Project background:

Industrial automation refers to the use of various types of automated production equipment, automated control equipment, combined with instrumentation, etc., to transform the heavy manpower part of the mass production process into mechanized production to improve production efficiency and quality. Industrial automation is the basis for the realization of industrial intelligence, and it is also a strategic, basic and leading industry that supports economic and social development and guarantees national security. In recent years, with the sustained and stable development of China's economy, the further recovery of the manufacturing industry, as well as the pace of "Belt and Road Initiative" construction and the continuous acceleration of international production capacity cooperation, the field of intelligent manufacturing is bound to usher in new opportunities for development. As an important supporting industry of intelligent equipment manufacturing industry, precision machining, especially the precision machining industry of key core components, will also usher in a huge opportunity for development.

Customer pain points:

A well-known domestic industrial automation equipment manufacturer (hereinafter referred to as customers) is facing the challenge of increasingly fierce market competition. Its products mainly include CNC machine tools, industrial robots, frequency converters, servo drives, etc. Customers have a share of the domestic market, but are still at a disadvantage in the international market, with Siemens,ABBCompared with multinational giants such as Panasonic and Yaskawa, there is still a big gap in their technical level, brand influence and channel resources. Customers hope to find out their own advantages and disadvantages through in-depth understanding of the industrial automation industry, formulate effective market strategies, and enhance competitiveness and profitability.

Project purpose:

This project aims to provide customers with a comprehensive, accurate and objective research report on the current market situation and competitive landscape of the industrial automation industry, including the following:

Definition, classification, characteristics, development history and trend of industrial automation industry;

Market size, growth rate, regional distribution and segmentation of the industrial automation industry;

Supply and demand situation, import and export situation, price change and profit level of industrial automation industry;

The policy environment, technical environment, social environment and competitive environment of the industrial automation industry;

The general situation, product structure, market share, advantages and disadvantages of the main competitors (including domestic and foreign) in the industrial automation industry;

Market opportunities and challenges, development suggestions and strategies in the industrial automation industry.

Research object:

This project uses a variety of research methods, including literature research, expert interviews and questionnaires. The research objects mainly include the following categories:

Industrial automation industry related government departments and industry associations;

Manufacturers of industrial automation equipment (including customers and their competitors);

Users of industrial automation equipment (including process and discrete industries);

Distributors and agents of industrial automation equipment;

Experts, scholars and media professionals in the field of industrial automation.

Project Content:

The main contents of this project are as follows:

Industrial Automation Industry Overview: This paper introduces the definition, classification, characteristics, development process and trend of industrial automation industry, studies the development drivers and constraints of industrial automation industry, and predicts the future development direction and space of industrial automation industry.

Industrial automation industry market size research: according to different dimensions (such as time, region, segmentation, etc.), statistics and research the industrial automation industry market size, growth rate, regional distribution and segmentation of the field, to reveal the industrial automation industry market demand characteristics and trends.

Research on the supply and demand situation of industrial automation industry: from the perspective of supply side and demand side, study the supply and demand situation of industrial automation industry, including supply capacity, supply structure, supply quality, demand, demand structure, demand characteristics, etc., to evaluate the degree of supply and demand balance and potential gap of industrial automation industry.

Research on the import and export of industrial automation industry: According to customs statistics, study the import and export of industrial automation equipment, including total import and export volume, import and export growth rate, import and export structure, import and export price, import and export country, etc., to evaluate the international competitiveness and international market share of industrial automation equipment.

Research on price changes in the industrial automation industry: according to different data sources (such as government data, network data, questionnaire survey data, etc.), study the price changes of industrial automation equipment, including price levels, price fluctuations, price influencing factors, etc., and predict the future price trend of industrial automation equipment.

Research on the profit level of industrial automation industry: according to different data sources (such as financial reports of listed companies, industry reports, questionnaire survey data, etc.), the profit level of industrial automation equipment manufacturers is studied, including total profit, profit margin, profit composition, profit influencing factors, etc., to evaluate the profitability and profit space of industrial automation equipment manufacturers.

Industrial automation industry environment research: from the macro environment and micro environment two levels, the study of the external environment faced by the industrial automation industry, including the policy environment (such as relevant laws and regulations, industrial policy, tax policy, etc.), technical environment (such as technical level, technological innovation, technical barriers, etc.), social environment (such as population structure, consumption habits, social awareness, etc.) and competitive environment (such as the number of competitors, competitor size, competitor strategy, etc.), evaluate the development opportunities and challenges of the industrial automation industry.

Competitor research in the industrial automation industry: an in-depth study of the main competitors in the industrial automation industry (both domestic and foreign), including its general situation (such as company background, business scope, organizational structure, etc.), product structure (such as product category, product function, product quality, etc.), market share (such as overall market share, regional market share, market segment share, etc.), advantages and disadvantages (such as technical level, brand influence, channel resources, etc.), strategic research (such as target market, product positioning, marketing strategy, etc.), compare the differences and advantages and disadvantages between customers and competitors, and put forward the competitive strategies and suggestions of customers.

Project Value:

This project provides the following value to the customer:

Help customers to fully understand the market status and competitive landscape of the industrial automation industry, and provide data support and decision-making basis for customers to formulate reasonable market strategies;

Help customers identify market opportunities and challenges in the industrial automation industry, and provide reference and guidance for customers to grasp market dynamics and trends;

Help customers to study the main competitors in the industrial automation industry in depth, and provide strategic suggestions and solutions for customers to improve competitiveness and profitability;

Help customers to improve the brand awareness and market share of industrial automation equipment, and provide marketing support and services for customers to expand domestic and foreign markets.