Project background:

A packaging machinery company is a company specializing in the research and development, production and sales of packaging equipment, packaging materials, and packaging intelligent software systems. Its main products include filling machinery, filling machinery, sealing machinery, wrapping machinery, labeling machinery, etc. Service customers cover food, beverages, daily chemicals, medicine, chemicals, electrical appliances and other fields. The company has a high reputation and good reputation in the domestic market, but it is still in the exploratory stage in the international market and faces fierce competition and uncertain risks.

Customer pain points:

The company hopes to further expand the international market and enhance its competitiveness and profitability, but it lacks in-depth understanding of the international market and effective strategic planning. It needs to use professional market research institutions to help it conduct market research, competitor research, Target customer research, market entry strategy formulation and other work.

Project purpose:

In September 2023, the company commissioned Shangpu Consulting Company to provide market research and competitiveness enhancement programs for the packaging machinery industry. The main purposes are as follows:

-Understand the development status, trend, scale, structure, regional distribution, technical level, policies and regulations of the global packaging machinery industry, and provide the basis for its formulation of international market strategy;

-Identify and evaluate the main competitors in the global packaging machinery industry, investigate their product characteristics, advantages, disadvantages, market share, marketing strategies, development trends and other aspects of information, to provide reference for the development of differentiated competitive strategies;

-Identify and investigate target customer groups in the global packaging machinery industry, including information on their demand characteristics, purchasing behavior, decision-making process, preference factors, satisfaction, etc., to provide guidance for the development of customer relationship management strategies;

-recommend and develop market entry strategies for the global packaging machinery industry, including the selection of appropriate market segmentation, positioning, channels, prices, promotions, etc., to provide solutions for its international market expansion.

Research object:

The research objects of this project mainly include the following categories:

-Relevant experts, scholars, associations, media, etc. in the global packaging machinery industry obtain macro information and professional opinions of the industry through interviews, questionnaires, seminars, etc;

-The main competitors in the global packaging machinery industry, through the network, exhibitions, mysterious customers, etc., to obtain competitors' product information and market dynamics;

-Target customers in the global packaging machinery industry, through telephone, email, visits, etc., to obtain customer demand information and satisfaction evaluation;

-The internal personnel of the enterprise, through interviews, questionnaires, meetings, etc., to obtain the internal situation and development goals of the enterprise.

Project Content:

The main contents of this project include the following aspects:

-Global packaging machinery industry market status, including industry classification, characteristics, development history, development status, development trends, development drivers, development constraints, etc;

-Global packaging machinery industry market scale and structure research, including the overall size of the industry, the size of each market segment, the size of each regional market, the size of each product type market, the size of the market in each application field;

-Research on the technical level and innovation of the global packaging machinery industry, including the technical level of the industry, the direction of technological development, technological innovation cases, technological innovation difficulties, technological innovation opportunities, etc;

-Global packaging machinery industry policies, regulations and standards research, including industry-related policies and regulations, industry-related standards, industry-related certification, industry-related trade barriers;

-Global packaging machinery industry competition pattern and competitor research, including industry competition pattern, industry competitiveness research, industry competition strategy research, industry main competitor research (including competitor status, product research, market research, financial research, strategic research, etc.);

-Global packaging machinery industry target customer research, including target customer determination, target customer demand research, target customer purchase behavior research, target customer decision-making process research, target customer preference factors research, target customer satisfaction research, etc;

-Global packaging machinery industry market entry strategy research, including market segmentation strategy, market positioning strategy, market channel strategy, market price strategy, market promotion strategy, etc;

-Global packaging machinery industry risk research and recommendations, including industry risk identification, industry risk assessment, industry risk response, industry development recommendations.

Project Value:

The main values of this project are as follows:

-Provide the company with comprehensive, in-depth and accurate global packaging machinery industry market information, help the company understand the development status of the industry, trends, opportunities, challenges, etc., and provide a reliable basis for its international market strategy;

-Provide the company with detailed, systematic and objective global packaging machinery industry competitor information, help the company understand the competitor's product characteristics, advantages, disadvantages, market share, marketing strategy, development trends, etc., for its development of differentiation Competitive strategy provides a powerful reference;

-Provide the enterprise with accurate, practical and effective target customer information in the global packaging machinery industry, help the enterprise understand the customer's demand characteristics, purchase behavior, decision-making process, preference factors, satisfaction, etc., and provide clear guidance for the formulation of customer relationship management strategies;

-For the enterprise to provide a professional, innovative, feasible global packaging machinery industry market entry strategy, to help the enterprise to choose the appropriate market segmentation, positioning, channels, prices, promotion and other aspects of the strategy, to achieve its international market expansion provides a feasible solution;

-To provide the enterprise with comprehensive, accurate and timely global packaging machinery industry risk information, to help the enterprise to identify, assess, deal with a variety of possible market risks, to protect the stable development of the international market to provide effective recommendations.

This project provides high-quality market research services for the enterprise, which not only helps the enterprise to improve its market awareness and competitiveness, but also helps the enterprise to achieve rapid expansion and profit growth in the international market, laying a solid foundation for the long-term development of the enterprise.