Project background:

FRP fishing boat is a fishing boat with FRP as the hull material. It has the advantages of light weight, corrosion resistance, convenient maintenance, and beautiful appearance. It is a high-quality substitute for wooden fishing boats. In recent years, with the development of China's fishery and the demand for the upgrading of fishing vessels, the FRP fishing vessel industry has shown a rapid growth trend.

In 2022, China's FRP ship manufacturing market capacity is close to 450 billion yuan, and the industry shows great development prospects. However, the FRP fishing industry is also facing some challenges, such as low technical level, unstable product quality, fierce market competition, imperfect policies and regulations, etc. In-depth market research is needed to understand the current situation and future development trend of the industry, and provide decision support for the healthy development of the industry.

Customer pain points:

The customer is an enterprise specializing in the design, manufacture and sales of FRP fishing boats, with many years of industry experience and good market reputation. Customers hope to further expand market share, enhance product competitiveness, and enhance brand influence, but they lack a comprehensive and in-depth understanding of the FRP fishing industry, and are not clear about the development direction of the industry and changes in customer needs, and cannot formulate effective market strategies and marketing strategy.

Project purpose:

In September 2023, the client commissioned Shangpu Consulting to conduct market research on the FRP fishing boat industry, with the aim of providing the following information and services to the client through professional research methods and tools:

Market size, structure, characteristics, trends and forecasts of the FRP fishing boat industry;

Competitive landscape, competitiveness research and competitive strategy of FRP fishing boat industry;

Customer groups, demand characteristics, consumer behavior and satisfaction of the FRP fishing boat industry;

Policies and regulations, industry standards, risk factors and influencing factors in the FRP fishing boat industry;

Opportunities, challenges and suggestions for the development of the FRP fishing boat industry.

Research object:

The research objects of this project mainly include the following two categories:

There are about 100 upstream and downstream enterprises in the FRP fishing boat industry, including FRP raw material suppliers, FRP fishing boat manufacturers, FRP fishing boat sellers, FRP fishing boat repairers, etc;

The potential and existing customers of FRP fishing boats, including fishing departments, fishermen's associations, fishing boat operators, fishing boat users, etc., total about 200.

Project Content:

The project content of this project mainly includes the following aspects:

Collect and sort out the relevant data and information of FRP fishing boat industry by means of literature, network information and industry reports, and conduct industry status research, market research, competition research and policy research;

Through telephone interviews, online questionnaires, on-site interviews and other methods, the upstream and downstream enterprises and customers of the FRP fishing boat industry are investigated to understand their cognition, evaluation, demand and satisfaction of FRP fishing boats, and conduct customer research, demand research and satisfaction research;

Through SWOT research, PEST research, Porter's five forces research, value chain research and other methods, the advantages, disadvantages, opportunities, threats, influencing factors, value creation and other research, industry evaluation, risk research, opportunity research and so on;

Through SPSS, Excel, Eviews and other software, the collected data and information for statistical research, regression research, forecast research, market forecast, competition forecast, demand forecast, etc;

Through charts, diagrams, cases, etc., the research results are visually displayed to form a professional market research report to provide customers with clear industry insights, market strategies and investment recommendations.

Project Value:

The project value of this project is mainly reflected in the following aspects:

Provide customers with a comprehensive and in-depth market research report on the FRP fishing boat industry, help customers understand the current situation and future development trend of the industry, and provide strong data support and research basis for customers' strategic decision-making;

To provide customers with the FRP fishing industry competition pattern and competitiveness research, to help customers identify their own strengths and weaknesses, clear their own market positioning and target customers, to develop effective competitive strategies and differentiation strategies;

Provide customers with customer research and demand research in the FRP fishing boat industry, help customers understand customer demand characteristics and consumer behavior, improve customer satisfaction and loyalty, and enhance customer stickiness and reputation;

Provide customers with risk research and opportunity research of FRP fishing boat industry, help customers grasp the development opportunities of the industry, avoid the development risks of the industry, and seek the innovation and growth points of the industry;

It provides customers with market forecasts and investment suggestions for the FRP fishing boat industry, helps customers grasp the development direction of the industry, formulate reasonable market plans and investment plans, and realize the expansion of market share, the improvement of product competitiveness and the enhancement of brand influence.