Project background:

Nanowire conductive film is a new type of transparent conductive material, which has excellent conductivity, light transmittance, flexibility and printability, and can be widely used in touch screens, flexible displays, wearable devices and other fields. With the growing demand for touch screens in consumer electronics, silver nanowire conductive films are usedITOOne of the alternative technologies with huge market potential. However, the nano silver wire conductive film is still in the early stage of technology development and industrialization, facing the challenges of cost, stability, reliability and so on. At the same time, it is also subject to the competition of other new transparent conductive materials such as metal grid, carbon nanotube, graphene and so on.

Customer pain points:

A well-known domestic nano silver wire conductive film manufacturer (hereinafter referred to as the customer) hopes to understand the market demand and competitiveness of nano silver wire conductive film in the field of touch screen, so as to formulate reasonable product positioning and market strategy, and improve its market share and profitability.

Project purpose:

The purpose of this project is to provide customers with the following information:

-The market size, growth rate, regional distribution and segmented applications of silver nanowire conductive films in the field of touch screens;

-The main customer groups, demand characteristics and purchase behavior of nano silver wire conductive film in the field of touch screen;

-The main competitors, product characteristics, price strategy, market share, etc. of nano silver wire conductive film in the field of touch screen;

-Market opportunities and challenges, development trends and forecasts of silver nanowire conductive films in the field of touch screens.

Research object:

The research objects of this project include the following two categories:

-Downstream users of nano-silver wire conductive film, I .e. touch screen manufacturers and end brands, collect their demand and evaluation of nano-silver wire conductive film mainly through telephone interviews, network questionnaires, etc;

-Peer competitors of silver nanowire conductive films, I .e., manufacturers of other transparent conductive materials, collect their product information and market dynamics mainly through desktop research, industry reports, etc.

The project plan investigation100home downstream users and20Home peer competitors.

Project Content:

This project mainly includes the following aspects:

-Market status research: research nano silver wire conductive film in the field of touch screen market size, growth rate, regional distribution, segmentation application and other data, revealing the market status and characteristics;

-Demand research: research the main customer groups, demand characteristics, purchase behavior and other data of nano silver wire conductive film in the field of touch screen, and reveal customer needs and preferences;

-Competition research: research the main competitors, product characteristics, price strategy, market share and other data of nano silver wire conductive film in the field of touch screen, revealing the competitive pattern and advantages and disadvantages;

-Market forecast: research nano silver wire conductive film in the field of touch screen market opportunities and challenges, development trends and forecasts and other data, to reveal the market prospects and potential.

Project Value:

The value of this project is mainly reflected in the following aspects:

-Provide customers with comprehensive, in-depth and accurate market information of nano silver wire conductive film in the field of touch screen, help customers understand the current market situation and development trend, and provide strong data support for customers to formulate product positioning and market strategy;

-Provide customers with detailed research on customer needs and competitors in the field of touch screen, help customers understand customer needs and preferences, and provide strong data support for customers to optimize product design and enhance product competitiveness;

-To provide customers with nano silver wire conductive film in the field of touch screen market opportunities and challenges of research, to help customers grasp market opportunities and avoid market risks, for customers to expand market space and improve market share to provide a strong data support;

-To provide customers with nano silver wire conductive film in the field of touch screen market forecast, to help customers predict the market development direction and potential, for customers to develop long-term development plans and goals to provide a strong data support.