Project background:

Generators and generator sets are mechanical equipment that convert other forms of energy into electrical energy, and are widely used in industrial and agricultural production, national defense, science and technology, and daily life. With the continuous development of China's economic level, the demand for electricity in China is also increasing, and the huge demand for electricity has driven the development of the generator and generator set industry. According to data, the electricity consumption of the whole society in my country will reach 8312.8 billion kWh in 2021, an increase of 10.3 percent year-on-year. The generator and generator set industry not only meets the demand for electricity, but also faces the challenge of fierce market competition and technological innovation. How to accurately grasp the market size, market demand, market structure, market competitiveness and other aspects of information, for the generator and generator set enterprise strategic decision-making and marketing has important guiding significance.

Customer pain points:

A generator and generator set enterprise is one of the leading enterprises in China's generator and generator set industry, with a variety of types and specifications of generator and generator set products, mainly serving the industrial, commercial, residential and other fields. The company hopes to further expand market share, improve market competitiveness, and enhance brand influence, but it lacks in-depth understanding and research of the market, and is not clear about market development trends, market segmentation, market competition patterns, and market consumption characteristics. Wait, unable to formulate effective market strategies and marketing plans.

Project purpose:

In August 2023, in order to help the company solve the above problems, Shangpu Consulting was commissioned by the company to carry out a research project on the market scale and competitiveness of generators and generator sets. The main objectives of the project are:

Assess the overall size, growth rate, growth potential and growth drivers of the generator and generator set market;

Investigate the market segmentation of generators and generator sets, including market segmentation according to product type, application field, region and other dimensions, and evaluate the scale, growth rate, growth potential and market demand of each market segment;

Investigating the competitive landscape of the generator and generator set market, including identifying the main players in the market, assessing the market share, market position, product advantages, market strategies, etc. of each participant, as well as investigating the competitive intensity, competitive trends and competitive risks of the market;

Investigating the consumption characteristics of the generator and generator set market, including identifying the main consumer groups in the market, evaluating consumers' purchasing behavior, purchasing motivation, purchasing preference, purchasing demand, etc., and investigating the consumption trend and consumption potential of the market;

Provide development prospects and suggestions for the generator and generator set market, including predicting the future development trend of the market, market opportunities and challenges, market risks and uncertainties, as well as providing strategic suggestions and marketing suggestions for the market.

Research object:

The research object of the project mainly includes the following two categories:

Relevant experts, scholars, associations and media in the generator and generator set industry collect macro information, policy information, technical information and market information of the industry through in-depth interviews and expert discussions;

Relevant participants, consumers, and channel providers in the generator and generator set market collect market supply and demand information, competition information, and consumption information through questionnaires, telephone interviews, and online surveys.

The number of research objects of the project is:

Industry experts: 20 people;

Market participants, etc.: 100;

Market consumers, etc.: 500;

Market distributors, etc.: 50.

Project Content:

The main contents of the project include the following aspects:

Market size research on generators and generator sets, including the size, growth rate, growth potential and growth drivers of the global and Chinese markets;

Market segmentation research of generators and generator sets, including market segmentation according to product types (such as gasoline, diesel, natural gas, liquefied petroleum gas, etc.), application fields (such as residential, commercial, industrial, telecommunications, etc.), regions (such as North America, Europe, Asia Pacific, South America, Middle East and Africa, etc.), and evaluation of the scale, growth rate, growth potential and market demand of each market segment;

Market competition research on generators and generator sets, including identifying the main players in the market, assessing the market share, market position, product advantages, market strategies, etc. of each participant, as well as investigating the competitive intensity, competitive trends and competitive risks of the market;

Market consumption research on generators and generator sets, including identifying the main consumer groups in the market, evaluating consumers' purchasing behavior, purchasing motivation, purchasing preference, purchasing demand, etc., and researching the consumption trend and consumption potential of the market;

Prospects and recommendations for the development of the generator and generator set market, including forecasting future market trends, market opportunities and challenges, market risks and uncertainties, as well as providing strategic and marketing recommendations for the market.

Project Value:

The main value of the project is reflected in the following aspects:

To provide customers with comprehensive, in-depth and accurate generator and generator market information, to help customers understand the current situation of the market, development trends, market demand, market competition, market consumption and other aspects of the situation, for the customer's strategic decision-making and marketing to provide a strong data support and research basis;

To provide customers with targeted generator and generator market advice, to help customers develop reasonable marketing strategies and marketing programs, improve customer market competitiveness, enhance customer brand influence, expand customer market share, enhance customer market revenue;

It provides Shangpu Consulting Company with the opportunity to demonstrate its professional ability and service level, enhances the cooperative relationship between Shangpu Consulting Company and its customers, and enhances the reputation and popularity of Shangpu Consulting Company in the industry. it has laid a good foundation for the business development and market expansion of Shangpu Consulting Company.