Project background:

Pig farming is an important part of China's agricultural economy, but also an important pillar of the diet structure. However, in the future development process, the pig breeding industry still needs to face many difficulties and challenges, such as disease prevention and control, environmental pollution, breeding costs, market competition and so on. Therefore, it is urgent to study the current situation of pig breeding industry and provide useful reference for the sustainable development of the industry.

Customer pain points:

A large pig breeding enterprise, with multiple breeding bases, the annual output of millions of heads. The company has a certain market share and brand influence in the pig breeding industry, but it also faces the following problems:

Lack of a comprehensive and in-depth understanding of the pig breeding industry, unable to accurately grasp the development trend of the industry and market demand, it is difficult to formulate a reasonable development strategy and marketing strategy.

Lack of research on the competitive landscape and competitors of the pig breeding industry, unable to effectively deal with market competition and risks, it is difficult to enhance their competitive advantage and market share.

Lack of innovative thinking and technology application in the pig breeding industry, unable to effectively use new technologies, new models, new products, etc. to improve breeding efficiency and quality, and it is difficult to meet the diversified and personalized needs of consumers.

Project purpose:

In August 2023, in order to help the enterprise solve the above problems, Shangpu Consulting Company was entrusted by it to carry out a research project on the current situation and future trend of the pig breeding industry. The main objectives of the project are:

Through the research on the macro environment, market scale, market structure, market segmentation, market demand, market supply and other aspects of the pig breeding industry, we can fully understand the current situation and characteristics of the pig breeding industry and provide basic information and data support for the enterprise.

Through the research on the development trend, development driving factors, development opportunities and development challenges of the pig breeding industry, this paper deeply explores the development direction and potential of the pig breeding industry, and provides the development forecast and strategic suggestions for the enterprise.

Through the investigation of the competition pattern, competitors and competition strategies of the pig breeding industry, the competitive situation and competitive advantages and disadvantages of the pig breeding industry are evaluated in detail, and the competition research and competition countermeasures of the industry are provided for the enterprise.

Through the research on the innovation technology, innovation mode and innovative products of the pig breeding industry, the innovation dynamics and innovation cases of the pig breeding industry are systematically combed, and the innovation reference and innovation enlightenment of the industry are provided for the enterprise.

Research object:

The research objects of this project mainly include the following three categories:

Relevant government departments, industry associations, experts and scholars in the pig breeding industry, through interviews, questionnaires and other means, understand the policies and regulations, industry standards, industry development plans and other information of the pig breeding industry.

The main enterprises, farmers, slaughtering and processing enterprises, feed enterprises, veterinary drug enterprises, etc. in the pig breeding industry, through interviews, questionnaires, observation and other means, understand the production and operation status, market sales status, technology application status, innovation practice status and other information of the pig breeding industry.

End consumers, distributors, retailers, etc. in the pig farming industry understand the consumer demand, consumer preferences, consumer behavior, and consumer evaluation of the pig farming industry through interviews, questionnaires, and observations.

Project Content:

The main contents of this project include the following aspects:

The macro-environment research of pig breeding industry includes the influence factors and degree of political and legal environment, economic environment, social and cultural environment, technical environment, ecological environment and so on.

Market scale research of the pig breeding industry, including statistics and research on historical data and forecast data on pig stock, slaughter, pork production, pork consumption, etc.

Research on the market structure of the pig breeding industry, including the geographical distribution, scale distribution, breed distribution, breeding model distribution and other aspects of the structural characteristics and trends of the pig breeding industry.

The market segmentation research of the pig breeding industry, including the classification basis, classification criteria, classification results, market share, market growth rate and other aspects of the pig breeding industry.

The market demand research of the pig breeding industry, including the division, characteristics, demand motivation, demand level, demand, demand structure, demand change and other aspects of the pig breeding industry.

Market supply research in the pig farming industry, including research on the division, characteristics, supply capacity, supply structure, and supply changes of the supplier group in the pig farming industry.

Research on the development trend of the pig breeding industry, including the development drivers, development opportunities, development challenges, development direction, development potential and other aspects of the pig breeding industry.

Research on the competitive landscape of the pig farming industry, including the competitive model, competitive intensity, competitive advantages and disadvantages, and competitive strategies of the pig farming industry.

Competitor research in the pig farming industry, including the selection basis, selection criteria, selection results, the basic situation of competitors, and the core competitiveness of competitors in the pig farming industry.

The research on the innovative technology of the pig breeding industry, including the concept, type, characteristics, application scope, application effect and application difficulties of the innovative technology of the pig breeding industry.

Research on the innovation model of pig breeding industry, including the concept, type, characteristics, implementation steps, implementation effect, implementation difficulties and other aspects of the innovation model of pig breeding industry.

Research on innovative products in the pig breeding industry, including the concept, type, characteristics, market demand, market potential, market competition and other aspects of innovative products in the pig breeding industry.

Project Value:

The main value of this project is reflected in the following aspects:

It provides a comprehensive and in-depth research report on the pig breeding industry for the enterprise, helps the enterprise to fully understand the current situation and characteristics of the pig breeding industry, and provides strong data support and theoretical basis for the development strategy and marketing strategy of the enterprise.

It provides the development forecast and strategic suggestions for the pig breeding industry, helps the enterprise to grasp the development trend and market demand of the pig breeding industry, and provides a useful reference and enlightenment for the development direction and development potential of the enterprise.

It provides the enterprise with the competition research and competition countermeasures of the pig breeding industry, helps the enterprise to evaluate the competitive situation and competitive advantages and disadvantages of the pig breeding industry, and provides effective methods and suggestions for the competitive advantage and market share of the enterprise.

It provides the enterprise with innovation reference and innovation enlightenment of the pig breeding industry, helps the enterprise to sort out the innovation dynamics and innovation cases of the pig breeding industry, and provides a strong incentive and promotion for the enterprise's innovative thinking and innovation ability.