Project Background: With the advent of the digital age, public libraries are facing unprecedented challenges and opportunities. Traditional book lending services can no longer meet the needs of modern users, and libraries are in urgent need of transformation and upgrading to adapt to the new market environment.

Customer pain pointsThe traditional service mode of the library leads to the loss of users, the lack of digital resources, the lack of innovation in activity planning, and the lack of effective strategies in marketing.

Project PurposeTo provide market research services for libraries, including service innovation, user demand analysis, market expansion strategies, etc., in order to enhance the market competitiveness and social influence of libraries.

Research objectThe survey included existing library users (about 2000 people), potential users (about 5000 people), and experts and scholars in the library industry.

Project Content：

User demand research: collect user feedback and expectations on library services through questionnaires and research.

Market analysis: Analyze the development trend of the public library industry, including market size, user behavior, benchmarking enterprises, etc.

Suggestions for service innovation: Put forward specific plans for library service innovation, such as digital resource construction, online and offline activity integration, etc.

Market development strategy: develop effective marketing plan, including brand building, partnership, etc.

Project Value: The market research of Champ Consulting brings the following values to the library:

The direction and strategy of library service innovation are clarified.

Improve the library user satisfaction and loyalty.

Enhance the library's brand influence and market competitiveness.

It provides data support and decision-making basis for the long-term development of the library.