Project background:

Gas storage and transportation equipment refers to the equipment used for storage and transportation of various gases, including gas cylinders, gas tanks, gas presses, gas separation equipment, etc. Gas storage and transportation equipment is widely used in chemical, mining, metallurgy, petroleum, coal, electric power, military and other industries, and is one of the important pillar industries of the national economy. The market size of China's gas storage and transportation equipment industry has grown from 4.605 billion yuan to 5.938 billion yuan from 2016 to 2019, with an average annual growth rate of 5.2. It is estimated that by 2029, the market size of China's gas storage and transportation equipment industry will reach more than 10 billion yuan, which has great development potential.

Customer pain points:

A well-known domestic gas storage and transportation equipment manufacturer (hereinafter referred to as the customer) has a high market share and brand influence in the industry, mainly producing and selling various specifications of gas cylinders and tanks. However, with the intensification of market competition and the diversification of customer needs, customers are facing the following challenges:

The product structure is single, lack of innovation and differentiation, and it is difficult to meet the individual needs of different industries and different customers.

Higher product prices are impacted and replaced by low-end products, resulting in lower margins.

The market penetration rate is low, especially in emerging markets and new energy fields, and there is a lack of effective market development and marketing strategies.

The market is changing rapidly, customer needs are constantly changing, and there is a lack of timely grasp and response to market dynamics and trends.

Project purpose:

In June 2023, in order to help customers solve the above problems and enhance their competitiveness and profitability in the gas storage and transportation equipment industry, the customer commissioned Shangpu Consulting Company (hereinafter referred to as Shangpu) to conduct a market entry consulting project. The main aims of the project are:

Analyze the current situation, development trend, competition pattern and customer demand of China's gas storage and transportation equipment industry, and provide customers with comprehensive and in-depth market insight.

Evaluate the customer's strengths and weaknesses in the gas storage and transportation equipment industry, as well as potential opportunities and risks, and develop a reasonable and effective market entry strategy for customers.

Propose product innovation and differentiation solutions for different industries and different customers, and provide customers with targeted and valuable product recommendations.

Propose marketing strategies and programs for different markets and channels, and provide customers with influential and effective marketing recommendations.

Research object:

In order to ensure the quality and effectiveness of the project, Champ used a variety of research methods during the project, including:

Literature analysis: collect and analyze the relevant industry reports, policy documents, professional journals, news media and other literature, access to the basic information and data of the gas storage and transportation equipment industry.

Expert interviews: 10 gas storage and transportation equipment-related experts from different industries and fields were invited, including industry associations, government agencies, scientific research institutes, industry media, etc., to conduct in-depth interviews and obtain the gas storage and transportation equipment industry. Development trends and prospects.

Customer interviews: interviewed 20 existing and potential customers of gas storage and transportation equipment from different industries and fields, including chemical industry, mining, metallurgy, petroleum, coal, electric power, military, etc., and conducted in-depth interviews to obtain customer needs and satisfaction of gas storage and transportation equipment.

Project Content:

According to the purpose of the project and the research object, Shang Pu has completed the following aspects in the process of the project:

Market analysis: The market size, growth rate, market structure and market segmentation of China's gas storage and transportation equipment industry are analyzed, and the market overview and characteristics of the gas storage and transportation equipment industry are revealed.

Competitive analysis: The information on competitors, competitive strategies and competitive advantages of China's gas storage and transportation equipment industry is analyzed, and the competitive pattern and driving force of the gas storage and transportation equipment industry are revealed.

Demand analysis: The customer groups, customer needs and customer preferences of China's gas storage and transportation equipment industry are analyzed, and the customer insights and value propositions of the gas storage and transportation equipment industry are revealed.

Trend analysis: The development trend, technological innovation and policy impact of China's gas storage and transportation equipment industry are analyzed, and the development prospects and opportunities of the gas storage and transportation equipment industry are revealed.

Strategy formulation: According to the results of market analysis, competition analysis, demand analysis and trend analysis, the market entry strategy suitable for the customer's strength and target is formulated, including target market selection, target customer positioning, product innovation strategy, marketing strategy, etc.