Project background:

Microbial fertilizer is a kind of fertilizer that uses active microorganisms to provide nutrients for plants or improve soil conditions. It has the advantages of improving fertilizer utilization, increasing crop yield, improving crop quality, and reducing environmental pollution. In recent years, with the requirements of the green development of agriculture in China, the application scope and market demand of microbial fertilizer have been expanding, and it has become one of the important inputs in agricultural production. However, the microbial fertilizer industry is also facing problems such as uneven product quality, inadequate market supervision, insufficient consumer awareness, and weak technological innovation capabilities, which restrict the healthy development of the industry.

Customer pain points:

The customer is a company that produces and sells microbial fertilizers, and hopes to understand the market status and development trend of China's microbial fertilizer industry in order to formulate a reasonable market strategy and development plan. The main pain points of the enterprise are the following:

Lack of a comprehensive and in-depth understanding of the microbial fertilizer industry, unable to accurately grasp the development direction of the industry and market opportunities;

Lack of in-depth research on microbial fertilizer consumers, can not effectively meet the needs and preferences of consumers;

Lack of systematic evaluation of microbial fertilizer competitors, unable to effectively respond to market competition and risks;

The lack of innovation and optimization of microbial fertilizer products can not enhance the competitiveness and added value of products.

Project purpose:

In August 2023, in order to help customers solve the above pain points, Shangpu Consulting Company launched a research project on the market status and development trend of China's microbial fertilizer industry, aiming to provide customers with the following purposes:

Through the research on the macro environment, market size, market structure, market segmentation, market dynamics, market forecast and other aspects of the microbial fertilizer industry, we provide customers with a panoramic view of the industry and development trends;

Through the research on the quantity, distribution, characteristics, demand, preference, behavior and satisfaction of microbial fertilizer consumers, we provide customers with consumer portraits and demand points;

Through the investigation of the number, scale, product, price, channel, marketing, strategy and other aspects of microbial fertilizer competitors, to provide customers with the strength and strategy of competitors;

Through the research on the function, characteristics, advantages, disadvantages, innovation and optimization of microbial fertilizer products, we provide customers with product evaluation and suggestions.

Research object:

The research objects of this project mainly include the following two categories:

Microbial fertilizer production enterprises: Through telephone interviews, online questionnaires, on-site visits, etc., the relevant information of 100 microbial fertilizer production enterprises was collected, including the basic situation of the enterprise, product situation, market situation, sales situation, development situation, etc;

Microbial fertilizer consumers: Through telephone interviews, online questionnaires, on-site visits, etc., the relevant information of 1000 microbial fertilizer consumers was collected, including consumers' basic situation, purchase situation, use situation, satisfaction situation, demand situation, etc.

Project Content:

The project content of this project mainly includes the following aspects:

Microbial fertilizer industry research: Through the research on the macro environment, market scale, market structure, market segmentation, market dynamics, market forecast and other aspects of the microbial fertilizer industry, we provide customers with a panoramic view of the industry and development trends. The specific contents are as follows:

Macro-environmental research: Through the research on the policies and regulations, economic situation, social culture, scientific and technological level of the microbial fertilizer industry, we provide customers with the external environment and influencing factors of the industry. According to the survey results, the microbial fertilizer industry has been supported and encouraged by national policies, the stability and growth of the economic situation, the green and environmental protection of social culture, the improvement of scientific and technological level and innovation and other favorable factors. At the same time, it is also faced with the imperfect industry standards, the lack of market supervision, the lack of consumer awareness, the increase of competitors and other unfavorable factors.

Market scale research: Through the research on the output, sales, inventory, import and export, price and other aspects of the microbial fertilizer industry, we provide customers with the market scale and changing trend of the industry. According to the survey results, the market scale of microbial fertilizer industry shows a trend of rapid growth. From 2019 to 2023, the output of microbial fertilizer increased from 1 million tons to 3 million tons, with an average annual growth rate of 31.6, the sales volume increased from 900000 tons to 2.8 million tons, with an average annual growth rate of 32.7, the inventory increased from 100000 tons to 200000 tons, with an average annual growth rate of 19.1, and the import and export increased from 50000 tons to 150000 tons, the average annual growth rate reached 31.6 percent, and the price increased from 2000 yuan/ton to 3000 yuan/ton, with an average annual growth rate of 8.4 percent.

Market structure research: Through the research on the geographical distribution, product structure, channel structure and user structure of the microbial fertilizer industry, we provide customers with the market structure and characteristics of the industry. According to the research results, the market structure of the microbial fertilizer industry presents the following characteristics:

Geographical distribution: The production and consumption of microbial fertilizers are mainly concentrated in East China, South China, Central China and other regions, accounting for more than 70% of the market share. The agriculture in these regions is developed, the demand for microbial fertilizers is large, and there are also more production enterprises And sales channels. Other regions have a small market share, but they also have certain development potential, especially in the northwest and southwest regions, where the demand for microbial fertilizers increases due to poor soil and the market space is large.

Product structure: the product structure of microbial fertilizer mainly includes solid microbial fertilizer and liquid microbial fertilizer, of which solid microbial fertilizer occupies more than 80% of the market share, mainly due to the advantages of low cost, convenient storage, simple use and stable effect of solid microbial fertilizer. Liquid microbial fertilizer occupies less than 20% of the market share, mainly due to the high cost of liquid microbial fertilizer, difficult storage, complex use, unstable effect and other shortcomings. However, liquid microbial fertilizer also has its advantages, such as high activity, fast effect, wide application range, etc. With the progress of technology and the improvement of consumers' cognition, the market share of liquid microbial fertilizer is expected to increase.

Channel structure: The channel structure of microbial fertilizer mainly includes two categories: direct sales channel and distribution channel, of which direct sales channel accounts for more than 60% of the market share, mainly due to the advantages of low price, good service and high trust of direct sales channel. Distribution channels occupy less than 40% of the market share, mainly due to the high price of distribution channels, poor service, low trust and other shortcomings. However, the distribution channel also has its advantages, such as wide coverage, strong penetration, publicity, etc., with the standardization and specialization of distribution channels, the market share of distribution channels is expected to increase.

User structure: the user structure of microbial fertilizer mainly includes two categories: large farms and small farmers, of which large farms account for more than 70% of the market share, mainly due to the large scale, large demand, strong purchasing power and high level of knowledge of large farms. Small farmers occupy less than 30% of the market share, mainly due to the small scale of small farmers, small demand, weak purchasing power, low level of knowledge and other shortcomings. However, small-scale farmers also have their potential, such as large number, wide distribution and high willingness. With the popularization and promotion of microbial fertilizers, the market share of small-scale farmers is expected to increase.

Market segmentation research: Through the research on the characteristics, needs, competition and opportunities of different market segments of the microbial fertilizer industry, we provide customers with market segmentation and differentiation strategies for the industry.