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Tower crane rental market market entry consulting project case.

2024-07-15 01:14:52 Source: Champ Consulting Visits:0

Project background:

Tower crane is a commonly used means of transportation in construction projects. With the development of urbanization and prefabricated buildings, the demand for tower crane rental market continues to grow. According to statistics,2021The size of China's tower crane rental market in1177Billions of dollars, expected2024Year reached1488billion yuan,2019-2024YearCAGRFor7.9%。

Customer pain points:

The customer is a well-known domestic construction machinery manufacturing enterprises, mainly producing tower cranes, cranes and other equipment. Customers want to enter the tower crane rental market, but lack in-depth understanding of the market and effective entry strategies.

Project purpose:

The purpose of this project is to provide customers with a comprehensive analysis of the tower crane rental market, including market size, competitive landscape, customer needs, industry trends, etc., and to develop appropriate market entry programs and implementation recommendations based on the customer's strengths and objectives.

Research object:

This project uses a variety of research methods, including literature analysis, Internet search, expert interviews, questionnaires and so on. Research objects include the following categories:

Major players in the tower crane leasing industry, including tower crane leasing companies, tower crane manufacturers, tower crane dealers, etc;

The main customers of the tower crane leasing industry, including real estate developers, construction units, infrastructure construction units, etc;

Relevant regulatory authorities and industry associations of the tower crane leasing industry, including the Ministry of Housing and Urban-Rural Development, the Ministry of Industry and Information Technology, and the China Construction Machinery Industry Association;

Tower crane leasing industry related experts and scholars, including university professors, industry consultants, media professionals.

Project Content:

This project mainly includes the following aspects:

Analysis of the size of the tower crane rental market, including the overall market size, market segment size, regional market size, etc;

Analysis of the competitive landscape of tower crane leasing, including the number of competitors, scale, geographical distribution, product structure, service model, core competitiveness, etc;

Analysis of customer demand for tower crane leasing, including customer type, quantity, geographical distribution, purchase behavior, selection criteria, satisfaction, etc;

Analysis of trends in the tower crane leasing industry, including technological innovation, service innovation, changes in market concentration, and the impact of prefabricated buildings;

Market entry plan design, including target market selection, target customer positioning, product service strategy, channel cooperation strategy, brand marketing strategy, etc;

Provide implementation suggestions, including resource allocation suggestions, risk prevention suggestions, performance evaluation suggestions, etc.

Project Value:

The value of this project is mainly reflected in the following aspects:

To provide customers with a comprehensive, in-depth and objective analysis of the tower crane rental market, to help customers understand the current situation of the market, opportunities and challenges;

Provide customers with market entry solutions in line with their own advantages and objectives, and help customers formulate effective market expansion strategies;

To provide customers with practical implementation recommendations to help customers smoothly implement market entry programs, improve market share and profitability;

Provide customers with continuous tracking services to help customers adjust market entry plans in a timely manner to respond to market changes and competitive pressures.

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More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise