Project background:

Power cable is the medium used to transmit power and signal, which is widely used in power production, transmission and distribution and terminal power consumption, and is closely related to the development of national economy and people's daily life. Power cables can be divided into five categories according to their uses: power cables, communication cables, electrical equipment wires and cables, bare wires and winding wires. China's power cable industry has experienced many years of rapid development, but it also faces problems such as overcapacity, product homogeneity, fierce market competition, and declining profitability. With the country's continuous investment in power infrastructure construction, as well as the rapid development of new energy, smart grid, UHV, submarine cables and other fields, the market demand of the power cable industry will show the characteristics of diversification, high-end, and differentiation. It also puts forward higher requirements for the product quality, technological innovation, and service capabilities of power cable companies.

Customer pain points:

A power cable enterprise is one of the largest power cable manufacturers in China, mainly producing power cables, communication cables, wires and cables for electrical equipment and other products, with strong technical strength and market influence. The company has achieved good results in the power cable market in recent years, but it also faces the following difficulties:

Due to changes in market demand, the company's traditional superior products, such as medium and low voltage power cables, communication cables, etc., have smaller and smaller market space, increasing competitive pressure, and lower profit margins.

Due to the lack of technological innovation, the company has a low market share in the field of high-end power cables, such as UHV, submarine cables, wind power, etc., and cannot effectively seize market opportunities and enhance brand value.

Due to the lack of service capabilities, the company lacks a differentiated competitive advantage in the power cable market, and cannot effectively meet the individual needs of customers and enhance customer loyalty and satisfaction.

Project purpose:

In order to help the company solve the above problems, Shangpu Consulting Company was entrusted by it to carry out a research project on the market demand and competition pattern of the power cable industry, aiming to provide the company with the following aspects of support:

Through in-depth research on the market scale, demand structure, development trend, policy environment and other aspects of the power cable industry, it provides comprehensive, accurate and timely market information for the enterprise, helps the enterprise to grasp market opportunities and formulate reasonable market strategy.

Through the systematic investigation of the competition pattern, competitors and competitive advantages of the power cable industry, it provides objective, clear and detailed competitive intelligence for the enterprise, helps the enterprise to identify its own advantages and disadvantages and formulate effective competitive strategies.

Through in-depth research on customer demand, customer satisfaction, customer loyalty and other aspects of the power cable industry, it provides the company with real, specific and valuable customer feedback, helps the company optimize product structure, improve service levels, and enhance customer relationships.

Research object:

The research objects of this project mainly include the following two categories:

There are 30 major production enterprises in the power cable industry, including well-known power cable enterprises at home and abroad, such as Baosheng shares, Far East shares, Qifan Cable, Zhongchao Holdings, Jinbei Electric, Han Cable shares, Hangdian shares, Shangwei shares, Jinlongyu, TEPCO, Zhongtian Technology, Wall Nuclear Materials, Sun Cable, Jinxinnuo, Rifeng shares, Shengyang Technology, etc.

The main customers of the power cable industry, a total of 50, including well-known domestic and foreign power systems, power engineering, power equipment, new energy, communications, rail transit and other fields of customers, such as State Grid, China Southern Power Grid, China Power Investment Corporation, Huaneng Group, National Nuclear Power, China General Nuclear Power, CNOOC, PetroChina, Sinopec, China Railway Construction, China Railway Electrification, China Railway Group, Huawei, ZTE, Alibaba, Tencent, Jingdong, Apple, Samsung, Tesla, etc.

Project Content:

The main contents of this project include the following aspects:

The market size research of the power cable industry, including historical data and forecast data, is subdivided according to product type, application field, geographical distribution and other dimensions, reflecting the market capacity, market growth and market potential of the power cable industry.

The research on the demand structure of the power cable industry, including historical data and forecast data, is subdivided according to product type, application field, geographical distribution and other dimensions, reflecting the demand scale, demand characteristics and demand changes of the power cable industry.

Research on the development trend of the power cable industry, including the main drivers and constraints of market demand, as well as the future development direction and key areas of market demand, reflecting the market opportunities, market risks and market challenges of the power cable industry.

Research on the policy environment of the power cable industry, including relevant national and local policies and regulations, standards and specifications, industry planning, industry associations, etc., reflecting the policy support, policy impact and policy changes of the power cable industry.

The research on the competitive landscape of the power cable industry, including market concentration, market share, market pattern, market entry barriers, etc., reflects the intensity of competition in the power cable industry, the distribution of competitive advantages, and changes in the competitive landscape.

Power cable industry competitor research, including the basic situation of the main competitors, product structure, technical level, market strategy, financial situation, development trends, etc., reflecting the power cable industry competitors strength, characteristics, advantages and disadvantages, trends and so on.

Power cable industry customer demand research, including the main customer demand scale, demand characteristics, demand changes, etc., reflecting the power cable industry customer demand status, trends, differences and other situations.

Customer satisfaction survey in the power cable industry, including the satisfaction evaluation of major customers on the quality, performance, price and service of power cable products, reflecting the level, factors and room for improvement of customer satisfaction in the power cable industry.

Customer loyalty research in the power cable industry, including the loyalty evaluation of major customers' cognition, trust, preference and recommend of power cable enterprises, reflects the level, factors and room for improvement of customer loyalty in the power cable industry.

Project Value:

The main value of this project is reflected in the following aspects:

It provides a comprehensive, systematic and in-depth market research report on the power cable industry for the enterprise, and provides strong data support and research basis for the enterprise's market decision-making.

It provides objective, clear and detailed competitive intelligence of the power cable industry for the enterprise, and provides effective reference and suggestions for the enterprise's competitive strategy.

It provides the company with real, specific and valuable customer feedback in the power cable industry, and provides important guidance and suggestions for the company's product optimization and service improvement.

It provides the company with market opportunities, market risks, and market challenges in the power cable industry, and provides useful enlightenment and warnings for the company's market expansion and market response.

It provides the enterprise with the characteristics of diversification, high-end and differentiation of the market demand of the power cable industry, and provides a strong driving force and direction for the market innovation and market change of the enterprise.

It has improved the market visibility, market influence and market competitiveness of the power cable industry, and provided a strong guarantee and promotion for the market development and market growth of the enterprise.