Project background:

A caster is a small wheel that can be installed at the bottom of equipment, machinery, or furniture to enable it to move. The application range of casters is very wide, involving industry, logistics, medical, furniture and other fields. According to statistics, the global caster market reached 94.399 billion yuan in 2022 and is expected to grow to 138.19 billion yuan in 2028, with a compound annual growth rate of 6.53. As the world's largest producer and consumer of casters, China will account for 28.5 percent of the global market in 2022. However, with the intensification of market competition, the caster industry is also facing some challenges, such as product homogeneity, insufficient technological innovation, and diversification of customer needs.

Customer pain points:

Our customer is an enterprise specializing in the production and sales of casters. The main products include rigid casters and universal casters, which are mainly used in industry and logistics. Customers have a certain reputation and reputation in the market, but in recent years, customers have found that their market share and profit margin have declined for the following reasons:

The lack of differentiation of customers' products makes it difficult to meet the individual needs of different customers, resulting in customer churn and price wars.

The customer's product technology level is low, unable to adapt to market changes and development, resulting in customer dissatisfaction with product quality and performance, affecting customer loyalty and satisfaction.

The customer's understanding of the market is not deep enough to accurately grasp the needs and trends of the market, resulting in unreasonable marketing strategies and marketing methods, affecting the customer's market expansion and competitiveness.

Project purpose:

In August 2023, in order to help customers solve the above problems and enhance their market position and profitability, we were entrusted by customers to carry out a research project on the market demand and competitiveness of the caster industry. The main objectives of the project are as follows:

Through the overall investigation of the caster industry, we can understand the development status, development environment, development trend and development difficulties of the industry, and provide customers with a macro perspective and strategic guidance of the industry.

Through the subdivision research of the caster market, we can understand the market size, market demand, market characteristics and market potential of different product types and different application fields, and provide customers with a micro perspective of the market and market opportunities.

Through the competition research of the caster industry, we can understand the basic situation, product advantages, market strategy, market share, etc. of the main competitors in the industry, and provide customers with a competitive perspective and competitive advantage.

Research object:

In order to ensure the quality and effectiveness of the project, we have adopted a variety of research methods, including literature research, network data research, enterprise research, user research, competitor research and so on. Our survey includes the following categories:

There are about 20 authoritative institutions and experts in the caster industry, such as industry associations, industry media, industry research institutions, industry leaders, etc.

There are about 100 potential customers and existing customers in the caster market, such as industrial enterprises, logistics enterprises, medical institutions, furniture enterprises, etc.

The main competitors in the caster industry, such as Keshun casters, Tengde casters, bicelli casters, TAKIGEN, etc., a total of about 10.

Project Content:

According to the purpose of the project and the research object, we designed the following project content:

The overall research of the caster industry, including the current situation of the industry, the development history of the industry, the development status of the industry, the development environment of the industry, the development trend of the industry, the development difficulties of the industry, etc.

Caster market segmentation research, including market research of different product types (rigid casters and universal casters), market research of different application fields (industry, logistics, medical, furniture, etc.), market research of different regions (North China, East China, South China, Central China, etc.), etc.

Caster industry competition research, including industry competition pattern, industry competitiveness, industry competition strategy, industry competitor research, etc.

Project Value:

Through the research and research of this project, we provide customers with the following values:

Help customers fully understand the development status and development trend of the caster industry, formulate reasonable industry strategies and development plans for customers, and improve customers' industry sensitivity and industry leadership.

Help customers deeply understand the needs and potential of the caster market, develop new products and services for customers, meet the individual needs of different customers, and improve customer product differentiation and market share.

Help customers clearly understand the competitive situation and competitive advantages of the caster industry, formulate effective competitive strategies and marketing methods for customers, and improve their competitiveness and profitability.