中国融合通信行业用户需求与满意度调研项目案例_市场调研_代表案例_市场调研公司-市场调查公司-咨询公司-行业调研-十大市场调研公司【尚普咨询】市场研究

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中国融合通信行业用户需求与满意度调研项目案例

2024-07-15 00:37:29 来源：尚普咨询浏览量：0

Project background:

融合通信（UC）是指通信技术和信息技术的融合，能够提供多种通信方式和应用功能，如电话、短信、即时通信、视频会议、电子邮件、语音邮件等。融合通信能够提高企业的沟通效率和协作能力，降低通信成本和管理复杂度，提升企业的竞争力和创新力。预计未来几年融合通信市场将以20%以上的年复合增长率持续扩大，到2026年市场规模将达到430亿元。

Customer pain points:

尚普咨询公司的客户主要是融合通信设备提供商、软件和应用提供商、系统平台提供商、业务提供商（系统集成商）和网络运营商等。尚普咨询公司的客户面临着以下几个方面的痛点：

- 融合通信行业竞争激烈，客户需要了解自己在市场中的定位和优势，以及竞争对手的战略和动向。

- 融合通信行业技术变化快，客户需要掌握最新的技术发展趋势和创新点，以及技术标准和政策环境的变化。

- 融合通信行业用户需求多样，客户需要深入了解用户的需求特征、偏好、满意度和忠诚度，以及用户对产品和服务的评价和反馈。

- 融合通信行业市场机会广阔，客户需要发现潜在的市场需求和增长点，以及市场细分和差异化的策略。

Project purpose:

2023年7月，尚普咨询公司完成了一项针对融合通信行业用户需求与满意度的调研项目。该项目的主要目的是：

- 了解融合通信行业用户的基本情况，如规模、分布、类型、属性等。

- 调研融合通信行业用户对产品和服务的需求程度、使用频率、使用场景、使用体验等。

- 评估融合通信行业用户对产品和服务的满意度、忠诚度、推荐意愿等。

- 探索融合通信行业用户对产品和服务的改进意见、期待功能、未来需求等。

- 提供融合通信行业用户需求与满意度的调研报告，为客户制定产品和服务策略提供依据。

Research object:

该项目采用定量和定性相结合的方法进行调研。定量调研主要采用在线问卷的形式，通过网络平台向目标用户发送问卷链接，收集用户对融合通信产品和服务的评价数据。定性调研主要采用深度访谈的形式，通过电话或视频与部分重要用户进行一对一或小组访谈，深入了解用户对融合通信产品和服务的使用感受和需求诉求。该项目的调研对象包括以下几类：

- 融合通信设备用户：主要是使用融合通信设备的企业，如IP电话、视频会议终端、呼叫中心等。该类用户的数量为1000家，占总用户的20%。

- 融合通信软件和应用用户：主要是使用融合通信软件和应用的企业，如即时通信、电子邮件、语音邮件等。该类用户的数量为3000家，占总用户的60%。

- 融合通信系统平台用户：主要是使用融合通信系统平台的企业，如统一通信平台、云通信平台等。该类用户的数量为500家，占总用户的10%。

- 融合通信业务提供商（系统集成商）用户：主要是提供融合通信业务的企业，如系统集成、方案设计、运维服务等。该类用户的数量为500家，占总用户的10%。

Project Content:

The main contents of the project include the following aspects:

- 调研方案设计：根据项目目的和调研对象，制定调研方案，包括调研方法、调研工具、调研样本、调研时间等。

- 调研数据收集：根据调研方案，执行调研活动，通过在线问卷和深度访谈等方式收集调研数据。

- 调研数据调研：根据调研数据，运用统计调研、文本调研、图表调研等方法进行数据清洗、整理、归纳和调研。

- 调研报告撰写：根据调研数据调研结果，撰写调研报告，包括调研背景、调研目的、调研方法、调研结果、调研结论和建议等。

Project Value:

- 为客户提供了融合通信行业用户需求与满意度的全面和深入的了解，帮助客户更好地把握市场动态和用户心理。

- 为客户提供了融合通信行业用户需求与满意度的定量和定性的数据支持，帮助客户更准确地评估产品和服务的优劣势和竞争力。

- 为客户提供了融合通信行业用户需求与满意度的调研报告，帮助客户制定更符合市场和用户需求的产品和服务策略，提升客户满意度和忠诚度。

- 为客户提供了融合通信行业用户需求与满意度的改进意见和期待功能，帮助客户进行产品和服务的持续优化和创新，增强客户竞争力和创新力。

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