Project background:

Navigation equipment is the use of global satellite navigation system (GNSS) Provide positioning, navigation and time information, combined with map data and other information, to provide users with location services and navigation services. The application fields of navigation equipment are very wide, including automobile, aviation, navigation, agriculture, surveying and mapping, engineering, security, consumer electronics, etc. With the continuous advancement of satellite navigation technology and the continuous growth of market demand, the navigation equipment industry has shown a rapid development trend.2020In 2010, the size of China's navigation equipment market reached403.3Billion yuan, year-on-year growth16.9%, is expected2025year, the market size will reach826billion yuan, with a compound annual growth rate15.4%。

Customer pain points:

The customer of Shangpu Consulting Company is an enterprise specializing in the research and development, production and sales of navigation equipment. The main products include car navigators, handheld navigators, and smart phone navigation software. The main problems faced by customers are: on the one hand, the competition in the navigation equipment market is becoming increasingly fierce, and customers need to understand the demand characteristics, competition pattern and development trend of the market in order to formulate reasonable market strategy and product strategy; on the other hand, the technological innovation of the navigation equipment industry is rapid, and customers need to master the technical trends, technical level and technical standards of the industry, In order to improve their technical competitiveness and product quality.

Project purpose:

20238In January, in order to help clients solve these problems, Sunp Consulting conducted a business based onGNSSTechnology's navigation equipment market demand and competitiveness research project, designed to provide customers with the following services:

Research the size, structure, growth rate, regional distribution, segmentation, etc. of the navigation equipment market;

Research the demand characteristics, demand drivers, demand forecasts, etc. of the navigation equipment market;

Investigate the competition pattern, competitors, competitive strategies and competitive advantages of the navigation equipment market;

Investigate the technical status, technical development direction, technical innovation points and technical standards of the navigation equipment industry;

Provide the development trend, development opportunities and development suggestions of navigation equipment market.

Research object:

The research objects of this project mainly include the following three categories:

Manufacturers, distributors, agents, service providers, etc. of navigation equipment100home;

End users of navigation equipment, including automotive, aviation, navigation, agriculture, surveying and mapping, engineering, security, consumer electronics and other fields, a total of about200home;

Experts, scholars, media, associations, government departments, etc. in the navigation equipment industry.50Home.

Project Content:

The main contents of this project include the following aspects:

Collect basic data and information on the navigation equipment market and industry through literature, network information, industry reports, etc;

Through telephone interviews, online questionnaires, on-site interviews, etc., conduct in-depth investigations and interviews with research subjects to obtain first-hand data and information;

Through data collation, data research, data modeling and other methods, the collected data and information are systematically processed and investigated to form reliable conclusions and recommendations;

Through charts, illustrations, cases, etc., the research results are clearly presented and displayed to form a complete report and presentation.

Project Value:

The value of this project is mainly reflected in the following aspects:

Provide customers with comprehensive, accurate and in-depth research reports on the navigation equipment market and industry, help customers understand the current situation of the market, demand, competition, technology and other aspects, and provide strong support for customers to formulate market strategies and product strategies;

Provide customers with professional, objective and innovative navigation equipment market and industry development trends, development opportunities, development suggestions, etc., help customers grasp market changes and opportunities, and provide effective guidance for customers to enhance market competitiveness and market share;

It provides customers with efficient, high-quality and considerate consulting services in the navigation equipment market and industry, helps customers solve problems and puzzles in the market and industry, enhances market confidence and market satisfaction for customers, and establishes long-term cooperative relations for customers.