Project background:

Industrial automation refers to the use of various types of automated production equipment, automated control equipment, combined with instrumentation, etc., to transform the heavy manpower part of the mass production process into mechanized production to improve production efficiency and quality. Industrial automation is the basis for the realization of industrial intelligence, and it is also a strategic, basic and leading industry that supports economic and social development and guarantees national security. In recent years, with the sustained and stable development of China's economy, the further recovery of the manufacturing industry, as well as the pace of "Belt and Road Initiative" construction and the continuous acceleration of international production capacity cooperation, the field of intelligent manufacturing is bound to usher in new opportunities for development. As an important supporting industry of intelligent equipment manufacturing industry, precision machining, especially the precision machining industry of key core components, will also usher in a huge opportunity for development.

Customer pain points:

A well-known domestic industrial automation equipment manufacturer (hereinafter referred to as customers) is facing the challenge of increasingly fierce market competition. Its products mainly include CNC machine tools, industrial robots, frequency converters, servo drives, etc. Customers have a share of the domestic market, but are still at a disadvantage in the international market, with Siemens,ABBCompared with multinational giants such as Panasonic and Yaskawa, there is still a big gap in their technical level, brand influence and channel resources. Customers hope to find out their own advantages and disadvantages through in-depth understanding of the industrial automation industry, formulate effective market strategies, and enhance competitiveness and profitability.

Project purpose:

本项目旨在为客户提供全面、准确、客观的工业自动化行业市场现状及竞争格局研究报告，包括以下内容：

工业自动化行业的定义、分类、特点、发展历程和趋势；

工业自动化行业的市场规模、增长速度、区域分布和细分领域情况；

工业自动化行业的供需状况、进出口情况、价格变化和利润水平；

工业自动化行业的政策环境、技术环境、社会环境和竞争环境；

工业自动化行业的主要竞争者（包括国内外）的概况、产品结构、市场占有率、优势与劣势等；

工业自动化行业的市场机会与挑战、发展建议与策略。

Research object:

This project uses a variety of research methods, including literature research, expert interviews and questionnaires. The research objects mainly include the following categories:

工业自动化行业相关政府部门和行业协会；

工业自动化设备制造商（包括客户及其竞争对手）；

工业自动化设备使用者（包括流程工业和离散工业）；

Distributors and agents of industrial automation equipment;

工业自动化领域的专家学者和媒体人士。

Project Content:

The main contents of this project are as follows:

工业自动化行业概述：介绍工业自动化行业的定义、分类、特点、发展历程和趋势，研究工业自动化行业的发展驱动因素和制约因素，预测工业自动化行业的未来发展方向和空间。

工业自动化行业市场规模研究：根据不同的维度（如时间、地域、细分领域等），统计和研究工业自动化行业的市场规模、增长速度、区域分布和细分领域情况，揭示工业自动化行业的市场需求特征和变化趋势。

Research on the supply and demand situation of industrial automation industry: from the perspective of supply side and demand side, study the supply and demand situation of industrial automation industry, including supply capacity, supply structure, supply quality, demand, demand structure, demand characteristics, etc., to evaluate the degree of supply and demand balance and potential gap of industrial automation industry.

工业自动化行业进出口情况研究：根据海关统计数据，研究工业自动化设备的进出口情况，包括进出口总额、进出口增长率、进出口结构、进出口价格、进出口国别等，评价工业自动化设备的国际竞争力和国际市场占有率。

Research on price changes in the industrial automation industry: according to different data sources (such as government data, network data, questionnaire survey data, etc.), study the price changes of industrial automation equipment, including price levels, price fluctuations, price influencing factors, etc., and predict the future price trend of industrial automation equipment.

工业自动化行业利润水平研究：根据不同的数据来源（如上市公司财务报告、行业报告、问卷调查数据等），研究工业自动化设备制造商的利润水平情况，包括利润总额、利润率、利润构成、利润影响因素等，评估工业自动化设备制造商的盈利能力和盈利空间。

工业自动化行业环境研究：从宏观环境和微观环境两个层面，研究工业自动化行业所面临的外部环境，包括政策环境（如相关法律法规、产业政策、税收政策等）、技术环境（如技术水平、技术创新、技术壁垒等）、社会环境（如人口结构、消费习惯、社会意识等）和竞争环境（如竞争者数量、竞争者规模、竞争者战略等），评价工业自动化行业的发展机遇和挑战。

Competitor research in the industrial automation industry: an in-depth study of the main competitors in the industrial automation industry (both domestic and foreign), including its general situation (such as company background, business scope, organizational structure, etc.), product structure (such as product category, product function, product quality, etc.), market share (such as overall market share, regional market share, market segment share, etc.), advantages and disadvantages (such as technical level, brand influence, channel resources, etc.), strategic research (such as target market, product positioning, marketing strategy, etc.), compare the differences and advantages and disadvantages between customers and competitors, and put forward the competitive strategies and suggestions of customers.

Project Value:

This project provides the following value to the customer:

帮助客户全面了解工业自动化行业的市场现状和竞争格局，为客户制定合理的市场战略提供数据支撑和决策依据；

帮助客户识别工业自动化行业的市场机会和挑战，为客户把握市场动态和趋势提供参考和指导；

Help customers to study the main competitors in the industrial automation industry in depth, and provide strategic suggestions and solutions for customers to improve competitiveness and profitability;

帮助客户提高工业自动化设备的品牌知名度和市场占有率，为客户拓展国内外市场提供营销支持和服务。