.299 billion by 2022, with a CAGR of 4.70 per cent for the five-year period 2018-2022. With the wide range of catalyst applications and the increasing scale of the catalyst downstream industry, the global catalyst market will continue to grow in the future. China is a big country in the production and consumption of catalysts in the world, and the catalyst industry has become an important part of China's new material industry. In recent years, China's catalyst industry has been rapid development, the type, quantity, quality and technical level of catalyst products have been significantly improved, the market size of the catalyst industry is also expanding.

According to statistics, the market size of China's catalyst industry in 2018 was 10.45 billion billion US dollars, accounting for 49.6 percent of the global catalyst market, ranking first in the world. By 2025, the market size of China's catalyst industry will reach 12.58 billion billion US dollars, accounting for 49.7 percent of the global catalyst market, still maintaining the first place in the world. The market scale growth of China's catalyst industry is mainly due to the rapid development of domestic petrochemical, coal chemical, natural gas chemical, chlor-alkali chemical and other industries, as well as the state's support policies for new materials industries such as catalysts and the emphasis on independent intellectual property rights in key areas. However, my country's catalyst industry is also facing some challenges and problems, such as unreasonable structure of catalyst products, insufficient innovation ability of catalyst technology, weak competitiveness of the catalyst industry, and low environmental protection and resource utilization efficiency of the catalyst industry. Therefore, in-depth analysis and research on the market status and development trend of the catalyst industry is of great significance to the healthy development of the catalyst industry and the strategic decision of the catalyst enterprise.

Customer pain points: The customer is an enterprise specializing in catalyst research and development, production and sales. The main products include petroleum refining catalysts, chemical catalysts, environmental protection catalysts, etc. Customers have a high reputation and market share in the catalyst industry, but they also face the following pain points: First, the market competition in the catalyst industry is becoming increasingly fierce, and catalyst companies at home and abroad have increased R & D investment and market development. The product advantages and market share of customers have been impacted and challenged to a certain extent; second, the market demand of the catalyst industry is becoming increasingly diversified and personalized, the product structure and market positioning of customers need to be adjusted and optimized to meet the needs of different customers and different application fields. Third, the technological innovation ability of the catalyst industry is not strong, and the technical level and quality level of customers' products need to be further improved to adapt to the technological progress and market changes of the catalyst industry. Fourth, the environmental protection and resource utilization requirements of the catalyst industry are becoming increasingly stringent, the production and use of customers' products need to pay more attention to environmental friendliness and resource conservation in order to meet the sustainable development concept of the catalyst industry.

Project PurposeThe purpose of this project is to provide customers with analysis and research on the market status and development trend of the catalyst industry, to help customers fully understand the market size, competition pattern, demand structure, technical level, policy environment and other aspects of the catalyst industry, as well as the development opportunities and challenges of the catalyst industry, and to provide a basis for customers to formulate reasonable development strategies and marketing plans.

Research object: The research objects of this project include the following types of personnel:

-Related enterprises in the catalyst industry, including catalyst production enterprises, catalyst sales enterprises, catalyst application enterprises, etc., a total of about 50, mainly through telephone interviews, e-mail questionnaires, on-site visits and other ways to investigate and understand the market situation, product situation, technical situation, competition situation, development situation, etc. of the catalyst industry;

-Relevant experts in the catalyst industry, including experts from catalyst research institutions, experts from catalyst industry associations, experts from catalyst industry media, etc., totaling about 30 people, mainly through telephone interviews, email questionnaires, expert symposiums, etc., to understand the development history, development trends, development difficulties, development suggestions, etc. of the catalyst industry;

-Relevant scholars in the catalyst industry, including professors, doctors, masters, etc. in catalyst-related fields, a total of about 20 people, mainly through telephone interviews, email questionnaires, academic seminars, etc., to understand the technological frontier, technological innovation, Technology application, technology transformation, etc.

Project Content: The content of this project includes the following aspects:

-Systematic description and analysis of the development history, market overview, product structure, application fields, major enterprises, etc. of the catalyst industry, through the collection and collation of relevant data and information at home and abroad, the basic situation of the catalyst industry has been comprehensively combed and summarized, providing the basis and background for subsequent market analysis;

-The evaluation and prediction of the policy, economic, social, technical and other influencing factors of the catalyst industry, through the use of PEST analysis, the external environment of the catalyst industry has been discussed and analyzed in depth, providing reference and basis for subsequent market analysis;

-In-depth analysis and judgment of the degree of competition, competitors, potential entrants, substitutes, suppliers, buyers, etc. in the catalyst industry, through the use of Porter's five forces model, the internal environment of the catalyst industry has been analyzed and evaluated in detail, providing support and guidance for subsequent market analysis;

-The advantages, disadvantages, opportunities and threats of the catalyst industry are summarized and summarized, and the comprehensive situation of the catalyst industry is objectively summarized and described by using SWOT analysis method, which provides the basis and direction for the subsequent market analysis;

-Evaluation and suggestions on marketing strategies such as products, prices, channels and promotions in the catalyst industry, and effective analysis and evaluation of marketing activities in the catalyst industry by using 4P analysis, providing reference and suggestions for subsequent market analysis;

-The market size, market share, market growth rate, market demand, market supply, etc. of the catalyst industry are forecasted and forecasted scientifically by using trend analysis, which provides a basis and direction for subsequent market analysis.

Project Value: The value of this project is reflected in the following aspects:

-Provide customers with comprehensive, accurate and authoritative market information of the catalyst industry, help customers understand the current situation and future of the catalyst industry, and provide data support for customers' decision-making;

-Provide customers with in-depth market analysis of the catalyst industry, help customers identify opportunities and challenges in the catalyst industry, and provide guidance for customers' strategy formulation;

-Provide customers with practical market advice for the catalyst industry, help customers optimize the design, pricing, channels, promotion, etc. of catalyst products, and provide reference for customers' marketing programs;

-Provide customers with forward-looking market forecasts for the catalyst industry, help customers grasp the development trend of the catalyst industry, and provide direction guidance for customers' market expansion.