Project background:

Metallurgical engineering refers to the field of planning, survey, consultation, design, construction, installation, commissioning, monitoring, supervision and other work in the process of metallurgical industry construction and technological transformation. Metallurgical engineering projects have the characteristics of high complexity, large uncertainty and clear objectives. The metallurgical engineering industry is an important pillar industry of the national economy. It has important strategic significance for promoting the production and consumption of metallurgical products such as steel and non-ferrous metals, promoting the adjustment and upgrading of industrial structure, and improving the country's comprehensive strength and international competitiveness.

Customer pain points:

The market demand and competition pattern of metallurgical engineering industry have changed. The needs of customers are more diversified, personalized and high-end. There are higher requirements for the quality, efficiency, safety, environmental protection and energy saving of metallurgical engineering. At the same time, there are higher expectations for the innovation ability, added value and social benefits of metallurgical engineering.

The technological progress and industrial upgrading of the metallurgical engineering industry are accelerating, and new technologies, new processes, new materials, and new equipment continue to emerge, which puts forward higher standards for the design, construction, and management of metallurgical engineering. Optimization, transformation, and improvement provide more opportunities.

The policy environment and market environment of the metallurgical engineering industry have changed. The country has new requirements for the planning, support, and supervision of metallurgical engineering, and has stricter regulations on the quality, safety, environmental protection, and energy saving of metallurgical engineering. At the same time, there are more expectations for the social responsibility, public interest, and international cooperation of metallurgical engineering.

Project purpose:

In August 2023, in order to better adapt to the development and changes of the metallurgical engineering industry, meet the needs and expectations of customers, and improve its own competitiveness and development potential, Shangpu Consulting Company was entrusted to carry out the market demand and competitiveness of China's metallurgical engineering industry. The research project aims:

Understand the market size, structure, characteristics, trends, opportunities, risks and other aspects of the metallurgical engineering industry, and evaluate the market potential and development prospects of the metallurgical engineering industry.

Understand the customer needs, preferences, satisfaction, loyalty, values and other aspects of the metallurgical engineering industry, and investigate the market segmentation and target market of the metallurgical engineering industry.

Understand the situation of competitors, partners, suppliers and regulatory agencies in the metallurgical engineering industry, and investigate the competitive landscape and competitive advantages of the metallurgical engineering industry.

Understand the technological development, industrial innovation, policy support, market environment and other aspects of the metallurgical engineering industry, and investigate the development momentum and constraints of the metallurgical engineering industry.

Based on the above research, we provide customer companies with suggestions and guidance on market strategy, marketing strategy, product strategy, service strategy, brand strategy, innovation strategy and other aspects of metallurgical engineering industry, so as to help customer companies improve market competitiveness and customer satisfaction, and achieve business growth and value enhancement.

Research object:

The research objects of this project mainly include the following three categories:

A total of 100 customers in the metallurgical engineering industry, including domestic and foreign metallurgical enterprises, investment institutions, government departments, etc., were investigated through telephone interviews, questionnaires, and in-depth interviews.

Competitors in the metallurgical engineering industry, including domestic and foreign metallurgical engineering consulting, design, construction, supervision and other service providers, a total of 50, through desktop research, industry reports and other ways to conduct research.

A total of 20 experts and scholars in the metallurgical engineering industry, including professors, researchers and engineers in the field of metallurgical engineering at home and abroad, conducted research through telephone interviews and in-depth interviews.

Project Content:

The main contents of this project include the following aspects:

The market status of the metallurgical engineering industry, including industry classification, characteristics, development history, development status, development trends, etc.

The market size of the metallurgical engineering industry, including the overall size of the industry, the size of each market segment, the market size of each region, and the market size of each customer group.

The market structure of metallurgical engineering industry, including industry supply and demand structure, industry value chain structure, industry channel structure, industry profit structure, etc.

The market characteristics of the metallurgical engineering industry include the market demand characteristics, market competition characteristics, market risk characteristics and market opportunity characteristics of the industry.

Market segmentation of metallurgical engineering industry, including market segmentation methods, market segmentation standards, market segmentation results, market segmentation evaluation, etc.

The target market of the metallurgical engineering industry, including the industry's target market selection, target market positioning, target market demand, target market potential, etc.

Customer research in the metallurgical engineering industry, including customer demand research, customer preference research, customer satisfaction research, customer loyalty research, customer values research, etc.

Competitive research in the metallurgical engineering industry, including industry competitive landscape research, competitor research, partner research, supplier research, regulatory agency research, etc.

Technical research of metallurgical engineering industry, including industry technology development research, technology innovation research, technology application research, technology standard research, technology trend research, etc.

Industry research in the metallurgical engineering industry includes industry chain research, industrial cluster research, industrial policy research, and industrial environment research.